1 / 13

Roma Inclusion pilot project: Information and awareness r aising

The Roma Inclusion Pilot Project aims to raise awareness and challenge attitudes towards the Roma community. It includes a documentary film, sports events, and grassroots campaigns in Albania, Bulgaria, Italy, and Romania. The project focuses on establishing sustainable partnerships and capacity building for young Roma professionals.

shiver
Download Presentation

Roma Inclusion pilot project: Information and awareness r aising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. RomaInclusionpilot project:Information and awarenessraising DG REGIO conference “Monitoring and Evaluation of Romaprojects and policies” 30 November 2010

  2. “Comewithus and be the change” Matthias Verhelst: coordinatorlearning and evaluation m.verhelst@ergonetwork.org

  3. www.roma-react.eu

  4. ThreeComponents: • Documentary film & clips • Sportsevents • Grassrootscampaigns • Fourcountries: • Albania, Bulgaria, Italy, Romania • Implementing partners: • Policy Center forRoma and Minorities (Romania) • IntegroAssociation (Bulgaria) • Roma Active Albania

  5. Approaches: • Documentary and clips: • Reallife stage: Ferentarighetto • Large range of audiences & channels • Message laboratory • Sportsevents: • Broadoutreach • High visibility • Stakeholderinvolvement • Grassroots • Communityinvolvement • Civic& youthmobilization • Localaction& peer-to-peerexposure

  6. Commonelements: • Opportunity & context • Keyrole messenger – framingexercise • Establishingsustainable partnerships • Capacity building: Young Roma Professionals

  7. DG REGIO conference “Monitoring and Evaluation of Romaprojects and policies” 30 November 2010

  8. Overall objectives: • Raiseawareness and cha(lle)nge attitudes • Politicalwill:commitment to action • Learning: campaignmethodology • Challenges: • Limited timeframe • Difficult context • Lack of established models forevaluation

  9. Outcomeassessment & data collection: • 1. Film, documentary and sports: • Media footprint as proxy indicator for public awareness • Baseline study - “Roma in the Media in Italy and Romania” • - Primary and secondarysources • - Quantitative and qualitative • Primaryoutcomeassessment: • - Continuous media monitoring(quantitative and qualitative) - Close audiencereceptionassessment • Secondaryoutcomeassessment: • - Dissemination and cooperation partnerships • - Commitments / actions

  10. Outcome assessment & data collection: • 2. Grassroots: • Attitudes and actions of local stakeholders • Baseline studies: - “Local stakeholder attitudes to Roma inclusion ” (Bulgaria) • - “Local Roma inclusion strategies” (Albania) • - Survey among local stakeholders • - Synthesis report • Primary outcome assessment: • - Attitude change local stakeholders - Partnerhsips for Roma inclusion: commitments and action • Secondary outcome assessment: • - Media footprint

  11. More information: www.ergonetwork.org Follow the campaign: www.roma-react.eu DG REGIO conference “Monitoring and Evaluation of Romaprojects and policies” 30 November 2010

More Related