1 / 5

Comparing Google Ads with Facebook Ads

There are two major online paid advertising platforms in the world: Google AdWords (AdWords) and Facebook Ads. In order to maximize visibility and increase leads and sales, you can use Google ads, Facebook ads, or a combination of both based on your business needs.

shreywebs
Download Presentation

Comparing Google Ads with Facebook Ads

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Comparing Google Ads with Facebook Ads

  2. Is it better to advertise online with Google Ads or Facebook Ads? Both Google Ads and Facebook Ads work differently. Google Ads is mostly demand-driven, meaning one goes to Google to learn or buy. Facebook Ads, on the other hand, base their advertising on finding the right audience and expecting them to act. When you are new to online advertising, it can be overwhelming. Once you learn the difference between Google Ads and Facebook Ads, you can plan more effectively when and where to advertise. There is often confusion among small businesses about which platform is best to advertise on the Internet. Let’s learn more about Facebook Ads versus Google Ads.

  3. Most advertisers wonder which option is the cheapest. We all want to know if Google or Facebook is the best and cheapest medium for advertising, whether we are local businesses, online retailers or drop shipping companies. The correct answer depends on a variety of factors as to which of these two advertising platforms is cheaper. The cost and outcome of both platforms are heavily influenced by competition. It is easier to estimate the cost of Google Ads to reach an ROI once we know the set of keywords, their search volume, and the competition. It would be necessary to consider separate parameters for Facebook Ads cost planning, such as cost per thousand impressions, clicks, and conversions.

More Related