TAKE10 CPR: A Community Centered Approach

1. Paris Hotel and Casino  Las Vegas, Nevada TAKE10 CPR: A Community Centered Approach Paul R. Hinchey, MD, MBA, FACEP Medical Director The City of Austin/Travis Co. EMS System

2. Disclosure Information Paul R. Hinchey, MD, MBA, FACEP TAKE10 CPR: A Community Centered Approach FINANCIAL DISCLOSURE: • No relevant financial relationships to disclose UNLABELED/UNAPPROVED USES DISCLOSURE: • No unlabeled/unapproved uses will be discussed

3. Our Plan • What we know about bystander CPR • What is TAKE10 CPR • What makes TAKE10 CPR innovative • How well has it worked • Challenges & Recommendations

4. Bystander CPR – What we know We all agree bystander CPR • directly impacts survival • is infrequently performed • rates need to increase

5. Bystander CPR - Our Challenge How do we increase bystander CPR rates?

6. Bystander CPR - Our Challenge

7. Bystander CPR - Our Challenge After 50 years and clear evidence of the importance of bystander CPR, why do most Communities continue to have poor bystander CPR rates? We need a change to a Community centered delivery model

8. TAKE10 CPR Targets • Build the community’s CPR foundation • Ensure simple to learn really means simple • Use the multiplier effect to efficiently number trained • Accept TAKE10 is not seeking perfect CPR

9. TAKE10 CPR Characteristics • Simple – no jargon • Brief – 10 minutes • Affordable - free • Build confidence • Remove fear • Use active learning • Target highest risk areas • Provide tools to trainers at no charge • Creative implementation • Create multiplier effect • Community trains the community

10. Centered on the Community

11. Multiplier effect is efficient & effective • Identify community cheerleaders • Capitalize on enthusiasm • Community membersthen teach their own

12. Cardiac Arrest Incidence per 10K pop(Travis County)

13. Cardiac Arrest Count by Zip Code

14. Bystander CPR Prevalence

15. High Risk Neighborhoods & Low Bystander CPR

16. Low & High Bystander CPR

17. Low TAKE10 Training

18. High & Low TAKE10 Training

19. Count of TAKE10 Training

20. TAKE10 – Successes • Community engagement • Targeted segments of the community • Gained capability to measure • Viable option to traditional approaches

21. TAKE10 – Successes • Multiplier Effect19,000 / 404 = 47 trained per trainer • Cost Effectiveness$25,000 / 19,000 = $1.32 per person trained

22. TAKE10 – Successes • Community engagement • High School Service Projects • High School HOSA • Eagle Scout Projects • Texas DPS • Austin PD • Junior League New Member Service

23. TAKE10 – Successes Leadership

24. TAKE10 – Successes Creativity

25. TAKE10 –Challenges • Fear of leaving the traditional approach • Fixation on “the card” • Making connections in the Community • Recruitment is labor intensive • Lower SES areas are most challenging • Resources for coordination • Success in target areas

26. Take Home Points If CPR really is simple, then why does it take hours to learn, cost so much, require specialized trainers and hasn’t been done well in most communities

27. Take Home Points • Allow the community to teach each other • Assess/Measure • Be open to multiple approaches

28. Take Home Points • Focus resources • On what matters • Where the greatest impact is possible • Identify a champion & let them lead • Get others to share the vision

29. Our thanks to • Office of the Medical Director • Jose Cabanas, MD • Louis Gonzales • American Heart Association • Comilla Sasson, MD • Cara Bergamo • Quan Bui

30. For More Info takeheartaustin.org take10cpr@gmail.com or 512-978-0022