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Public Relations & Communications

Public Relations & Communications. July 2014. Public Relations: Why is it important to you, your team or program?. Builds public understanding and trust Helps you tell your story Engages your audience – administrators, parents, fellow teachers, potential funders, etc.

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Public Relations & Communications

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  1. Public Relations & Communications July 2014

  2. Public Relations: Why is it important to you, your team or program? • Builds public understanding and trust • Helps you tell your story • Engages your audience – administrators, parents, fellow teachers, potential funders, etc. • Helps reporters find information they need to write stories about the good you are doing • Low-cost; requires time and planning • Bottom Line – Get the word out about you, your team(s), your organization to gain a strong community of supporters and influencers.

  3. Communication Vehicles • Public Relations • Traditionally via broadcast, radio, print, and online media outlets • Social Media • Online communities and networks, such as Facebook, Twitter, Flickr and YouTube, where individuals share, co-create and discuss user content

  4. Public Relations Resources • Press releases • Grow event registration • Pre-event/Post-event awareness • Media Alerts • Intended for broadcast media • Who, what, when, where, why • Include interview / Photo Opportunities • Build your brand, visibility, and reach • Great fundraising vehicle too!

  5. Tools in Your Toolbox! • REC Foundation Annual Report • 2013 VRC World Championship re-cap video • Media Alert Templates • Press Release Templates • More to come…

  6. Social Media Resources • Twitter • Share short news items, photos, videos, etc. • 140 characters or less • Use Hashtags #VEXbot, #VEXWorlds, #robotics, #omgrobots • @REC_Foundation & @VEXRobotics • Facebook • Share lengthier news items, engage your followers • www.facebook.com/RECFoundation • www.facebook.com/VEXRobotics • YouTube • Create a community to share video clips • www.youtube.com/vexroboticstv • http://www.youtube.com/recfoundation • Flickr • Post / Download hi-res images of your teams, their robots, share the resource with media • http://www.flickr.com/photos/vexrobotics

  7. Next steps… • Locate the PR resources on the REC Foundation website and download them for future use • Follow us on Twitter • “Like” our Facebook page • Engage your teams, schools, museums, partners, etc. • Share news items you secure with your regional manager

  8. Questions? Thank you!

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