FHDW Carroll-Scott – BEII – Weber / Truch / Horenkamp / Beckmann/ Lehmann

1. FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp/ Beckmann/ Lehmann

2. | Agenda • History • Products • Position on the market • Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp/ Beckmann/ Lehmann

3. History • 1949 -18- August The foundation • adidas is registered as a company, named after its founder: 'Adi' from Adolf and 'Das' from Dassler • 1954 The 'Miracle of Bern‚ • They are wearing adidas soccer boots which for the first time feature removable studs • 1974 The "adidas" team wins Agenda • History Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp/ Beckmann/ Lehmann

4. The foundation • 1978 The transition • After Adi Dassler'sdeath, Adi'swife Käthe, hisson Horst, andhisdaughterscarry on thebusiness. • 1995 adidas goespublic • Flotation ofthecompany on the Frankfurt and Paris Stock Exchange • 1996 A splendidyear • 6,000 Olympicathletes • 220 medals • including 70 gold. • Apparelsalesincrease 50%. Agenda • History Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp/ Beckmann/ Lehmann

5. The foundation • 1997 adidas-Salomon AG • adidas AG acquires the Salomon Group • 2,5 Milliarden Euro • brands • Salomon/ TaylorMade/ Mavic and Bonfire • 2005 Sale of Salomon • 485 Mio. Euro • 2006 adidas acquires Reebok • 3,1 Mrd. Euro Agenda • History Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp/ Beckmann/ Lehmann

6. clear mission : • “to be the leading sports brand in the world”. • two distinct market segments: • Sport Performance and Sport Style • Sport Performance: • supports athletes in all sports • four key categories: running, football, basketball and training. • Sport Style: • leading supplier of authentic sports lifestyle products with its originals line Agenda History • Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp/ Beckmann/ Lehmann

7. five global priorities: running, football, basketball, training and Originals. generates over 80 % of the growth until 2010 • well-defined and segmented distribution approach and a premium-price strategy • positions itself as a top brand in all markets. Agenda History • Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp/ Beckmann/ Lehmann

8. a consumer-driven brand • a balanced sales split between sport and lifestyle • “Women’s and running “ = two global category priorities • an American-inspired  creates and markets sports and lifestyle products (global) Agenda History • Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp/ Beckmann/ Lehmann

9. It combines two of golf’s strongest brands: • 1) TaylorMade (focused on clubs and balls) • 2) adidas Golf (focused on footwear and apparel). •  mission: to be the leading performance golf company (sales and profitability) Agenda History • Products Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp/ Beckmann/ Lehmann

10. Corporate Structure Agenda History Products • Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp/ Beckmann/ Lehmann

11. Informations and factse Structure Financials Turnover : €804 million Operating profit: €65 million Employees: 1,393 million Agenda History Financials Turnover : €7,11 billion Operating profit: €920 million Employees: 18,678 million Financials Turnover : €2,33 billion Operating profit: €109 million Employees: 6,751 million Products • Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp/ Beckmann/ Lehmann

12. Description ofthe different brands Sport- andlifestyleproducts Clear focus lies on Running, Football, Basketball and other global performance categories Sport- andlifestyleproducts Reebok is the world’s largest manufacturer of hockey equipment Reebok partnerships with many of the top professional sports leagues in the world TaylorMade offers a full range of golf hardware and accessories. It is a leader in the industry and the number one Supplier of metalwoods Agenda History Products • Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp/ Beckmann/ Lehmann

13. Adidas AG chart-development from 1998 till 2008 Agenda History Products • Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp/ Beckmann/ Lehmann

14. Agenda Worldwide presence History Products Productions locations: - Europe, North Africa, Turkey 27 % Asia 51 % America 22 % • Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp/ Beckmann/ Lehmann

15. Sporting goods manufacturers Agenda • Adidas is after Nike the biggest Sporting goods manufactures • Nike turnover from about 12 billion EUR • Pumas turnover is about 2 billion EUR History Products • Position Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp/ Beckmann/ Lehmann

16. World Championship • since 1956 partner of the International Football Federation • official match ball is produced by adidas • right of preemption concerning advertising spaces and television advertising • 250 millions licensing costs Agenda History Products Position • Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp/ Beckmann/ Lehmann

17. Football Clubs: • they sponsor many football clubs all over the world • e.g. : • Schalke 04 • Hamburger SV • Real Madrid • FC Chelsea • FC Liverpool • all teams of the Major Soccer League and many nacional teams   Agenda History Products Position • Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp/ Beckmann/ Lehmann

18. other sports: • main sponsor of all important tennis tournaments e.g.: • Wimbledon • Australian Open • French Open • partner of the NBA ( National Basketball Association ) and many golf tournaments ( US Open, PGA Championship ) Agenda History Products Position • Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp/ Beckmann/ Lehmann

19. Product Endorsement: • they use many famous sportsmen to underline their activties • e.g. : • Michael Ballack • Oliver Kahn • David Beckham • Ana Ivanovic • Mario Ancic • Kevin Garnett Agenda History Products Position • Sponsoring FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp/ Beckmann/ Lehmann

20. Thank you very much! FHDW Carroll-Scott– BEII – Weber / Truch / Horenkamp/ Beckmann/ Lehmann