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TEKNIK PENULISAN HUMAS / PR Pertemuan 09 & 10

TEKNIK PENULISAN HUMAS / PR Pertemuan 09 & 10. Mata Kuliah : O0354 - Public Relations Writing Tahun : 2010. How to develop key messages?. Rule #1: Don’t forget your objective & your audience Use Audience Chart. Bina Nusantara University. 3. 5W + 1H. What When Where Why How.

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TEKNIK PENULISAN HUMAS / PR Pertemuan 09 & 10

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  1. TEKNIK PENULISAN HUMAS / PRPertemuan 09 & 10 Mata Kuliah : O0354 - Public Relations Writing Tahun : 2010

  2. How to develop key messages? Rule #1: Don’t forget your objective & your audience Use Audience Chart Bina Nusantara University 3

  3. 5W + 1H • What • When • Where • Why • How

  4. Audience Chart Who are your stakeholders those who will be affected Who are interested in your story (check against the stakeholders) Who do you want to tell your story (check against the stakeholders & those who are interested in your story) Why are they important What are their interests/concerns What happens if their interests/ Concerns are not entertained What do you want to tell them Bina Nusantara University 5

  5. How to develop key messages? Rule #2: Develop three key messages Use Message House Bina Nusantara University 6

  6. Story Key Message 1 Key Message 2 Key Message 3 facts XXX XXX XXX figures XXX XXX XXX e.g. XXX XXX XXX Your message house…. Bina Nusantara University 7

  7. How to develop key messages? Rule #3: In an article, always put the most important point first, followed by the second most important and the least important respectively. 1st para : introduction 2nd para : most important message 3rd para : second most important message 4th para : the least important message 5th para : conclusion Bina Nusantara University 8

  8. How to develop key messages? Rule #4: Use PREP P: Point R: Reason E: Example P: Point Bina Nusantara University 9

  9. How to develop key messages? Rule #5: Use Flagging & listing techniques i.e., Emphasize important points Bina Nusantara University 10

  10. How to develop key messages? Rule #6: Turn negatives into positives Bina Nusantara University 11

  11. How to develop key messages? Rule #7: Keep the sentences & words simple and short Plain Language Bina Nusantara University 12

  12. How to develop key messages? Rule #8: Don’t lie and don’t mislead Bina Nusantara University 13

  13. How to develop key messages? Rule #9: Avoid professional jargon Bina Nusantara University 14

  14. How to develop key messages? Rule #10: Use visual aids to ….. explain clearly heighten interest heighten important points add professionalism Bina Nusantara University 15

  15. How to develop key messages? Rule #11: (when replying to enquiry) Touch-Turn-Talk Technique to…. touch the subject turn the enquirer’s attention talk about your key message !!!!Bridging !!!! (QAs on Tourism) Bina Nusantara University 16

  16. How to develop key messages? Rule #12: (when replying to enquiry) Traditional method to handle QAs: Q Q Q Q A A A A Bina Nusantara University 17

  17. How to develop key messages? Rule #12: (when replying to enquiry) Effective method to handle QAs: Q Q Q Q A A A A Bina Nusantara University 18

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