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Patent-Surfing How patent mapping can help you predict the future. James Culy Head of Informed Innovation. Introduction to your speaker. Introduction. Patents are a useful way of finding out research trends and ideas They can be used to find fast followers or unexpected competitors
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Patent-SurfingHow patent mapping can help you predict the future James Culy Head of Informed Innovation
Introduction Patents are a useful way of finding out research trends and ideas They can be used to find fast followers or unexpected competitors Analysis of them can be used for: • Freedom to operate • State of the art • Inventing beyond • Ideas generation • Competitor mapping • White space mapping • Partner identification • Headhunting • Due Diligence
Signposts Use different tools and techniques to show some of the types of information that can be found Most of our analysis are confidential so these are independent examinations performed in preparation for today Haven’t performed a deep examination looking at freedom to operate or white space – this is surfing on the top of the data
Medical Ultrasound • First used in 1940 as a medical tool by H Gohr and Th. Wedekind at the Medical University of Koln • First proper commercial system in the 1960s • Many of the idea have been known theoretically many years before they can be applied practically due to material limitations
Acuson Acquired by Siemens in 2000 for $700M $4.9B market in 2009 – consolidation phase
A-scan – 725 patents Acuson Milux Holdings Omnisonics Siemens
Oil Sand Extraction • Since there are a number of companies involved in the oil and gas sector, the following few slides contains a quick overview of oil sand extraction
HMT, David Whitlock Universities
Salt Reduction in Food • High salt intake can: • Cause damage to the kidneys – particularly in children • Increase blood pressure resulting in an increased risk of stroke or heart attack • Government legislation to reduce levels of salt in food
Conclusions • Patents are an incredibly useful source of information • They can allow you to see trends, opportunities and develop a competitive advantage • However they can also waste a lot of time and energy unless you know how to interpret the information effectively