1 / 45

AB 219 Entire Course NEW

Check this A tutorial guideline at<br>http://www.assignmentcloud.com/ab-219-kaplan-university<br>For more classes visit<br>http://www.assignmentcloud.com<br>

shyaminfo170
Download Presentation

AB 219 Entire Course NEW

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. KAPLAN AB 219 All AssignmentsNEW Check this A+ tutorial guidelineat http://www.assignmentcloud.com/ab-219-kaplan-university/ ab-219-all-assignments-new For more classes visit http://ww.assignmentcloud.com/ KAPLAN AB 219 All AssignmentsNEW Scroll Down to see All Assignment included in thistutorial AB 219 Unit 1 Assignment Marketing Philosophies AB 219 Unit 2 Assignment Movie Insights,Inc AB 219 Unit 3 Assignment Barclays Bank AB 219 Unit 4 Assignment U DriveTransport AB 219 Unit 5 Assignment Bon Vivant OrganicGourmet

  2. AB 219 Unit 6 Assignment Numi Organic TeaCompany AB 219 Unit 7 Assignment Goods and Servicemarketing AB 219 Unit 8 Assignment Developing and Managing New Products AB 219 Unit 9 Final Project Professional Selling and Sales Promotion

  3. KAPLAN AB 219 Quiz 1NEW Check this A+ tutorial guidelineat http://www.assignmentcloud.com/ab-219-kaplan-university/ ab-219-quiz-1-new For more classes visit http://ww.assignmentcloud.com/ KAPLAN AB 219 Quiz 1NEW Question : Indicate whether the statement presented is true or false. The Internet is an important resource for gathering competitive intelligence, but non-computer sources suchas company salespeople, industry experts, and Uniform Commercial Code filings can be equally valuable. Question : What is the philosophy that focuses on the internal capabilities of the firm rather than on the desires and needsof themarketplace? Question : Indicate whether the statement presented is true or false. The system most commonly used forgathering marketing information is called an informationprocessing system.

  4. Question : Which definition below describes secondary data? Question : What is the term that refers to a companywide business strategy designed to optimize profitability,revenue, and customer satisfaction by focusing on precise customer groups? Question : Indicate whether the statement presented is true or false. A strategy that focuses on keeping and improving relationships with current customers is calledrelationship marketing. Question : What is the term for the delegation of authority to employees to solve customers’ problems quickly- usually bythe first person the customer notifies regarding aproblem? Question 8. Question : Indicate whether the statement presented is true or false. Tim’s Telemarketing Service is using creative tactics to get prospective customers to buy a product they may or may not need. This is known as the relationship concept. 9. Question : Indicate whether the statement presented is true or false. A specially designed phone room used toconduct telephone interviewing is known as a central-location telephonefacility. 10. Question : Indicate whether the statement presented is true or false. A sample arranged in such a way that every element of the population has an equal chance of being selected as partof the sample is a non-probabilitysample.

  5. KAPLAN AB 219 Quiz 2NEW Check this A+ tutorial guidelineat http://www.assignmentcloud.com/ab-219-kaplan-university/ ab-219-quiz-2-new For more classes visit http://ww.assignmentcloud.com/ KAPLAN AB 219 Quiz 2NEW Question : Which of the following best represents a formidable brand reputation in relationship toSWOT? Question : What is the term for a marketing strategy that tries to increase market share among existingcustomers? Question : Which of the following represents an unconvincing brand reputation in relationship to SWOTAnalysis? Question : What is the term for a written document that serves as a guidebook of marketing activities for themarketing manager?

  6. 5. Question : Which of the following is an example of a market- oriented missionstatement? 6. Question : A vendor for Kaplan Motors received the following message from one of Kaplan's marketing managers: "Aswe move forward during the 21st century, Kaplan is committed to building profitable customer relationships bycreating environmentally better automobiles and getting them to market faster at lower costs." What type of statement isthe marketing manager referringto? 7. Question : Indicate whether the statement presented is true or false. Technology is always an example of anexternal opportunity. 8. Question : Which of the following best represents a weak economy in relationship toSWOT? 9. Question : What is the term for a business unit that generates more cash than it needs to maintain its marketshare? 10. Question : Which of the following does the SWOT acronym refer to in a firm’sanalysis?

  7. KAPLAN AB 219 Quiz 3NEW Check this A+ tutorial guidelineat http://www.assignmentcloud.com/ab-219-kaplan-university/ ab-219-quiz-3-new For more classes visit http://ww.assignmentcloud.com/ KAPLAN AB 219 Quiz 3NEW 1. Question : What is the development and marketing of products designed to minimize negative effects on thephysical environment or to improve theenvironment? 2. Question : Which of the following descriptions from the pyramid of corporate social reasonability best describesethical responsibilities?

  8. 3. Question : Indicate whether the statement presented is true or false. Top managers who behave ethically caninfluence others in an organization to behaveethically. 4. Question : Which of the following descriptions from the pyramid of corporate social reasonability best describesthe term philanthropic? 5. Question : Indicate whether the statement presented is true or false. A law that prohibits U.S. corporations from making illegal payments to public officials of foreign governments to obtain business rights or to enhance their business dealingsin those countries is the Foreign Corrupt Policies Act(FCPA). 6. Question : Indicate whether the statement presented is true or false. The rules people develop as a result of culturalvalues and norms are known asmorals. 7. Question : Indicate whether the statement presented is true orfalse. 8. Question : Which of the following descriptions from the pyramid of corporate social reasonability best describeslegal responsibilities?

  9. 9. Question : Indicate whether the statement presented is true or false. The foundation for the pyramid of corporatesocial responsibility is philanthropicresponsibility. 10. Question : Indicate whether the statement presented is true or false. Morals are rules people develop as a result ofcultural values andnorms.

  10. KAPLAN AB 219 Quiz 4NEW Check this A+ tutorial guidelineat http://www.assignmentcloud.com/ab-219-kaplan-university/ ab-219-quiz-4-new For more classes visit http://ww.assignmentcloud.com/ KAPLAN AB 219 Quiz 4NEW 1. Question : What is the practice of choosing goods and services that meet one’s diverse needs and interestsrather than conforming to a single, traditionallifestyle? 2. Question : Indicate whether the statement presented is true or false. Global marketing, which targets marketsthroughout the world, has become an imperative for businesstoday.

  11. 3. Question : Indicate whether the statement presented is true or false. Asian Americans have the lowest averagefamily income of all ethnicgroups? 4. Question : Indicate whether the statement presented is true or false. What are the three economic areas of greatestconcern to marketers pertaining toconsumers? 5. Question : Indicate whether the statement presented is true or false. Economic change is perhaps the most difficultexternal factor for marketing managers to forecast, influence,or integrate into marketingplans. 6. Question : What organization is charged with enforcing regulations against selling and distributingadulterated, misbranded, or hazardous food and drugproducts? 7. Question : Indicate whether the statement presented is true orfalse. 8. Question : Indicate whether the statement presented is true orfalse.

  12. 9. Question : What do U.S. managers need to develop in order to remain competitive? 10. Question : Indicate whether the statement presented is true or false. Mercosur was an agreement to dramatically lower trade barriers worldwide, and it created the WorldTrade Organization.

  13. KAPLAN AB 219 Quiz 5NEW Check this A+ tutorial guidelineat http://www.assignmentcloud.com/ab-219-kaplan-university/ ab-219-quiz-5-new For more classes visit http://ww.assignmentcloud.com/ KAPLAN AB 219 Quiz 5NEW 1. Question : What are the two basic types of external information sources used when a person seeks informationin the outsideenvironment? 2. Question : Indicate whether the statement presented is true or false. One thing marketing managers cannot do iscreate wants on the part of the consumer, which exist whensomeone has an unfulfilled need and has determined that a particular good or service will satisfyit?

  14. 3. Question : Indicate whether the statement presented is true or false. A modified rebuy is a situation vendors preferbecause the purchase is not looking for new information orother supporters. An order is placed and the product is provided as in previousorders. 4. Question : What is the result of an imbalance between actual and desiredstates? 5. Question : Indicate whether the statement presented is true or false. When buying products, consumers always follow the same five steps in the consumer decision making processand do not stop until a purchase has been made and evaluated, proceeding in the followingorder: 6. Question : What is the term for a measure of a Web site's effectiveness, calculated by multiplying the frequency of visits by the duration of a visit by the number of pages viewedduring each visit? 7. Question : Indicate whether the statement presented is true or false. Of all the factors that affect consumer decisionmaking, age exerts the broadest and deepestinfluence?

  15. 8. Question : Indicate whether the statement presented is true or false. The key characteristic distinguishing business products from consumer products are theirphysical characteristics, not their intendeduse. 9. Question : What is the word that describes the elimination of intermediaries such as wholesalers or distributors from a marketing channel? 10. Question : Indicate whether the statement presented is true or false. Consumers attempt to reduce dissonance in the postpurchase phase by justifying their purchasedecision.

  16. KAPLAN AB 219 Quiz 6NEW Check this A+ tutorial guidelineat http://www.assignmentcloud.com/ab-219-kaplan-university/ ab-219-quiz-6-new For more classes visit http://ww.assignmentcloud.com/ KAPLAN AB 219 Quiz 6NEW 1. Question : Indicate whether the statement presented is true or false. The process of dividing a market intomeaningful, relatively similar, and identifiable segments or groups iscalled market diversification. 2. Question : What is the term for a means of displaying of graphic, in tow or more dimensions, the location ofproducts, brands, or groups of products in customersminds?

  17. 3. Question : What is the targeting strategy called that views the market as one big market with no individuals segmentsand thus uses a single marketingmix? Question : Indicate whether the statement presented is true or false. Demographic segmentation refers to segmenting markets by region of a country or the world, marketsize, market density, orclimate. Question : What is the process called for dividing a market into meaningful relatively similar and indefinable segmentsfor groups? 6. Question : Indicate whether the statement presented is true or false. An undifferentiated targeting strategy is when a firm selects a market niche (one segment of a market) fortargeting its marketingefforts. 7. Question : Indicate whether the statement presented is true or false. Occupation is a popular demographic variablefor segmenting markets because occupation influences consumer’s wants and determines their buyingpower. 8. Question : Indicate whether the statement presented is true or false. Markets can be segmented using a single variable,such as age group, which is more precise, but it is typicallymore difficult and complex to use thanmultiple-variable

  18. segmentation. 9. Question : Indicate whether the statement presented is true or false. Age is a popular demographic variable forsegmenting markets because age influences consumer’s wantsand determines their buyingpower. 10. Question : Indicate whether the statement presented is true or false. Gender is a popular demographic variablefor segmenting markets because gender influences consumer’s wants and determines their buyingpower.

  19. KAPLAN AB 219 Quiz 7NEW Check this A+ tutorial guidelineat http://www.assignmentcloud.com/ab-219-kaplan-university/ ab-219-quiz-7-new For more classes visit http://ww.assignmentcloud.com/ KAPLAN AB 219 Quiz 7NEW 1. Question : What is the fourth stage of the product lifecycle? 2. Question : What is the first stage of the product lifecycle? 3. Question : Indicate whether the statement presented is true or false. An example of a PSA (public service advertisement)is

  20. the Smokey the Bear commercial that reminds everyone to be careful not to start forestfires. 4. Question : Indicate whether the statement presented is true or false. Developing strong loyalty by creatingsatisfied customer who will buy additional services from the firmand are unlikely to switch to a competitor is the idea behind relationshipmarketing. 5. Question : Indicate whether the statement presented is true or false. A service mark is the exclusive right to use a brand or part of a brand. Others are prohibited from using thebrand without permission. 6. Question : What type of brands are Fruit of the Loom and Kodak examplesof? 7. Question : An empty airplane seat produces no revenues for a day. What characteristic of service is this referringto? 8. Question : Indicate whether the statement presented is true orfalse.

  21. 9. Question : What is the third stage of the product lifecycle? 10. Question : What is the term for physical evidence of a service, including the physical facilities, tools, andequipment use to provide theservice?

  22. KAPLAN AB 219 Quiz 8NEW Check this A+ tutorial guidelineat http://www.assignmentcloud.com/ab-219-kaplan-university/ ab-219-quiz-8-new For more classes visit http://ww.assignmentcloud.com/ KAPLAN AB 219 Quiz 8NEW 1. Question : Indicate whether the statement presented is true or false. A member of a marketing channel that exercises authority and power over the activities of otherchannel members is a channelagent. 2. Question : Agents and brokers are intermediaries who do not take title to a product but facilitate its sale from producerto end use by representing retailers, wholesalers,or manufacturers.

  23. 3. Question : Indicate whether the statement presented is true or false. Agents and brokers are wholesalingintermediaries who do not take title to product but facilitate its sale from producer to end user by representing retailers, wholesalers,or manufacturers. 4. Question : Logistics is the term that refers to the physical distribution of goods from one location toanother. 5. Question : What enables companies to use another manufacturer’s already established channels? 6. Question : Indicate whether the statement presented is true or false. One of the most critical global supply chain issues for importers of any size is coping with legalities of trade inother countries. 7. Question : Reliability is the total time a carrier has possession of goods, including the time required for pickup and delivery, handling and movement between the point oforigin and thedesignation.

  24. 8. Question : Indicate whether the statement presented is true or false. According to the concept of generalization of labor, breaking down a complex task into smaller, simpler ones and allocation them to specialists will create greater efficiencyand lower average production costs. 9. Question : A distribution channel in which producers sell directly to consumers is called an expresschannel. 10. Question : What is the link that connects all the logistics functions of the supplychain?

  25. KAPLAN AB 219 Quiz Bank (8 Quizzes)NEW Check this A+ tutorial guidelineat http://www.assignmentcloud.com/ab-219-kaplan-university/ ab-219-quiz-bank-new For more classes visit http://ww.assignmentcloud.com/ KAPLAN AB 219 Quiz Bank (8 Quizzes)NEW AB 219 Quiz1 AB 219 Quiz2 AB 219 Quiz3 AB 219 Quiz4 AB 219 Quiz5 AB 219 Quiz6 AB 219 Quiz7 AB 219 Quiz8

  26. KAPLAN AB 219 Unit 1 Assignment Marketing Philosophies NEW Check this A+ tutorial guidelineat http://www.assignmentcloud.com/ab-219-kaplan-university/ ab-219-unit-1-assignment-marketing-philosophies-new For more classes visit http://ww.assignmentcloud.com/ KAPLAN AB 219 Unit 1 Assignment Marketing Philosophies NEW

  27. KAPLAN AB 219 Unit 2 Assignment Movie Insights, IncNEW Check this A+ tutorial guidelineat http://www.assignmentcloud.com/ab-219-kaplan-university/ ab-219-unit-2-assignment-movie-insights-inc-new For more classes visit http://ww.assignmentcloud.com/ KAPLAN AB 219 Unit 2 Assignment Movie Insights, IncNEW Scenario: You are a new marketing associate working for a growing Hollywood movie production company named Movie Insights, Inc. Your marketing manager is working on a quarterly update to the marketing plan for the company. The marketing manager assigns you the task of researching the success of the Disney Company under the direction of Chief Executive Officer (CEO) Bob Iger during the years2006–2012. You have 7 days to conduct your research and report yourfindings. Directions for completing thisassignment:

  28. Before beginning this Assignment, make sure to review the Learning Activities pertaining to the target market and marketing mix which you will help you to be more successful in completing this Assignment. Write a 2-page, business memo answering the following questions. For assistance with your Assignment, please use your textbook and library research resources. The directions for you to execute this task are as follows: Read “Disney®: The Happiest Place on Earth” case study: Clickhere Learn how to write a Business Memo by downloading the PDF below. Use APA style referencing to avoid plagiarism. Include in-text citations and a References page. Use a minimum of 2References resources, including yourtextbook. Select a Disney franchise mentioned in the casestudy. In your business memo, summarize the following marketing strategy components of your selected Disney franchise byaddressing the followingitems:

  29. KAPLAN AB 219 Unit 3 Assignment Barclays BankNEW Check this A+ tutorial guidelineat http://www.assignmentcloud.com/ab-219-kaplan-university/ ab-219-unit-3-assignment-barclays-bank-new For more classes visit http://ww.assignmentcloud.com/ KAPLAN AB 219 Unit 3 Assignment Barclays BankNEW In this Assignment you will read the Cengage® Case Study: “Barclays Bank: Banking on Ethics” and then respond to the checklist items in a critical essay based on the scenario below. Assignment Scenario: As a new marketing associate with Barclays Bank, you are tasked with writing a critical essay summarizing what transpired during the investigation conducted by the United States Department of Justice into the abuse of the London Interbank Offered Rate (LIBOR) interest rate regulated by the British Banker’s Administration. This essay,if

  30. chosen by your new employer, will be the report presented to the Board of Directors. Write a 2–3 page, (not including a title and references page), double- spaced, critical essay responding to the checklist items. For assistance with your Assignment, please use your textbook and library research resources. The instructions for you to execute this task are asfollows: Directions for completing thisAssignment: Read the “Barclays Bank: Banking on Ethics” casestudy. Learn how to write a critical essay: ClickHere Use APA format and citation style, provide a title page and references, and do not forget to use in-text citations with their accompanying references so as to avoidplagiarism. • In your critical essay that includes your thesis, arguments, support, and conclusion, respond to thefollowing: • Checklist: • Describe the level of ethical development the executives at Barclays demonstrated when manipulating the LIBOR interestrates. • Did Barclays Bank neglect social responsibility? What could they have done to be more sociallyresponsible?

  31. What actions regarding Corporate Social Responsibility (CSR) could Barclays have engaged in after the scandal broke to set thingsright • and ensure that such an event would not happenagain? • Describe what level of morality would have been demonstrated if executives at Barclays asked themselves, “Even though manipulating the LIBOR will increase company profits, is it the right thing to doin • the long run?” • Explain the importance of ethics and social responsibility in marketing as a result of your case studyanalysis.

  32. KAPLAN AB 219 Unit 4 Assignment U Drive TransportNEW Check this A+ tutorial guidelineat http://www.assignmentcloud.com/ab-219-kaplan-university/ ab-219-unit-4-assignment-u-drive-transport-new For more classes visit http://ww.assignmentcloud.com/ KAPLAN AB 219 Unit 4 Assignment U Drive TransportNEW Instructions: Examining the external environment for opportunities and threats to a company, brand, and product is an essential step in the development of a marketing strategy. As a new marketing associate with U Drive Transport, you are tasked with examining the global marketplace for expansion opportunities andthreats. Step 1. Use the template starting on page 2 to execute thistask. Step 2. To begin the process, choose one region of the world by visiting:http://www.state.gov/countries

  33. Step 3. Choose one (1) country within your chosen region of the world. Locate one (1) major city center within your chosen country and examine the external marketing environment for opportunities andthreats. Step 4. Using Chapters 4 and 5 in the textbook to inform your understanding of the 6 factors of the external environment in the global marketplace, examine the opportunities and threats to the company, brand, and product of U Drive Transport in your chosen major city center. Be sure to use the marketing language found within Chapters 4 and 5 of your textbook to explain your findings. Step 5. Based on the findings of your external environmental analysis, write a 500 word business memo to the owners of U Drive Transport discussing why the company should or should not consider expanding into the country you chose to examine. Be sure to use Chapter 5 of the textbook to inform your understanding of global marketing. Apply the marketing language in your writing. You must examine the external marketing environment before writing the businessmemo.

  34. KAPLAN AB 219 Unit 5 Assignment Bon Vivant Organic Gourmet NEW Check this A+ tutorial guidelineat http://www.assignmentcloud.com/ab-219-kaplan-university/ ab-219-unit-5-assignment-bon-vivant-organic-gourmet-new For more classes visit http://ww.assignmentcloud.com/ KAPLAN AB 219 Unit 5 Assignment Bon Vivant Organic Gourmet NEW In this Assignment, you will create an audiovisual presentation to verbally market a product to another business rather than to consumers. According to Lamb et al. (2014), business marketing differs from marketing to consumers only in terms of the use of the products or services ─ leaving out the consumer. Business marketing entails marketing to persons and businesses who will then offer it to consumers. These products can include parts of goods or those that are used to manufacture other products, or services used by

  35. organizations to operate more efficiently or that are later resold. To demonstrate your comprehension of Business Marketing, read the following scenario and follow the directions to complete this Assignment. Scenario: You have just been hired as a new Business-to-Business (B2B) marketing associate with ZMX Global, inc., a national distributor of food, beverage, and supplies to hospitality oriented businesses. As part of your marketing training, you have been tasked with finding new marketing opportunities (Retailers, wholesalers, Internet, institutions, etc.) for the distribution of a new product called “Bon Vivant Organic Gourmet,” a high quality organic frozen foodproduct. Read the BonVivant Business and Product Profile: ClickHere. Your job as a B2B marketing associate is to build relationships with reputable organizations that will successfully represent ZMX Global, Inc. and the Bon Vivant Organic Gourmet brand and product with integrity. Directions: Using what you learn from reading Chapter 7 to inform your work on this Assignment, build a 5- slide audio visual presentation using Microsoft PowerPoint with audio covering the characteristics that make Bon Vivant Organic Gourmet a businessproduct.

  36. KAPLAN AB 219 Unit 6 Assignment Numi Organic Tea Company NEW Check this A+ tutorial guidelineat http://www.assignmentcloud.com/ab-219-kaplan-university/ ab-219-unit-6-assignment-numi-organic-tea-company-new For more classes visit http://ww.assignmentcloud.com/ KAPLAN AB 219 Unit 6 Assignment Numi Organic Tea Company NEW In this Assignment, you will discuss antecedents of target marketing as they relate to the video case study on Numi Organic Tea. The video case study on Numi Organic Tea describes how the company’ssampling program helps position the Numi Organic Tea brand with its target markets. The brand’s premium position ties naturally into the customer outlined in the film, but Numi is also interested in expanding outside of the major tea drinker into more casual tea drinkers.

  37. Short Essay: Write a 250 (or more) word discussion using research from your textbook to help substantiate your understanding of segmentation, target marketing, and positioning. Apply APA style referencing in your writing. What is Numi's principle marketing plan? In what way does Numi's marketing team use what they know about their target demographic to implement their marketingplan? Defend Your Answer Challenge: Highlight your multiple choice answer in yellow. Write a 100 (or more) word discussion in defense of your answer to the multiple choice and true/false questions using research from your textbook to help substantiate your understanding of segmentation, target marketing, and positioning. Apply APA style referencing in yourwriting.

  38. KAPLAN AB AB 219 Unit 7 Assignment Goods and Service marketing NEW Check this A+ tutorial guidelineat http://www.assignmentcloud.com/ab-219-kaplan-university/ ab-219-unit-7-assignment-goods-and-service-marketing-new For more classes visit http://ww.assignmentcloud.com/ KAPLAN AB AB 219 Unit 7 Assignment Goods and Service marketing NEW https://www.youtube.com/watch?v=0116mkt7-Mo Double click on video to watch. It may ask you if you recognizethis content, allow it to play. It is safe toopen. (YouTube,2001) Checklist: In 250 words or more, answer the followingquestions: 1. Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you foundwas featured in the plot of thestory

  39. . Discuss the type of consumer product (convenience, shopping, and specialty, unsought) you identified in the plot of the story.Explain youranswer. Discuss how the television show or movie increases or decreases the brand equity of theproduct. Describe the brand strategy of the product you identified within the plot of thestory.

  40. KAPLAN AB 219 Unit 8 Assignment Developing and Managing New Products NEW Check this A+ tutorial guidelineat http://www.assignmentcloud.com/ab-219-kaplan-university/ ab-219-unit-8-assignment-developing-and-managing-new- products-new For more classes visit http://ww.assignmentcloud.com/ KAPLAN AB 219 Unit 8 Assignment Developing and Managing New Products NEW Directions for completing thisAssignment: Watch the video on Developing and Managing products: ©GaGa’s Inc. Using research from Chapter 11 in your textbook, answer the questions on ©GaGa’sInc. in the template providedbelow. Part 1:

  41. Short Essay: Write a minimum 200 word discussion in response to each of your 3 essay questions using research from your textbook to help substantiate your understanding of products and the new product development process. Apply APA style referencing in your writing. With regard to consumer appeal, compare and contrast the GaGa's brand with the Sherbetter name of the product. Why did Jim King and his wife choose the GaGa's brand over the use of Sherbetter as the brand of theproduct? Type the following phrase into your website browser: "Gaga Gourmet Frozen Dessert and Ice Cream." On the results page, identify retailer websites and social media websites that feature the Gaga's brand and productofferings. Explore these resources and identify a single Gaga Gourmet product offering. Discuss the following topics related to your chosen Gaga Gourmet productoffering: Product Features Product Benefits ProductPackaging Product Labeling Trademark Part 2:

  42. Defend Your AnswerChallenge: Step 1: Highlight your multiple choice answer inyellow. Step 2: Write a 100 (or more) word discussion in defense of each of your answers to the multiple choice and true/false questions using research from your textbook to help substantiate your understanding of products and the new product development process. Apply APA style referencing in your writing.

  43. KAPLAN AB 219 Unit 9 Final Project Professional Selling and Sales PromotionNEW Check this A+ tutorial guidelineat http://www.assignmentcloud.com/ab-219-kaplan-university/ ab-219-unit-9-final-project-professional-selling-and-sales- promotion-new For more classes visit http://ww.assignmentcloud.com/ KAPLAN AB 219 Unit 9 Final Project Professional Selling and Sales PromotionNEW You will prepare an audiovisual sales presentation that is supported by creative sales promotions as you assume the role of the new marketing associate for U Drive Transport. Scenario The car sharing business has grown in popularity throughout the world in densely populated major city centers. Over the past few years, U Drive Transport company has dominated the United States marketplace as a premier car sharing business. You haverecently

  44. accepted a job with U Drive Transport as a marketing associate to help the company expand into the global marketing environment. To familiarize yourself with the car sharing business, visit the websites of competitors of U Drive Transport: • Research “car sharing” on the Internet and research 2 competitors in thisindustry. • As the new marketing associate for U Drive Transport, you have been tasked with preparing a prerecorded presentation to train new account managers and sales representatives on the features and benefits of the U Drive Transport product offering. Additionally, you must provide training on the seven steps (slides #4–10) of the personal selling process located in your text (Chapter 17) and in the stepsbelow. • Directions for Executing thisAssignment: • Watch the Video on U Drive Transport: ClickHere • Register for a FREE Brainshark® account (© 2014 Brainshark):Click Here • Visit the Brainshark website and familiarize yourself with the free presentation tool that you will use to record the sales training:Click • here for the home page and access theirtutorials. • Review the following document: Explaining aProcess

  45. Prepare a 10 slide sales training presentation using Microsoft PowerPoint

More Related