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30 年代经济大萧条的美国, 设计对于时尚的考虑帮助企业或公司摆脱困境 。 职业工业设计师 的出现。. 驻厂设计师( In-house designer 、 Staff Designer ): Harley Earl 、 Walter D. Teague 顾问设计师( Consultant Designer 、 Free Designer ): Norman Bel Geddes 、 Henry Dreyfuss 、 Raymond Loewy. The Man Who Shaped America The Father of Streamlining
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30年代经济大萧条的美国,设计对于时尚的考虑帮助企业或公司摆脱困境。30年代经济大萧条的美国,设计对于时尚的考虑帮助企业或公司摆脱困境。 职业工业设计师的出现。
驻厂设计师(In-house designer、Staff Designer): Harley Earl 、 Walter D. Teague • 顾问设计师(Consultant Designer、Free Designer): Norman Bel Geddes、 Henry Dreyfuss 、 Raymond Loewy
The Man Who Shaped America • The Father of Streamlining • The Father of Industrial Design Raymond Loewy(1893-1986)
Raymond Loewy • 第一位上《时代》周刊封面的设计师。 • 《时代》 “形成美国的一百件大事” :罗维1929年在纽约开设设计事务所;第87件。 • 1940年《建筑论坛》:罗维是世界上唯一可以乘坐自己设计的汽车、公共汽车、火车、飞机横贯美国的设计师。 • 1974年设计莫斯科人汽车(Moskwich),苏联政府委托西方人设计的第一个项目。 • 提出MAYA(Most Advanced, Yet Acceptable 创新但又可接受)设计原则。
1919Provided popular fashion illustrations for magazines such as Vogue and Harper's Bazaar.Freelanced as a window designer for department stores, including Saks Fifth Avenue and Macy's.
1934 Designed the Coldspotrefrigerator for Sears Roebuck & Company.
1936 Designed the GG-1 electric locomotive for the Pennsylvania Railroad.
1937 Designed the T-1 electric locomotive for the Pennsylvania Railroad.
设计师雷蒙德.罗维——他的流线型,使销售曲线也呈流线型。设计师雷蒙德.罗维——他的流线型,使销售曲线也呈流线型。 1949 Appeared on the cover of TIME magazine.
1951 Published second design textbook, Industrial Design, and his autobiography Never Leave Well Enough Alone.
1952 Founded the Compagnie de I'Esthetique Industrielle in Paris, France.
1953 Designed the StudebakerStarliner Coupé, which the MoMA later called a "work of art."
1962 After designing the Shell logo, it becomes such a recognizable icon that Shell drops its name from their advertisements.
1965 Joined the President's Committee on Employment of the Handicapped.
1972 Poll of stylists representing the Big Three automakers voted his 1953 Studebaker Starliner Coupé an "industry best." Also named one of the most influential Americans by LIFE magazine.
1975 Smithsonian Institution opened The Designs of Raymond Loewy, a four-month exhibit dedicated to "the man who changed the face of industrial design."
The End. Thanks.