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COMM 3353: Communication Web Technologies I

COMM 3353: Communication Web Technologies I . Chapter 4b: Television, Entertainment, and the Web, Continued…. www.class.uh.edu/comm/classes/comm3353/ppt/_Pres4b.html. Television Entertainment, Continued …. Television and the Web: Content Cyberprograms: Network and Web-Only

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COMM 3353: Communication Web Technologies I

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  1. COMM 3353:Communication Web Technologies I • Chapter 4b: • Television, Entertainment, and the Web, Continued… www.class.uh.edu/comm/classes/comm3353/ppt/_Pres4b.html

  2. Television Entertainment, Continued… • Television and the Web: Content • Cyberprograms: Network and Web-Only • Online TV and Web Listings • The Web on Television • Television of Tomorrow

  3. Television and the Web: Content • Although changing rapidly, the WWW is still in early stages of development. • Most of what is seen on the Web is adapted from other media. • Most early sites are primarily static in nature, and mimic printed and radio media.

  4. Television and the Web: Content, Continued… • The WWW, similar to TV in the 50’s, is still in its early days of development • Technologies to come. . . • Some unimaginable potential (Client, Server, and Delivery) • Some popular, early Web Sites: • The X-Files, ESPN SportsZone, MTV Online, David Letterman’s Late Show • Web programming mimics broadcast programming in some ways… • What’s popular today is history tomorrow.

  5. Television and the Web: Content, Continued… • Popular Web sites today. . . • CSNBC, Comedy Central’s South Park, web authoring sites, business analyst sites, public information sites, etc. • The popularity of the web is such that new technologies give rise to more and more web sites being “mainstream” or visited on a regular basis

  6. Television and the Web: Content, Continued… • Broadcast Networks on the Web • Nearly every TV Network has a cyberspace counterpart • ABC.com • One of the most popular and visited network sites. • Views site as mostly informational with little user interaction • NBC.com • The only network site that considers the web a “business” • CBS.com • Boasts over 1.2 million hits per week

  7. Television and the Web: Content, Continued… • Cable Networks on the Web • Cable networks, like broadcast networks, recognize the inherent value in a notable Web presence. • Comedy Central Online • Nick-at-Nite • CyberKitchen • PBS Online

  8. Television and the Web: Content, Continued… • Cable Networks on the Web, Cont. • Cable Companies have a dual interest in the development of Internet technologies. • On the one hand, the web (inherently) brings new viewers by a “static” presence on the web. • On the other hand, Cable companies themselves recognize the need for fast network connections and likewise will attempt to fill that niche. • WebTV as well as ISP service

  9. Cyberprograms: Network and Web-Only • While most network sites are promotional, some have created distinction and forged new beginnings in the Web-only arena. • Web-only sites offer unique, additional programming otherwise not available to the viewing public

  10. Online TV and Web Listings • Checking Web Programming is similar to checking “TV Guide.” • NetGuide Live • Provides hourly updates to Web programming. • Checking TV Programming on the Web • TV Guide Online • TV and Web Programming online

  11. The Web on Television • TV and Online Media: A Perfect and Necessary Team • C/Net and the 24 hour Cable Network • E! Online, and all the E! Channels • TV.com • Interactive and technical program designed to introduce the public to new and exciting web based technologies. • Also advertise other network web sites based on 30, 60, or 90 min. timeslots.

  12. Television of Tomorrow • People love TV • Because of this “love,” it’s unlikely that people will give up the ritual of TV viewing. • The Internet, specifically the WWW, will find ways to accommodate this ritual • Using the Web in becoming more and more like watching TV. The limits of tomorrow’s TV are equal to the limits of one imagination.

  13. The Internet and theWorld Wide Web • End Chapter 4, Part II.

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