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New type of location API

New type of location API. Location Based Services today are smart phone-driven . Lets review the LBS situation: Only 18% of phones are smart phones in US Growing at 1% per quarter Not all smart phones are GPS Downloadable application required to get location For iPhone , app must be in use.

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New type of location API

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  1. New type of location API

  2. Location Based Services today are smart phone-driven

  3. Lets review the LBS situation: • Only 18% of phones are smart phones in US • Growing at 1% per quarter • Not all smart phones are GPS • Downloadable application required to get location • For iPhone, app must be in use

  4. More info to ponder: • 55% of SMSs ask “where are you?” – 65B in ’10 • Thanks to e911, every mobile phone is locatable • Every CDMA handset has had GPS for better part of the decade – 130M phones!

  5. Every phone is locatable + Location is the most powerful mobile developer tool Then why hasn’t this combination been consummated?

  6. Introduce two new concepts in location 1. Ubiquity : locate of 150+M phones on one API + + 2. Cloud-based : Location accessed remotely. No downloadable app required.

  7. Locationubiquity + Cloud-based =

  8. Who does ubiquitous cloud-based matter for? • Network effect applications : social, enterprise • Marketers and advertisers who need mass • SMS, mobile web, web, voice

  9. Developer Contest http://developer.veriplace.com/contest/ • First prize: • $5,000 cash + $2,500 in locates – Best Professional Mode • $5,000 cash – Best Freedom Mode • Second prize: • Apple iPad to “best of” category winners

  10. Come see us: • Booth: #5 • Register for Developer Accounts • Locate your own phone • Our CTO, Scott talking about API @ 2:35 Ballroom V

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