www.networkmashups.com

1. Telecom Web Services Platform Composite Services, Mash-Ups, etc Telecom Web Services Other Web Services(capabilities) www.aepona.com www.networkmashups.com

2. Benefits of Joining the Connected Services Sandbox Becoming part of the Sandbox was a natural choice for Aepona, whose Telecom Web Services Platform exposes a carrier’s telecom network capabilities: • APIs for messaging, location, presence, call control, charging, etc, are made available in an easy to use managed package of web services, with flexible and extendable policy control, on a telecom grade platform. The value of Mash-ups • Mash-ups are quickly becoming the modern way of doing programming. • Software developments that would have been quite expensive a few years ago, have now become commonplace.

3. Enterprises Webcos TermStatus CallControl Messag-ing Location Charging Profile Presence Aepona’s Telecom Web Services Platform • 3rd party management is a key differentiator of Aepona’s solution. • Critical for low-cost scaling to many partners & consumers as well as protecting the network and applying policy/SLA. • Presenting Telco capabilities as Telecom Web Services. Every web developer in the world understands web services and can use them easily, with tools such as Connected Services Framework. Telecom Web Services Platform Third Party Management Capability Exposure Network Abstraction • Network abstraction is the hard part that Aepona has spent years investing in & that differentiates them from the IT vendors. • Connecting to the multitude of network platforms from a variety of vendors and hiding the complexity of this on the Telco’s behalf. etc etc Telco Network Capabilities

4. TermStatus CallControl Messag-ing Location Charging Profile Presence Connected Services Framework & Telecom Web Services • Aepona’s Telecom Web Services Platform enables access to telecom capabilities for mash-ups • Levering Aepona’s extensive network experience Composite Services, Mash-Ups, etc Telecom Web Services Platform Third Party Management Capability Exposure Other Web Services(capabilities) Network Abstraction • TWS Platform can itself use additional web services in order to enforce access use policies etc etc Telco Network Capabilities

5. Hundreds of Potential Use Cases Some examples ... who knows what’s next! (Next-generation networks will bring new capabilities.) Fleet Management • See example Targeted Marketing • Anonymous address lists • Sponsored widgets • Click to be called • Web site buttons • On emails • On SMS text messages Highly targeted, valuable communications, because it’s user initiated Social Networking • Gaming • Video Sharing • Car pools • Dating Contact Management • Calling (in and out), conferencing, messaging, location, presence, etc. • Integration with Outlook Community Services • Child-finder • Special Interest Groups – Hobbies, Sports, etc. • Presence • Location • Messaging Anonymous calling

6. Delivery Despatch Note Driver sends SMS confirming deliveries completed NotifySMSReception( ) Determine Location Determine Location GetLocation() GetLocation() TerminalLocationNotification SMSNotification TerminalLocationNotification etc etc Network Capability Exposure: Example Use Case - 1 Enterprise Workflow & Fleet Management Application Network Capabilities Application SMSC Third Party Interface(Telecom Web Services) Location Centre +15 mins: Predicted arrival +5 mins Mobile Operator Network Saved one company over $100,000s p/a in delivery costs Optimise loading, dispatch planning, etc Telecom Web Services

7. Summary www.networkmashups.com • Sign up for Sandbox • Provide feedback • See what’s new on Sandbox • Contact csmashup@microsoft.com for support • Build proofs of concepts on the Sandbox www.aepona.com • Aepona’s Telecom Web Service building blocks brings the capabilities of current and next generation telco’s networks into the Web 2.0 world of mash-ups and the Sandbox • Includes: call control, call set-up, messaging, location, presence, address lists, etc. (levering 3GPP standards) • Connecting to network platforms from multiple vendors and hiding the complexity from applications • 3rd party management enabling 100,000s of 3rd partiesto inter-work directly with telcos