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PR Tips for IOH Liaisons

PR Tips for IOH Liaisons. Pam Anton Manager of Public Relations ADHA June 27, 2004. Public Relations Defined. Public Relations: The methods and activities employed to establish and promote a favorable relationship with the public. Who is Your Public?. ADHA Members

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PR Tips for IOH Liaisons

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  1. PR Tips for IOH Liaisons Pam Anton Manager of Public Relations ADHA June 27, 2004

  2. PublicRelationsDefined • Public Relations: The methods and activities employed to establish and promote a favorable relationship with the public.

  3. Who is Your Public? • ADHA Members • Dental Hygienist Non-Members • Industry Peers • General Public

  4. PR Can Help You… • Increase awareness about IOH and dental hygiene to create interest in donating • Publicize local fundraising events, such as wine & cheese events and bowl-a-thons • Publicize local recipients of scholarships, grants, fellowships

  5. Tools of the Trade • Calendar Announcements • Pitch Letters • Press Releases • News Alerts • PSAs • Photo Alerts • Feature Photos

  6. Pick & Choose the Best Tools Examples: • Use calendar announcements for fundraising events (remember to distribute several weeks ahead of event date) • Use press releases for IOH program recipient announcements • Distribute a feature photo from an event plus detailed caption to secure follow-up news coverage

  7. Template Materials • To make it easier for you, templates of PR materials are available in the Liaison Resources section of the IOH Web site under Fundraising Resources • See attached examples of a calendar announcement template and a press release template

  8. Media Relations Tips • Learn the best contact person • Research what they cover • Build a relationship • Respect deadlines • Manage your expectations • Develop a “thick skin” • Remember: their audience is the consumer

  9. PR Resources • ADHA PR staff: Pam Anton 800/243-ADHA, ext. 243 media@adha.net • To find local newspaper info: www.newslink.org

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