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Windows Phone Partner Opportunity

WP01. Windows Phone Partner Opportunity. Paul Bryan Senior Director Windows Phone Product Management Microsoft Corporation. Session Overview. Windows Phone 7 Overview Your Business Opportunity Partner Perspective Build Your Windows Phone Business Q&A.

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Windows Phone Partner Opportunity

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  1. WP01 Windows PhonePartner Opportunity Paul Bryan Senior Director Windows Phone Product Management Microsoft Corporation

  2. Session Overview • Windows Phone 7 Overview • Your Business Opportunity • Partner Perspective • Build Your Windows Phone Business • Q&A

  3. Windows Phone 7A different kind of phonedesigned for life in motion Smart design Integrated experiences Optimized ecosystem Works the way you want Simplify your everyday tasks Rich platform and tools on optimized hardware

  4. Addressing Business Customer NeedsMaking consumerization work for the organization CAPTIVATING AND PRODUCTIVE EXPERIENCES WORKS WITH EXISTING INFRASTRUCTURE POWERFUL AND CONSISTENT PLATFORM Compelling apps for phone, web, and PC Powerful and familiar developer tools Supports B2C and mLOB applications Phones end-users desire Business and personal Productivity without compromise Works well with Exchange and SharePoint On-premise or in the cloud Managed with Exchange

  5. Windows Phone 7 demo Augusto Valdez Senior Product Manager Microsoft

  6. Smartphone Market Size Worldwide Shipments PC’s, Feature Phones, Smartphones 3% CAGR - Feature Phones Units (Millions) 13% CAGR - PC 18% CAGR - Smartphone Source: IDC Worldwide Quarterly PC Tracker Forecast, June 2010; IDC Worldwide Quarterly Mobile Phone Tracker, Q1 2010, June 2010

  7. Revenue Attach Opportunity for PartnersIDC research indicates a $303 revenue opportunity for every connected Windows Phone* in 2010 Revenue attach includes additional software, managed services, and infrastructure deployment services as a result of implementing a Windows Phone Mobile Scenario. $3.1B $2.9B $913M $2.1B $406M $1.5B $547M 30% CAGR $1.1B $616M $659M *Windows Phone includes Windows Mobile devices Source: IDC White Paper sponsored by Microsoft, "Channel Opportunities for Windows Phone: 2010 Update" July 2010

  8. # OF USERS Best Windows Device for Customers NUMBER OF USERS Smart design and best in class business productivity Managed through Exchange EAS Application Platform: Silverlight, XNA, VS 2010 and Expression Application distribution: Marketplace Windows Phone 7 Good business productivity Managed through Exchange EAS and System Center Application Platform: Native or .NET, VS 2008 Application Distribution: Management Infrastructure Windows Mobile 6.5 Line of Business specific Interface Specialized use and design Application Platform: Native, specialized devtools Application distribution: Management Infrastructure Windows Embedded Handheld

  9. Capitalize on the Opportunity ISVs SIs UNDERSTAND customer value of Windows Phone 7 with Exchange and SharePoint Discoverpotential of theWindows Phone 7 platform Learn Buildamazing mobile experiences with familiar tools INTEGRATE Windows Phone into your communication and collaboration practice Build Sell through Windows Phone Marketplace Driveservices revenue through customer engagements Earn

  10. Opportunity for ISVsEnd-to-end experience for developing and monetizing applications Create amazing customer experiences Bring mobile and cloud together for captivating experiences Sell in the dedicated marketplace Worldwide marketplace with active merchandising to get you noticed Use powerful and familiar tools Getting started building mobile apps has never been easier Connect with customers on many screens Extend experiences from mobile to the web or to any screen

  11. CWR CRM Mobile onWindows Phone 7 Partner Erik van Hoof CEO CWR Mobility, BV

  12. Introduction • ISV, HQ based in the NetherlandsSales Office in Redmond, WA, USA • Focused on mobile development for Microsoft Dynamics • Over 14 years of hands-on experience with Microsoft mobile technology • Working with Microsoft CRM as of version 1.2

  13. Phone Usage Evolution • Contextual Information • Email profiles (private/corporate) • Calendars (private/corporate) • Contacts + social media • Tasks • 3rd party integration + applications • Relationship Management Personal Information Email Calendar Contacts Tasks Contacts + Phone numbers

  14. CWR CRM Mobile onWindows Phone 7 demo

  15. Connectivity Evolution • Rich client • Web based • Online Only • Slow(er) • HTML UI • Direct integration in B/O • All data real time • Rich UI • Offline • Fast • Device integration • Limited amount of data • Requires synchronization • Rich UI • Device Integration • Fast • All data real time • No data limitation • Offline data via caching • Thin client • Smart Client

  16. Transition from WM6.5 to WP7 • 70% Code re-use • Biggest changes • User Interface • File system • Local database versus Online access with local caching • Re-design of User Interaction

  17. Deployment • Windows Marketplace • Automatic Deployment • Software Update management • MyPhone and/or Exchange • Remote wipe • Policy Management

  18. PowermoteWindows Phone 7 remote control for PowerPoint Partner Jon Rauschenberger CTO Clarity Consulting

  19. Introduction • Chicago based Software Development Consulting and Interactive Design Agency • 16 year history of building solutions on the Microsoft platform • Deliver a mixture of custom solutions and software products

  20. Powermote • Windows Phone 7 presentation remote control application • Two Components • PowerPoint Add-in • WP7 Application • 2 man-weeks of development

  21. PowermoteWindows Phone 7 Remote Control for PowerPoint demo

  22. Partner Excitement “Windows Phone 7 will open up new markets for the ISV community and create new opportunities for Microsoft partners to build exciting applications on what is the most anticipated smartphone platform release of our industry” “— George Deligiannoudis, CEO, Mobilise IT “With Windows Phone 7, we're able to bring "cool" to the enterprise – while ensuring life maximizersoptimize their busy lifestyle. Windows Phone 7 is a great platform, with rich Silverlight experiences allied to core Microsoft development tools. Crimson Tide is excited at the wide range of opportunities that Windows Phone 7 brings. — Barrie Whipp, Executive Chairman Crimson Tide PLC

  23. Build Your Windows Phone Business • Get the Developer tools and register @www.developer.windowsphone.com • Use Demo Showcase to demonstrate Windows Phone 7 to customerswww.demoshowcasesuite.com • Integrate Windows Phone intocustomer engagements • Showcase your Windows Phone Solutionswww.pinpoint.microsoft.com

  24. Windows Phone Sessions at WPC • Monday • 5:00 PM State of the Mobility Market (Interactive Session) Time • Tuesday • 8:00 AM Consumer Keynote, Andy Lees • 11:00 AM Windows Phone 7 Value Keynote (repeat) • 11:00 AM Monetizing Your Applications through Windows Phone Marketplace (Interactive Session) • 3:30 PM Windows Phone 7: What ISV Partners Need to Know to Get Ready • 5:00 PM Mobility Partner Q&A (Interactive Session) Time

  25. YOUR FEEDBACK IS VERY IMPORTANT TO US Submit your Session Evaluation for a chance to Win! www.digitalwpc.com/evals ASUS Notebook PC WPC 2011 Conference Pass Microsoft Lifecam HD-5000 Win a chance to spin the prize wheel! Located in the Microsoft Partner Network Expo Booth #484

  26. Get Connected With Microsoft® Pinpoint™ Connect with customers who need your applications and services Customers visit Pinpoint daily looking for partners. Are you there? Complete profiles are 10x more likely to get prospects Be automatically entered to win — act by July 31 Create a new company profile Create an application or service profile, or Get a customer review Enter to win your choice of one of FIVE prizes! Multiple winners! More details at www.Pinpoint.com/GetListed

  27. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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