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Rare and Unusual Masterclass: Bordeaux for Drinkers

Explore the world of Crus Bourgeois du Médoc, from deep historical roots to quality procedures, connectivity, and wines presented at the tasting event. Learn what sets the Crus Bourgeois apart with key insights and technical information about featured châteaux. Discover the innovative quality process, authenticity, and connectivity aspects of the Crus Bourgeois wines. Join a digital wine communications conference on 30/10/2014 to delve into the prestigious world of Bordeaux wines.

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Rare and Unusual Masterclass: Bordeaux for Drinkers

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  1. Rare and unusual Masterclass: Bordeaux for drinkersDigital Wine Communications Conference 30/10/2014

  2. Contents • Who’s who des Crus Bourgeois du Médoc • Deep historical roots • The Crus Bourgeois Quality procedure • Connectivity and Authenticity • Wines presented today at the tasting • What sets the Crus Bourgeois du Médoc apart

  3. Who’s who des Crus Bourgeois du Médoc Frédéric de Luze, President Olivier Cuvelier, Vice-President François Nony, Vice-President Frédérique de Lamothe, Director

  4. Deep historical roots ”Crus Bourgeois” is a traditional term that dates back to the Middle Ages. Some key dates: • 1824: Mr. Franck's treatise identifies about 300 Crus Bourgeois in the Médoc. • 1932: Bordeaux's wine merchants with the Chamber of Commerce officially recognize 444 Crus Bourgeois. • 1962: a union of the Crus Bourgeois is formed. 4 founder members. Among them the father of Olivier Cuvelier and the uncle of François Nony (Currently both vice-presidents of the Crus Bourgeois). • 2003: a ministerial decree approves the first official classification of the Crus Bourgeois du Médoc (247 châteaux). • 2009: approval by the French public authorities of a new quality selection procedure

  5. The Cru Bourgeois Quality procedure • An innovative quality process • Compliance with quality criteria on the basis of approved specifications • An independent body checks the impartiality of the process • Each vintage is tasted blind by professional tasters • The quality of each bottle is authenticated • Each CB bottle is identified by a sticker with a unique & random number => A guarantee of quality for the consumers & buyers

  6. The Cru Bourgeois Quality procedure • Main Principles • The "Cru Bourgeois" quality procedure takes • place two years after the harvest: • the 2008 vintage was assessed in 2010, • 2009 in 2011, 2010 in 2012 , 2011 in 2013 and • 2012 in 2014 • It is based on a schedule of requirements and complemented by a Verification Procedure. • 2 steps : • An audit of each estate realised by the independant body • An annual blind tasting by professional tasters => The "Cru Bourgeois" procedure approves the quality of a given volume of wine and provides a guarantee of this quality for the consumer.

  7. Connectivity and authenticity • Launching of a new website and a mobile site in 2012 : • Innovative format with tablet type navigation (dynamic, fluid, interactive), • A direct link between the "Cru Bourgeois" sticker on all bottlesand a dedicated space for each château.

  8. Connectivity and authenticity This link gives you the tecnical data of the wine, the history of the estate but also its oenotoursim activities • Châteaux where you are welcomed • Châteaux where you can taste the wines • Châteaux where you can meet the owners • Châteaux that represent the traditional French approach to wine making and art of life.

  9. Wines presented at the tasting • New Cru Bourgeois quality procedure: • Château Arnauld AOC Haut-Médoc 2010 • Château Bernadotte AOC Haut-Médoc 2010 • Château Saransot-Dupré AOC Listrac-Médoc 2010 • Château Gressier Grand Poujeaux AOC Moulis 2010 • Château La Tour de Mons AOC Margaux 2010 • Château Beau-Site AOC Saint-Estèphe 2010 • Château Haut-Bages Monpelou AOC Pauillac 2009 • 2003 classification: • Château Paveil de Luze AOC Margaux 2005 • Château l’Argenteyre AOC Médoc 2003 • 1932 classification: • Château Caronne Ste Gemme AOC Haut-Médoc 2000 • Château Le Crock AOC Saint-Estèphe 1996

  10. Château Arnauld – Haut-Médoc Appellation Technical information: • Area under vines: 5 Ha • Terroir: Gravel • Vineyard Grape Varieties: • 57% Cabernet Sauvignon • 43% Merlot

  11. Château Bernadotte – Haut-Médoc Appellation Technical information: • Area under vines: 39 Ha • Terroir: Gravel on sand and clay • Vineyard Grape Varieties: • 52% Cabernet Sauvignon • 48% Merlot

  12. Château Saransot-Dupré – Listrac-Médoc Appellation Technical information: • Area under vines: 17 Ha • Terroir: Clay limestone • Vineyard Grape Varieties: • 58% Merlot • 23% Cabernet Sauvignon • 15% Cabernet Franc • 3% Petit Verdot • 1% Carmenère

  13. Château Gressier Grand Poujeaux – Moulis Appellation Technical information: • Area under vines: 10 Ha • Terroir: Quaternary gravel on chalk substratum Listrac with asteria • Vineyard Grape Varieties: • 50% Cabernet Sauvignon • 50% Merlot

  14. Château La Tour de Mons– Margaux Appellation Technical information: • Area under vines: 48 Ha • Terroir: Garonne gravel and clay limestone • Vineyard Grape Varieties: • 55% Merlot • 36% Cabernet Sauvignon • 5% Petit Verdot • 4% Cabernet Franc

  15. Château Beau-Site – Saint-Estèphe Appellation Technical information: • Area under vines: 40 Ha • Terroir: Gravel • Vineyard Grape Varieties: • 70% Cabernet Sauvignon • 25% Merlot • 3% Petit Verdot • 2% Cabernet Franc

  16. Château Haut-Bages Monpelou – Pauillac Appellation Technical information: • Area under vines: 15 Ha • Terroir: Gravel • Vineyard Grape Varieties: • 69% Cabernet Sauvignon • 26% Merlot • 5% Cabernet Franc

  17. Château Paveil de Luze – Margaux Appellation Technical information: • Area under vines: 32 Ha • Terroir: Gravel • Vineyard Grape Varieties: • 70% Cabernet Sauvignon • 30% Merlot

  18. Château L’Argenteyre – Médoc Appellation Technical information: • Area under vines: 20 Ha • Terroir: Gravel and clay limestone • Vineyard Grape Varieties: • 45% Merlot • 40% Cabernet Sauvignon • 15% Petit Verdot

  19. Château Caronne Ste Gemme – Haut-Médoc Appellation Technical information: • Area under vines: 38 Ha • Terroir: Gravel • Vineyard Grape Varieties: • 60% Cabernet Sauvignon • 37% Merlot • 3% Petit Verdot

  20. Château Le Crock – Saint-Estèphe Appellation Technical information: • Area under vines: 32 Ha • Terroir: Gravel under clay • Vineyard Grape Varieties: • 55% Cabernet Sauvignon • 30% Merlot • 10% Cabernet Franc • 5% Petit Verdot

  21. What sets the Crus Bourgeois du Médoc apart • Long, rich history • Prestigious Terroir • Durability with an annual challenge • A new & innovative approach to quality • Dynamism • Steady prices even for top vintages ! • A sticker providing more authenticity from the 2010 vintage onwards

  22. Rare and unusual Masterclass: Bordeaux for drinkersDigital Wine Communications Conference 30/10/2014

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