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2. U.S. SECONDARY GLAZING MARKET ANALYSIS • US Secondary Glazing Market, By End User (Residential, Commercial), By Region (California, Idaho, Montana, Oregon, Washington, Rest of U.S.) - Size, Share, Outlook, and Opportunity Analysis, 2019 – 2027

3. Secondary glazing is a completely independent window that is fitted on the room-facing side of the existed window in order to reduce noise, enhance thermal performance and improved security. The different fittings available secondary glazing entails lift-outs, top hung, double side hung, horizontal sliders, top hung, side hung, vertical sliders, and removable panels. Secondary glazing is an easier way of enhancing the heat insulation and noise reduction in the residential and commercial places. Moreover, secondary glazing also offers extra protection to the existing windows. • The U.S. secondary glazing market was estimated US$ 47.4 million in terms of revenue in 2018 and is anticipated to reach US$ 65.7 million by the end 2027, growing at a CAGR of 3.7% during the forecast period (2019 to 2027).

4. Rising adoption of secondary glazing for a sound-proofing solution across buildings of the U.S region is expected to propel the market growth of the secondary glazing. • The booming glass industry in the U.S region is expected to fuel the market growth of the secondary glazing. The glass industry in the USA is one of the largest industries in the world, with a huge annual revenue generation in the States from the glass industry. Rising renovation of houses coupled with the increase in the number of end-user in the region is projected to fuel the market U.S secondary glass industry over the forecast period. Among regions, Rest of U.S. reported a subsequent share in the market with a total revenue of US$ 33.7 million, in 2018, followed by California and Washington respectively.

5. Figure 1. U.S. Secondary Glazing Market – Revenue Share (%), By Region, 2018

6. Figure 2. U.S. Secondary Glazing Market – Revenue Share (%), By End user, 2018

7. Lack of awareness regarding the benefits of secondary glazing systems as an effective energy solution is projected to inhibit the market growth of U.S secondary glazing. Moreover, secondary glazing cannot be repaired but the window has to be repaired and is not a good match for older homes as double glazed are the modern solution, so they cannot match with the older style. Hence, such factors are expected to restrict the market growth of the secondary glazing.

8. Issues such as heat-trapping heat are a major concern during summer and are expected to restrict the adoption of secondary glazing. Heat-trapping is benefited during the winter season but during the summer season, trapping heat inside the home may make the home uncomfortable and changing them is much expensive. Hence, the aforementioned factors are expected to hinder the market growth of the secondary glazing over the forecast period.

9. The rising installation of secondary glazing for security purposes is projected to benefit the market over the forecast period. Secondary glazing helps to enhance the home security as it adds an additional barrier to the existing window and cannot be opened from outside, thus it guard against forced entry. Therefore, the secondary window system provides a high level of defense due to the addition of extra locks and advanced glass specifications.

10. Increasing usage of recyclable products such as Polyvinyl chloride (PVC) to manufacture the frame of the secondary glazing is expected to propel the market growth of the secondary glazing. Recyclable products reduce the overall cost of the system, which in turn offers a potential opportunity for manufacturer’s secondary glazing in terms of increasing profit margin. Hence, the rising adoption of recyclable products is expected to foster market growth.

11. Figure 3. U.S. Secondary Glazing Market – Market Opportunity Analysis

12. Rising investment by the government in energy-efficient solutions to boost the real-estate sector is expected to propel the market growth. The real estate owner increasingly adopting the energy-efficient solution in order to reduce the carbon footprint. According to the Forbes, existing buildings account for 40% of North American energy use, and also account for at least 35% of total carbon emissions. Hence, rising investment by the government on adopting and smart and energy solution are projected to fuel the market growth.

13. A growing number of acquisitions among major players in the U.S is expected to fuel the market growth of secondary glazing. For instance, in November 2019, MI Windows and Doors finalized its acquisition of Milgard Windows & Doors from Masco Corporation today. The acquisition combines two leading brands in the residential window industry and positions MI to become the most well-known window business in America. • Key Players operating in the U.S. secondary glazing market are Milgard manufacturing, Pella Corporation, Associated Material, Jeld-Wen, Kolbe & Kolbe, and Andersen Corporation.

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