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Give Your Spa a Facial

Give Your Spa a Facial. Jennifer Steinhart Communications & PR Coordinator Glen Ivy Hot Springs Spa Corona, Calif. www.Facebook.com. What is Facebook? Social media network Marketing tool with measurable results A real-time customer service tool User-generated content

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Give Your Spa a Facial

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  1. Give Your Spa a Facial Jennifer Steinhart Communications & PR Coordinator Glen Ivy Hot Springs SpaCorona, Calif.

  2. www.Facebook.com What is Facebook? • Social media network • Marketing tool with measurable results • A real-time customer service tool • User-generated content Why Should Spas Use Facebook? • Connect with fans, friends, and supporters online • Share content instantly • Interact with your fans • Create a forum for sharing • Word-of-mouth recommendations • Grow your fan/customer base (viral)

  3. A Facebook Page

  4. Why Facebook? Because “everyone’s” doing it… • Over 250 million active users worldwide • 120 million log on at least once a day • Fastest growing demographic is 35+ • Average user has 120 friends on Facebook • 8 million users become fans of Business Pages each day

  5. What can spas do on Facebook? Feed the Buzz: Share news, tips, trends, contests, promos, photos, videos, ideas, thoughts, events, polls, and links. Tip: Use the button on your website to make it easy for people to spread your message.

  6. Getting Started

  7. Measurable Results & Insights • Know how users interact with your page • Post Quality • Star rating • Fans Over Time • Statistics • Export reports

  8. Page Views

  9. Chart your progress

  10. Know your fans Total Fans / Unsubscribed Fans Fan Demographics: Male/Female, Age, Country, City, Language

  11. Advertising Steps: • Design • Target • Campaign & Pricing • Review

  12. Resources • Facebook Pages www.facebook.com/FacebookPages • Facebook Marketing Solutionswww.facebook.com/facebookmarketingsolutions

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