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As marketers today, we’re fortunate to have a huge number of free and low-cost tools to give us insight about our customers, competitors and market. They also help us compete by delivering automated relevant, real-time communications integrated across desktop and mobile and digital plus traditional marketing channels.
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Best Digital Marketing Tools SignOn 109 , Greenfields , Gottigere Bennerghetta Road Bengaluru-560089 India Email : contact@signon.ai Phone : +91 9148006751 www.signon.ai
Animoto Ubersuggest LeadPages Peek Google Analytics Keyword Planner pCloud Zapier www.signon.ai
Digital Marketing Tools Ubersuggest Google Analytics 01 Keyword Planner Animoto pCloud 07 Peek LeadPages Zapier www.signon.ai
GOOGLE ANALYTICS • Google Analytics is one of the most popular analytics tools in the world which every digital marketer should know about. • The online platform provides you with access to different reports that contain information about your users, where they come from, which marketing channels on your website are more effective in terms of leads, conversions, downloads and sales, among others. • Data visualization tools including a dashboard, scorecards and motion charts, which display changes in data over time. • Segmentation for analysis of subsets, such as conversions. • Custom reports. • Email-based sharing and communication. • Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer. www.signon.ai
KEYWORD PLANNER • Graphic Visualizations You now have graphic visualizations as well as estimates for geographics that break up locations with volumes or time views, whichever you prefer. • Location Breakdowns for Targeted Location. • Device Segmentation and Bid Adjustments. • Flexible Time Periods. • Breakdowns by Device and Targeted Locations. • View Mobile Trends Across All Devices. • A Period of Time Comparison. • Specify a Time Period for Keyword Suggestions. www.signon.ai
PEEK • ‘Peek’ is a free tool from User Testing that lets you see and hear a five-minute video of a real person using your site or app. This becomes really important to understand what has been your user experience and the tool can give you lots of insights. To say it in simpler words, Peek is a tool that takes your user research to the next level. • Peek as the UserTesting Research Platform was born out of the belief to make web a better place with the websites built with the input of users. The test is really a simple procedure that works as the best way to spark your interest in this platform is to let you see the magic of usability testing in action. • Video and audio of your site or app being used • Test on computers, phones, and tablets • 60 minute maximum video length • Unlimited video storage • Screeners and demographic filters • Moderated usability testing • Competitive benchmarking www.signon.ai
LEADPAGES • ‘Leadpages is a well-reputed and relatively young software service that lets you build landing pages that can boost your conversion rate to a great extent. All you require for a good business website is available at Leadpages, and all it takes to discover its power is a quick look on its amazing features. • Leadpages has made a large number of customers over the span of three years. It has more than 40000 customers as we speak and it has already created more than a million pages for its customers. Since there is versatility in products, big and small businesses have turned up at Leadpages for templates and optimization services. • Some great integrations and templates will accompany your experience with Leadpages. It helps in multichannel linking so that your product reaches out further with more affection. This being said, Leadpages is a service worth trying. • Customization options are numerous giving you control over your landing page design. Be it mobile pages or large screen interfaces, you can design the way you like through simple drag and drop operations. Add widgets, texts, images etc. to make your content more appealing. • Leadpages has simple interfaces designed to facilitate common users. You don’t have to be a tech expert to use this software. The pages designed are guaranteed SEO friendly so that you stay high in search engine results. • Having so much on your website at once can wear down the speed, but that’s not the case with Leadpages. Smart and efficient coding allows gives you super fast hosting and browsing experience. Several smaller apps such as Countdown timers, Popup notifications, WordPressplugins etc. make your online content more engaging and interactive. www.signon.ai
UBERSUGGEST Domain Overview Imagine being able to reverse engineer your competitors’ SEO, content marketing, and social media marketing strategy. Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge. Top SEO Pages Are you tired of writing content that no one reads or even shares on the social web? With the top SEO pages report, you can discover which of your competitor’s pages are ranking for popular organic keyword phrases and which ones are loved by sites like Facebook.You no longer will waste time writing content that people don’t want to read. Keyword Suggestions Need more keyword ideas? From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword tool. You’ll also see volume, the competition, and even seasonal trends for each keyword.And to make things a bit easier we generate a list of keywords for you based on what is working for your competitors and based on what people are typing into Google. Content Ideas Do you want to find out the content pieces that are getting the most social shares and backlinks in your niche? Backlink data Backlinks are one of the most critical parts to Google’s algorithm.This is all you need to come up with an action plan for improving your link profile and understand which links will have the most impact on your rankings. www.signon.ai
ANIMOTO Animoto is an intuitive, web-based video slideshow solution. The reputed tool provides great video creation capabilities to enable users to explore their creativity. The application empowers the creation of personal and marketing slideshows that evoke emotions. It’s a reliable program for a photographer, video marketer, business professional, teachers, and student. Animoto underwent numerous fixes and upgrades through the years. This has resulted in a user-friendly slideshow video solution which has breathed new life to online and offline content. The program provides tools that enable individuals to create attention-grabbing videos for all occasions. A great aspect that sets Animoto apart from other software is its ease of use. All you need is not a vast knowledge of technology, but an idea of the message you want the slideshow or video to convey. The program provides simple and accurate ways of video creation. Once you log in to the application, you will be required to create a new project by selecting between marketing and slideshow. Then, select your ideal template, upload media (video and photos), and press the “Produce” button to finish your project. With Animoto, you can instantly create videos on any device including: Android, iPhone, tablets, and desktop devices. Also, the software provides an array of templates to choose from; and multiple customization options for generating stunning videos. There is also a great selection of visually stunning styles and commercially licensed tracks to choose from. Besides, Animoto allows you to upload your own images, video clips, and music. This way, it becomes easy to create slideshow masterpiece to showcase your memories, presentation, or brand your business. High-quality video (HD 1080p) Over 3000 commercially licensed music track Multiple memories styles Landscape plus square marketing videos Font library Pre-built marketing storyboards Color customization Download video Share on social media www.signon.ai
pCloud #1 Resize photos directly from pCloud Ever had to resize a photo on the go? You can easily resize images without using software with my.pCloud. #2 Compress videos and download them easily If you’re looking for a video size conversion tool without downloading software, pCloud can do the job just right. Similar to resizing photos, you can compress videos from my.pCloud. #3 Take screenshots and upload them automatically to pCloud You already know that with pCloud Drive, you can save and share screenshots without effort. However, did you know that you could do that from my.pCloud as well? This is one hidden egg of pCloud that I personally love and use a lot. The only thing you have to do is to take your screenshot and paste it to my.pCloud. You’ll get a preview before you save, which is super convenient. #4 Easily create archives, directly in the cloud Here’s another curious thing you can do in pCloud – create archives. For those, who believe that organization comes when you create 10 .zip files, you can easily create them in the cloud. #5 Automatically lock your Crypto Folder every time you log off Moving on to pCloud Drive enthusiasts, here’s a trick that can ensure you never accidentally leave your Crypto Folder unlocked. There’s a handy option in pCloud Drive, which will lock pCloud Crypto every time you log off your laptop. #6 Customize your Automatic Upload One of the perks of having the pCloud mobile app on your phone is Automatic Upload. The feature allows you to automatically save all the photos and videos from your Camera Roll to pCloud. That way, no memory would be lost in case something happens with your phone. Here’s an interesting fact: you can customize what exactly you want to back up. #7 Automatically free up space from your phone Here’s something you didn’t know about the pCloud mobile app. It has this nifty feature that helps you free up space from your iPhone or Android phone. It basically shows you how many files from your Camera Roll you have already in the cloud and you can already delete from your Camera Roll. www.signon.ai
ZAPIER Zapier is an online platform that aims to connect various apps together to automate workflows easily in the business or even for personal productivity. With its powerful technology, Zapier moves information between user web apps automatically, so users can focus on the more important work at hand. The ultimate aim is to empower businesses everywhere to create processes and systems that let computers do what they are best at doing and let humans do what they are best at doing. Zapier automates whatever tasks users do with their web applications through the building of what are known as Zaps. Zaps are blueprints for a task that you want to do over and over without having to open the apps separately. Zaps take care of opening the apps for you automatically and to the job you wish to do. With Zapier, you get as much granularity as you need. You can pick what fields from the trigger service should go to the action service and you can use static text and custom fields too. Zapier also offers a lean but capable dashboard that lets you manage your apps and zaps easily. There is no need to wait anymore for app developers to build integrations. There is no need to avail the services of more expensive freelance programmers or unreliable interns. And because of the technology the service is built on, lengthy deployment times are also a thing of the past now. There is also an extensive task history available that lets you see all the activity from your zaps from those that ran successfully to those that didn’t. There is an option to manually or automatically replay tasks depending on your preferences. On top of that, you will obtain a variety of premade and seamless integrations to help you implement and start using Zapier without the need to perform complex installations, or to modify your entire software infrastructure in place to suit the needs of a single program. www.signon.ai
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