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“NO PROFIT EUROPE” GRUNDTVIG PARTNERSHIP 5 th Transnational meeting Sopot 24-25 / 5 /201 2. Corporate Social Responsibility in Poland – SHORT INTRODUCTION. “NO PROFIT EUROPE” GRUNDTVIG PARTNERSHIP.
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“NO PROFIT EUROPE” GRUNDTVIG PARTNERSHIP 5th Transnational meeting Sopot 24-25/5/2012 Corporate Social Responsibilityin Poland – SHORT INTRODUCTION “NO PROFIT EUROPE” GRUNDTVIG PARTNERSHIP
1998 – Academy of Philantrophy Development – first institution that brought CSR idea into publicity 1999 – Centre of Business Ethics – created by scientists from Polish Academy of Science in order to promote CSR as an important condition for business development 2000 – beginning of CSR Forum – the biggest NGO active in this field in Poland. Its aims: raising business competitiveness together with social goals and care for natural environment. Corporate Social Responsibilityin Poland “NO PROFIT EUROPE” GRUNDTVIG PARTNERSHIP
2001 – „More than profit” – first book about CSR, issued by CSR Forum. Some of CSR stadnards and proposals of strategies were main idea of this book. First website about CSR: www.odpowiedzialnybiznes.pl 2002 – CSR Forum joins the CSR Europe Organisation 2003 – first official report : „CSR in Poland in 2002” Corporate Social Responsibilityin Poland “NO PROFIT EUROPE” GRUNDTVIG PARTNERSHIP
2008 – cooperation of CSR Forum and PricewaterhouseCoopers with Energy Regulation Department. The goal is to implement some good practices and standards in the field of energetics for companies and scientific institutes. CSR Forum joins the Global Impact – UN Secretary Kofi Annan initiative on CSR promotion. 2009 – cooperation of CSR Forum and Ministry of Economics in the field of sustainable development. First edition of polish Globe Award for best initiatives in the field of sustainable development Corporate Social Responsibilityin Poland “NO PROFIT EUROPE” GRUNDTVIG PARTNERSHIP
Public perception for CSR idea in Poland: 70% of citizens are ready to pay more for products, which are safe for environment 50% of citizens would not buy goods from „socially iresponsible” companies Qualities most valued by customers are: ecological production production without using child workers (esp. PRC). Corporate Social Responsibilityin Poland “NO PROFIT EUROPE” GRUNDTVIG PARTNERSHIP
- only 31% of enterperneursarefamiliarwith CSR term - most of CSR activitiesbeingrealisedaccording to ISO 14000 standard (environmental and ecologicalissues) - next to themareactivitiesaccording to ISO 26000 standard (social and humanissues), amongthem most importantvaluesare: - consumer relations (34%) - workorganisation (31%) - fair play B2B relations (19%) - employeerelations (11%) CSR SURVEY AMONG SME’S IN POLAND 1.03.2012 “NO PROFIT EUROPE” GRUNDTVIG PARTNERSHIP
- socialactivities on behalf of local community - 1% - humanrights – 2% Maingoal of CSR – to improvetheimage of company CSR=PR? Mainobstacle for CSR? CSR SURVEY AMONG SME’S IN POLAND1.03.2012 “NO PROFIT EUROPE” GRUNDTVIG PARTNERSHIP
Most popular activites on behalf of local community: - financial support for charity - supportingculturalor sport events - promotion of localtraditions - education - materialsupport - pro-ecologicalor pro-health activities - education employeesvountaryworkwithinworkschedule Most popular frequency: from time to time CSR SURVEY AMONG SME’S IN POLAND1.03.2012 “NO PROFIT EUROPE” GRUNDTVIG PARTNERSHIP
Caritas of Gdansk Archdiocese Al. Niepodleglosci 778 81-805 Sopot POLAND tel. +48 58 555 78 78, fax +48 58 551 57 46 e-mail: gdansk@caritas.pl www. gdansk.caritas.pl Thank you for yourattention! “NO PROFIT EUROPE” GRUNDTVIG PARTNERSHIP