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Disruptive Technologies

Disruptive Technologies. D. Sudharshan. Source: Bower and Christensen, “ Disruptive Technologies: Catching the wave,” HBR Jan-Feb 1995. Source: Bower and Christensen, “ Disruptive Technologies: Catching the wave,” HBR Jan-Feb 1995. Multiple Generations.

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Disruptive Technologies

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  1. Disruptive Technologies D. Sudharshan

  2. Source: Bower and Christensen, “ Disruptive Technologies: Catching the wave,” HBR Jan-Feb 1995.

  3. Source: Bower and Christensen, “ Disruptive Technologies: Catching the wave,” HBR Jan-Feb 1995.

  4. Multiple Generations • Existence of Rhythm for IBM Mainframe Systems Systems in use per year Year Source: Vijay Mahajan and Eitan Muller in Technological Forecasting and Social Change 51, 109-132 (1996)

  5. Technology x Segments x Needs based market/business definition Technology Needs Disruptive technology scanning domain Segments

  6. Framework for market emergence

  7. Successful strategies • Embed projects to develop and commercialize disruptive technologies within an organization whose customers need them. • Place projects to develop disruptive technologies in organizations small enough to get excited about small opportunities and small wins. • Markets coalesce through an iterative process of trial, learning and trial. • Find new markets that value the attributes of the disruptive products and not search for a technological breakthrough so that the disruptive product can compete as a sustaining technology in mainstream markets.

  8. The cosmos

  9. A view of the Milky Way from the southern hemisphere - towards the centre of our galaxy (AAO)

  10. The solar system

  11. The earth

  12. Closer view of the earth

  13. Earth views http://earth.jsc.nasa.gov/mm.html

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