Microsoft’s Untapped Opportunity SharePoint 2010 for Internet Sites

1. BP001 Microsoft’s Untapped Opportunity SharePoint 2010 for Internet Sites Jared Spataro Director, Product Management SharePoint Marketing Microsoft Corporation

2. Why buildan Internet sites business? Strong market growth • Compelling vision, winning strategy • Same skills, new money

3. Businesses are evolvingon the Web Yesterday Simple. Static. Siloed.

4. Businesses are evolving on the Web Today Sophisticated. Dynamic. Integrated. Yesterday Simple. Static. Siloed.

5. Internet sites market is $4B and growing… Advertising Solutions Growing Workloads Web Content Mgmt (WCM) $40B Site Search Internet Site Solutions E-Commerce $4B Social Computing Web Infrastructure Digital Asset Mgmt (DAM) $2B ¹Source: Microsoft Market Opportunity Analysis (2009)

6. Customers are looking for help What are the most crucial areas where your current WCM solution needs to be improved? Enterprise application integration 38% The days of standalone WCM are over. Now, WCM has become critical plumbing to most organizationsthat will need to integrate it with a variety of applications. 29% Workflow Targeted site visitor experiences 23% 21% User Interfaces 20% Social Computing Base: 225 decision-makers responsible for evaluating, specifying, or administering Web content management (multiple responses accepted) Source: Forrester Research, Inc. (Mar 2010) Web Content Management Will Weave Its Way intoMore Enterprise Applications

7. Microsoft’s vision for Internet sites Sites WCM Composites Communities Search Analytics vNext Insights Content Commerce Social Search DAM Business Collaboration Platform Internet Sites Platform

8. We’re targeting fivetypes of Internet sites Showcaseyour brand Marketing Enable self-service Drive conversion Commerce Customer Service Attract and retain visitors Streamline key processes Media Extranet

9. Product line-up for Internet sites Build your site on a unified, cost-effective platformfor web content management, search, and more Enhance your site with high-endsearch and personalization Current SharePoint customers Top 1,000 sites Marketing, Customer Service, and Extranet sites Mediaand Commerce sites

10. How are we bringing it all together? Dedicated Sales Force Partner Investments World-wide coverage Focused on FAST/FIS Sales and partner roles Sales readiness and campaign Technical training Demand-generation events

11. You already have the skills to get started Technology Design

12. “Thanks to SharePoint Server 2010, our Web sites’ dynamic functionality will match, and even enhance,the level of excitement for ournew brand.” – Karen PresnellBrand ManagerEnergizer

13. “If you can edit a Microsoft Office Word document, you can easily handle updating our Web sites hosted on SharePoint Server 2010. We anticipate a 75% improvement in extranet and internet content publishing.” – Tommy Wright Senior Vice PresidentFTN Financial Group

14. “SharePoint Server 2010’s new Ribbon interface gives our users a much more intuitive, familiar environment, making the content publishing process a lot faster.” – Joe MuellerDirector of Public RelationsBSA

15. “We will save more than $1 million over several years by combining our portal, document management, and collaboration systems into SharePoint Server 2010.” – John DeermerConstellation Energy

16. Max Romanenko Vice President Ascentium partner Tony Sloggett Director Ascentium

17. Ascentium is . . . Creative Directors Writers Dedicated to creating and delivering exceptional experiences Designers Strategists Solution architects Consultants Project Managers Planners developers User Experience architects

19. Ascentium Fills the Gap Experience model Create memorable experiences within any digital ecosystem Technically deliver real seamless experiences

20. Our Evolution

21. SharePoint Specific Growth

22. Rocket Labs Our commitment to innovation through technology Dedicated pool of technologists Exclusive club : Committed to innovation It’s not rocket science after all.

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24. Why buildan Internet sites business? Strong market growth • Compelling vision, winning strategy • Same skills, new money

25. Capitalizing on SharePoint 2010 Get Trained • Build skills through the SharePoint 2010 Readiness Tool: • New! WCM Courses for Solution Design • New! UI Design Course for SharePoint Build YourPractice • Earn the Digital Marketing Competency • Use Practice Accelerator for SharePoint Grow Your Business • Use Internet Sites campaign sales and marketing resources • Learn about SharePoint Deployment Planning Services

26. Recommended Sessions at WPC Visit us at the IW Product Pavilion: Booth #155

27. Get A SharePoint 2010 Exam Voucher! Ask a Question About SharePoint 2010 Drop Your Business Card Get a voucher for a SharePoint 2010 Exam Technology Specialist Exam 70-573 Exam 70-667 Pro Exam 70-576 Exam 70-668 • First 10 Individuals to Ask a Question Get a Voucher for themselves or a nominee from their organization • Voucher will be sent by end of July 2010 by email with details and terms of use • Valid only for one of the SharePoint 2010 Exams from Microsoft Learning • Can be used at Prometric locations where SharePoint 2010 exams are offered

29. Thank You Jared Spataro, SharePoint Marketing jaredspa@microsoft.com

30. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.