1 / 6

Tips for Writing Effective PPC Ad Copy

Ad copy can be the difference between a successful PPC campaign and wasted PPC budget. Learn how to optimise your ad copy to drive maximum clicks on your PPC ads.

sigmainfotechsydney
Download Presentation

Tips for Writing Effective PPC Ad Copy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Tips for Writing Effective PPC Ad Copy

  2. Tips for Writing Effective PPC Ad Copy There are numerous tactics and strategies out there to make your PPC ads stand out but most of them focus on targeting the right demographic, bidding on the right keywords and exploiting ad extensions. Targeting the Right Audience Call to Action Exploiting and Extension Bidding on Right Keywords Make sure you reach the right audience Consider call to action in your PPC ad copy Ad Extension play a huge part in appearance and success of your ads Always bidding on right keywords for generates more leads

  3. The Anatomy Of A PPC Ad 1 Description Display URL Final URL Heading 1 & Heading 2 2 Heading is the clickable part of your advert and most likely focus on your ad. Bulkiest part of text ads , allow you to promote services in 80 Characters. Display URL is your website URL , provides the user an idea ,where they will land. The URL has no character limit and neither visible to user. 4 3

  4. Effective Ways to Make Your Ad Copy Stand Out Includes Statics and Numbers Add a Call-to-action Keep the Copy Concise Focus and User’s End Goad Exploit the Headlines Tell them what you want them to do once they land on your websites. Includes important figures in your ads will help to user. Write something that engages the viewer and encourage them to click your ad. When writing your ad copy , think about your target audience You don’t get enough space to state your long story PPC ads.

  5. TheTakeaway • You might not be able to equip your PPC ads with all the bells and whistles but getting smart and creative with your ad copy is something you can always achieve. • Furthermore, it is recommended to seek the assistance of a professional firm that specialises in pay per click in Sydney. Working with an expert will allow you to build a more efficacious content strategy for PPC ads and ensure profitable results on your PPC campaign.

  6. ContactUS Address : Suite 610/12 Century Circuit, Baulkham Hills, NSW 2153 Phone : 1300 78 20 23 Fax : 1300 79 44 02 Email : sales@sigmainfotech.com.au Website : http://www.sigmainfotech.net.au/

More Related