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DLMA – Best Practices Workshop

In this workshop, we will explore strategies to articulate the importance of Allergan's external and internal value. Topics include strengthening brand strategy, online presence, reviews, dominating local searches, and showcasing the value of Allergan's services. We will also discuss pre-planning and watchouts, identifying implementation needs, branding considerations, and focusing on key information.

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DLMA – Best Practices Workshop

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  1. DLMA – Best Practices Workshop

  2. Building the Why Articulate the why for the account: • External Why – The practice • Online presence • Strengthen brand strategy • Importance of reviews • Local dominating searches • Internal Why – the Allergan Team • Showing the value of Allergan • Credential APC services – staying current

  3. Pre-Planning & Watchouts • Need to have someone that can implement • Find past locations and moves • How do they want their name branded (MD or Practice Name?) • Don’t go too deep • Don’t present too much information – try to focus on 3 things • Remind them that this is a snapshot!

  4. Assignment • Three groups. • Each work on one portion of the assessment: • Group 1: Andrew & Brian – Search Engine • Group 2: Bernie & Aimee – Medical Directories • Group 3: Matt, Leigh and Marie – Business Listings • Give insight on how you would : • Begin the overall presentation of the report • Discuss your section of the report • Recommend next steps for the account

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