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Tablet PC Strategy

Tablet PC Strategy. Sarah Bussell Tablet PC Workshop July 2005. Tablet Adoption. Worldwide Market Size. Worldwide Market Volumes. Convertible. Convertible. Slate. Slate. Slate market shows slow and steady growth – represents one third of the Tablet PC market

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Tablet PC Strategy

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  1. Tablet PC Strategy Sarah Bussell Tablet PC Workshop July 2005

  2. Tablet Adoption Worldwide Market Size Worldwide Market Volumes Convertible Convertible Slate Slate • Slate market shows slow and steady growth – represents one third of the Tablet PC market • Slip in Tablet PC sales in Q1’05 prior to key product launches from HP and Toshiba • The convertible tablet category has doubled (from 5 to 10 form factors) since January. NOTE: HP tc1100 included in convertible market. Averatec excluded from the market (consumer Tablet PC) Source: IDC

  3. IDC Tablet PC ProjectionConvertible vs. Slate

  4. HP Tablet PC Strategy • Drive mainstream tablet adoption in mobile computing environments by providing Tablet PCs that are… • Affordable • Easy to use • Reliable • Secure

  5. The Convertible Advantage • Brings Tablet computing to a wider audience • Users more willing to try Tablet when they have comfortability of the standard notebook design • Able to provide full computing power in a tablet design • Keeps costs under control • Features that drive cost/price premiums in hybrid/slate designs • Unique accessories • Unique, stand alone keyboard • ULV/LV processors • Smaller HDDs • Mechanical complexity • Easier to manage a mixed mobile computing environment • HP tc4200 shares docking, travel battery, features, and other accessories with entire business notebook line

  6. HP Compaq tc4200 Tablet PCKey Features Full Voltage Intel Pentium M processors Digital eraser pen with tether and clip Battery Life: 6-cell standard battery with LED fuel gauge 8-cell travel battery option Ambient Light Sensor Wireless Assistant Dual pointing devices Multi-insertion HDDs HP Mobile Data Protection System reduces shock and vibration by up to 50% under normal mobile usages Full magnesium alloy enclosure, complimented with a new HP Panel Protection System reduces scuffing & damage Scratch-resistant In-mold Lamination HP Protect Tools Optional integrated smart card reader 12.1” XGA WVA display Dimensions: 1.35” (at front) x 11.22” x 9.25” 34.3 mm (at front) x 285 mm x 235 mm 4.6 lb/2.08 kg

  7. The Future in Tablet PC Hardware What is the right combination of performance, mobility & price to provide the optimum user experience? • Advances in digitizer technology • Wireless WAN integration • Low voltage vs. full performance processors • UMA vs. discrete graphics • Docking requirements • Panel size • Integrated ODD (if yes, modular or fixed)

  8. What can we be doing today to drive adoption? • Demo units, marketing materials, training...

  9. Questions? FEEDBACK: sarah.bussell@hp.com

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