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The global retail analytics market is expected to grow at a significant rate during the forecast period. The market growth is attributed to the increasing e-commerce industry, rapid and consecutive increase in big data, and increasing penetration of social media which has made shopping easy for the customers.
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Orion Market Research Retail Analytics Market Size, Share, Trends, Analysis and Forecast 2019-2025 Request a free sample of our report on Retail Analytics Market: https://www.omrglobal.com/request- sample/retail-analytics-market ------------------------------------------------------------------------------------ Company Name: Orion Market Research Contact Person: Mr. Anurag Tiwari Email: info@omrglobal.com Contact no: +1 646-755-7667, +91 7803040404
The global retail analytics market is expected to grow at a significant rate during the forecast period. The market growth is attributed to the increasing e-commerce industry, rapid and consecutive increase in big data, and increasing penetration of social media which has made shopping easy for the customers. Most of the retailers are leveraging several social media platforms such as Facebook to better understand the needs, brand perception, loyalty and feedback of the customers. A full report of Retail Analytics Market is available at: https://www.omrglobal.com/industry- reports/retail-analytics-market The Main Function of Big Data Analytics in the Retail Industry Include Price Optimization Less Expensive Business Development Future Performance Prediction Demand Prediction Select Better ROI Opportunities Trend Forecast Customer Identification Big data analytics in retail help companies in creating customer recommendations on the basis of their purchase history, which, in turn, results in personalized shopping experiences. For instance, Amazon used big data analytics for recommending items for the customers on the basis of their past searches and purchases. They generated 29% of their sales through their recommendation engine in 2018, which analyzes over 150 million accounts. This has led to big profits for the e-commerce giant, and hence increased the adoption of analytics solutions in the retail industry; thereby, surge the growth of the retail analytics market. To learn more about this report request a free sample copy @ https://www.omrglobal.com/request- sample/retail-analytics-market Further, big data analytics in the retail industry offers personalized customer experience. The advent of data offers a huge opportunity for the growth of the global retail analytics market by providing better customer experiences. For instance, Costco Wholesale Corp. uses its data collection to keep customers healthy. When a California fruit packing company in 2014 warned Costco about the possibility of listeria contamination in fruits such as peaches and plums, Costco sent an email to specific customers who had purchased the items affected by the contamination instead of a blanket email to their lists. Another application of retail analytics includes forecasting demand in retail. Apart from big data, there are some algorithms that analyze social media and web browsing trends for predicting predict the next big thing in the retail industry. One of the most interesting data points for forecasting demand is the weather. Brands such as Walgreens and Pantene worked with the Weather Channel for accounting for weather patterns for customizing the product recommendations for the customers.
Walgreens and Pantene anticipated increases in humidity–a time when women would be seeking anti- frizz products–and served up ads and in-store promotions to drive sales. With this, Walgreens witnessed an increase in the purchase of Pantene products. Such applications of big data analytics in the retail industry increase its adoption and hence drive the growth of the global retail analytics market. Global Retail Analytics Market Segmentation By Deployment Model Cloud-Based On-Premises By Application Merchandising Analysis Customer Management Pricing Analysis Performance Analysis Inventory Analysis Yield Analysis Supply Chain Management For more customized data, request for report customization @ https://www.omrglobal.com/report- customization/retail-analytics-market Global Retail Analytics Market Segment by Region North America United States Canada Europe Germany United Kingdom France Spain Italy Rest of Europe
Asia-Pacific China Japan India Rest of Asia-Pacific Rest of the World Middle East & Africa Latin America Company Profiles Alteryx, Inc. Arcade Solutions, Inc. Backbase Benchmark Intelligence datapine GmbH Euclid, Inc. EXL Service Holdings, Inc. Google, LLC Happiest Minds Technologies Pvt. Ltd. HCL Technologies, Ltd. IBM Corp. Johnson Controls International PLC Latentview Manthan Software Services Pvt. Ltd. Microsoft Corp. Oracle Corp. RetailNext, Inc. SAP SE SAS Institute, Inc.
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