NATURAL AND ORGANIC FLAVORS MARKET ANALYSIS

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2. NATURAL AND ORGANIC FLAVORS MARKET ANALYSIS Natural and Organic Flavors Market, By Flavor Type (Natural, Organic), By Source (Fruit & Fruit Juice (Berries, Citrus, Drupes, Pepos, Pomes, Others), Vegetable & Vegetable juice, Plant & Botanical (Spices, Herbs, Others), Meat & Seafood (Meat & Poultry, Seafood), Dairy (Dairy products, Edible East)), By Product Type (From the Named Fruit (FTNF), With Other Natural Flavors (WONF), Oleoresin, Meat & Dairy Flavor, Essential oil), By Application (Food (Dairy Products, Bakeries, Confectionaries, Savories), Beverage (Alcoholic, Non-Alcoholic), Nutraceuticals), and By Region (North America, Latin America, Europe, Asia Pacific, MEA) - Size, Share, Outlook, and Opportunity Analysis, 2019 – 2027

3. Natural flavors are essential oil, essence or extractive, oleoresin, distillate, and protein hydrolysate. These flavors are derived from edible yeast, spices fruit or juice, vegetable or juice, bark, bud, herb, root, leaf or similar plant product, seafood, poultry, eggs, and dairy products. Natural flavor is produced by using irradiation and industrial solvents or synthetic food additives. Organic flavor are produced from the raw materials which are produced organically from cultivation of raw materials to processing and manufacturing of flavors. Moreover, the raw materials should comply with the standard of organic farming which restricts the use of fertilizers and pesticides in farming.The global natural and organic flavor market is projected to reach around US$ 10.6 billion by the end of 2027, in terms of revenue, growing at CAGR of 8.1% during the forecast period (2019-2027). • Drivers • Rising health consciousness among consumers around the globe is expected to fuel the market growth of organic and natural flavors. Growing awareness regarding the health benefits of natural and organic flavors among due to high nutritional value of fruits and vegetables are fueling the demand for natural and organic flavor. For instance, in September 2015, Drink Maple, Inc. launched pure the maple-flavored natural drink contains minerals and antioxidants for the health benefits. • Growing demand for ready-to-eat (RTE) food and ready-to-drink (RTD) beverages which contain natural flavors is expected to propel the market growth of organic and natural flavors. For instance, in June 2019, Costa Coffee launched its first new product ready-to-drink coffee. The RTD line is available in 250 ml cans and is available in Classic Latte, Caramel Latte, and Black Americano. Hence, rising demand for ready-to-eat (RTE) is expected to augment market growth. • On basis of the region, Europe region dominated the global natural and organic flavor market in 2018, accounting for 33.2% share in terms of volume, followed by North America and Asia Pacific respectively.

4. Figure 1. Global Natural and Organic Flavor Market, Revenue Share (%), By Region, 2018

5. Market Restraints • High cost of natural & organic flavors due to high production, processing and preservation cost is expected to hinder the market growth of natural and organic flavor. Moreover, stability factor associated with the natural and organic flavors as it has higher reaction associated problems. Temperature, humidity, and chemical compounds in the flavors are the major factors that affect the stability of the natural and organic flavors which is expected to hinder the market growth. • Volatile prices of raw material price due to bad weather condition that affect the production and ultimately demand and supply is projected to hinder the market growth of natural and organic flavors. Volatile raw material price impact the smooth operation of the natural and organic flavors market and also disturb the company’s financial liquidity stability. This factor is expected to hinder the market growth of Natural and organic flavors.

6. Market Opportunities • Increasing application of flavors in alcoholic beverages is expected to offer numerous growth opportunity to the market of natural and organic flavors over the forecast period. For instance, in July 2019, Coca-Cola launch the Lemon-do alcoholic soft drink in Japan. It is available in the lemon-flavored. Growing launch of such flavored alcoholic beverage is expected to fuel market growth. • The growing popularity of vegetarian meat flavor among the consumers both vegetarians and non-vegetarians is expected to offer potential growth opportunity to the market of Natural and organic flavors. For instance, in January 2016, Gold Coast Ingredients, Inc. introduced vegetarian savory flavors line with organic, non-GMO, gluten-free and MSG-free certifications such as 100% vegetarian chicken flavors, 100% vegetarian beef flavors, and 100% vegetarian pork flavors. 

7. Figure 2. Global Natural and Organic Flavor Market– Opportunity Analysis

8. Market Trends • Growing demand for flavored energy drink among sportspeople is expected to augment the market growth of natural & organic flavors over the forecast period. For instance, in October 2019, Coke announced the launch of the Coca-Cola energy drink to the U.S. market. It will be available in coke energy, zero sugar, cherry, and zero sugar cherry flavors. • Increasing preferences for dairy drink produced with natural and organic flavors is expected to support the market growth over the forecast period. For instance, in August 2019, Minnesota-based milk company Live Real Farms™ announced a new product called dairy plus milk that is 50% lactose-free milk from cows and 50% plant-based beverage. The new brand is owned by Dairy Farmers of America, the nation’s largest dairy cooperative.

9. Figure 3. Global Natural and Organic Flavor Market, Revenue Share (%), By Source, in 2018 On the basis of source, in 2018, the fruits & fruit juice segment has accounted the largest market share of 56.3% in terms of value, followed by the vegetables & vegetable juices and plants and botanicals respectively.

10. Competitive Section: • Key players operating in global natural and organic flavors market are Givaudan S.A., International Flavors & Fragrances Inc., Firmenich SA, Symrise AG, Takasago International Corporation, Sensient Technologies Corporation, Kerry Group Plc., Frutarom Industries Ltd., Archer Daniels Midland Company, Döhler GmbH, Huabao International Holdings Limited, T. Hasegawa Co., Ltd, Koninklijke DSM NV, Axxence Aromatic GmbH, GOLD COAST INGREDIENTS, INC., Zymus International Ltd, Treatt Plc, Blue Specific Flavors, Inc., and UNIQUE FLAVORS AND FRAGRANCES LTD. • Few Recent Developments • Givaudan S.A. • In May 2016, the company opened an 800m^2 new laboratory facility with a sales office in Karachi, Pakistan. It offers flavor applications in beverages and food including snacks and sweet goods. • International Flavors & Fragrances Inc. • In March 2015, The Company is going to expand its flavor facility in Isando, South Africa to meet the increasing demand for natural flavors in the region.

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