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Advertising

Advertising. History Meeri Sild. 1477 First handbill advertisement in England 1622 First English newspaper advertisement 1704 First newspaper advertisement in America. 1830s Penny press gets heavy advertising support 1869 Rowell & Ayers publish newspaper directories for advertising

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Advertising

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  1. Advertising History Meeri Sild

  2. 1477 First handbill advertisement in England • 1622 First English newspaper advertisement • 1704 First newspaper advertisement in America

  3. 1830s Penny press gets heavy advertising support • 1869 Rowell & Ayers publish newspaper directories for advertising • Late 1800s Printing technology allows visually appealing ads • Late 1800s Magazines provide vehicle for mass national advertising

  4. Late 1800s Advertising agencies grow in importance • 1922 First radio advertisement • 1930s Radio advertising booms as audience grows

  5. 1950s TV replaces radio as national ad medium • 1971 Cigarette advertising banned from TV • 1970 More than 300 universities offer PR courses • 1980s Cable grows as segmented ad medium

  6. Look at the examples and write down: A. What is advertised? B. When was the advertisement made?

  7. 1.

  8. 2.

  9. 3.

  10. 4.

  11. 5.

  12. 6.

  13. 7.

  14. 8.

  15. 9.

  16. 10.

  17. 11.

  18. 12.

  19. Answers • 1. 1920 – soap • 2. 1926 – shampoo • 3. 1929 – radio • 4. 1956 – radio • 5. 1944 – television • 6. 1956- television

  20. 7. 1949 – aeroplane • 8. 1954 – airlines • 9. 1949 – ship • 10. 1954 – cruise • 11. World War II • 12. World War II

  21. Task: • Think – how advertisements have evolved nowadays • Find some examples of modern advertisements • Find some famous advertising slogans

  22. References: • http://www.abacon.com/folkerts1/ch15dl.html • http://scriptorium.lib.duke.edu/adaccess/ • http://www.lib.umd.edu/LAB/BIBLIO/bib-adv.html

  23. The End

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