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Using the Stage Model in Work site & Community Programs. Chapters 9 10. Some facts about the workplace. There is a estimated 141 to 153 million people by the 2010 that go to work each day. Workplace can be be used as an intervention to promote physical activity.
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Using the Stage Model in Work site & Community Programs Chapters 9 10
Some facts about the workplace • There is a estimated 141 to 153 million people by the 2010 that go to work each day. • Workplace can be be used as an intervention to promote physical activity. • We need to change the idea that hours we spending working interferes with being physically active. • The workplace can be quite effective in increasing PA
Work Environment • Perfect place to provide information about the benefits of PA and exercise • You can provide “signage prompts” to provide opportunities that relates to walking routes, stairs, and outside grounds (i.e, paths to be used during noon hour). • Exercise facilities in and outside can be build- Walking and running courses- Worksite health club • Hidden opportunities to be physically active- one to one meeting could be conducted while walking- work is great for socially networking and connecting people with similar PA needs
Workplace Involvement • About only 10% of the employees use traditional PA programs at the worksite (Wanzel, 1994) • Most the members who do use the traditional PA worksite programs are already active. • Using stage motivational readiness for change model is a proactive approach to reach those employees who are interested in exercising (stage 2) or are just beginning (stage 3)
Implementation of Stage Matched Approach for Worksite Program • Build support for your program • Assessing motivational readiness • Choose your target audience • Reaching your target audience • Developing stage matching materials • Focusing on intensity of the activity • Planning events and incentives for participation
Building support for your program • The management must support the your programs by: • Providing time during work to take the motivational readiness inventory • You need sell your program based on the idea it will same your money in • Absenteeism • Health care • Your focus should not be to increase PA or Exercise during working hours but before or afterwards.
Assessing Motivational Readiness • How to administer the inventory? • Where do employees gather? • Lunch room • Cafeteria • Mail room • All employees must register for • Employment benefits • Announcements • Where to they pick up their check? • Frequency of administering the inventory • The stage assessment must be administered frequently
Choosing the Target Audience • The text suggests that your first program should focus on employees at stage 3 (preparation) • This groups is interested in changing • Events that are fun and reward participants seem to be successful. • Engage these employees in some form for self-monitoring activities such as activity logs. • Employees at stages 4 & 5 are doing enough PA or exercise. • They are interested in programs that maintain their interest in PA and exercise • Use of newsletters and fitness tips seem to be appropriate • Information about how one can vary their workout program in staying fit would be a major focus
Choosing your target audience • Employees 1 & 2 lack motivation to become physically active. • Awareness activities is the major focus of a worksite program with these employees • Information about how easy it is to be PA or exercise • Information about how to overcome barriers
Reaching your Target Audience • Need to use a wide variety of communication channels to reach your employees. • Mail room • Human resources • Mailing • Emails • Announcements • Voice mail messages • Office mail • Posters • Cafeteria • Doorways • Union leaders, etc.
Developing Stage Matched Materials • Materials that describe your exercise facility • Facility access • List of activities • Beginning dates • Handouts • Stage 1: benefits and overcoming barriers • Stage 2: Consider the benefits of PA & Exercise • Stage 3: Goal setting, enjoyment, scheduling, & example of simple walking program. • Stage 4: Overcoming obstacles, preventing boredom, gaining social support • Stage 5: Avoiding injury (variety), rewards, and plan ahead for lapses.
What intensity? Workplace sites should engage employees in low to moderate intensity activities - stair walking - brisk walking - jogging, etc
Planned Events & Incentives • Events that are perceived to have “personal benefits” and “incentives that are meaningful” have higher participation • Employee rewards • Employee recognition • Flexible hours • Salary bonus • Health care cost lowered • Social events sponsored by employer
Facts about the community • Most community campaigns in the past failed due to using one size fits all programming. • Failed to divide the community into subgroups • gender, ethnicity, income, age, etc. • Failed to divide the community by motivation stage
Community Readiness • Environmental (e.g. recreational), social (e.g. community centers, churches), physical fitness facilities (e.g. YMCA, private health clubs), business, and institutional (e.g. government) factors about community needs to be assessed before implementing a physical activity campaign. • What are the signs that a community is ready for a physical activity campaign? • Citizens memberships in clubs increases. • Business offer their employees incentives to become more physically fit. • Government financial contributions and policies supports physical activity events. • Schools attempt to engage the citizens to use their gyms or pools. • Street construction includes pathways. • Parks are growing in number
Reaching Individuals in the Community • Key to a successful campaign • Large number of people reached • Choice (e.g., Grandmas ---5k, ½ marathon, marathon) • Target audience (Number of citizens in each target group) • Design programs around social marketing principles • Find out what the citizens want then design a program based on the citizen’s perceptions.
Use of media based intervention to deliver the program • Most successful community campaign rely on media based delivery • Provide for more flexibility • Cost effective • Household are reached by: • Printed materials • Fliers • Newspapers • Shopper Guides • Telephone • Internet
Use community leaders to help deliver the program • Influential people in the community are: • Community leaders • Physicians • University presidents • Celebrities • Religious leaders • Agents that endorse the programs • Head coach of Professional, University, and/or High School • Major, Governor, President • Former or present star athlete
In Summary • Creating change in the workplace • At the present time workplace PA and Exercise program are low to moderate modifiers in adherence or retention • There needs to be a change in the mentality that work and PA/Exercise are separate. • Successful worksite program • Use a variety of communication channels • Provide program that target different employees • Develops materials that heighten employee awareness • The program is perceived by employees as having value • Employer provides tangible incentives for employees
In Summary • Creating change in the community • Assess community readiness • Divide the citizens into sub groups of targeted population • Develop stage matched materials • Determine how to reach the target populations groups • Delivery of the program will depend mainly on the mass media materials and community leaders.
