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By William Adams, Jess Parsons, Hao Qiu, & Teresa Stearns. Company Overview. Established 1971 Outdoor World, Springfield, Mo. (Headquarters) Over 30 locations Industry: Sporting Goods Stores Wide range of services and products Financials: Revenue (2005) = 1915.0 M
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Company Overview • Established 1971 • Outdoor World, Springfield, Mo. (Headquarters) • Over 30 locations • Industry: Sporting Goods Stores • Wide range of services and products • Financials: • Revenue (2005) = 1915.0 M • Employees (2005) = 12,500 Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards
Company Overview Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards 1977 2004 1982 1974 1995 1971 1981 1996 1988 1975 2006
Mission Statement Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards To be the leading merchant of outdoor recreational products, inspiring people to love, enjoy, and conserve the great outdoors
Strategy Company Overview Mission Statement Strategy Community Differentiation Distribution Marketing Customer Service Potential Hazards • Follow a triple-bottom line • Pursue sustainable business model • Build strong brand community and social image
Strategy Company Overview Mission Statement Strategy Community Differentiation Distribution Marketing Customer Service Potential Hazards • Support a wide range of deserving environmental and habitat conservation organizations • From 1996-2006, donated more than 40million to not –for profit organization that support conservation of fish and wildlife. • Educate people, specially young generation
Differentiation Strategy Company Overview Mission Statement Strategy Community Differentiation Distribution Marketing Customer Service Potential Hazards
Product Distribution Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards • Mail order catalog • more than 22,000 items • Toll free number • Website
Distribution Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards • 2 locations • Bar coded storage/retrieval system • Efficient • Fast shipping
Marketing Company Overview Mission Statement Strategy Distribution Marketing Channels Customer Service Potential Hazards • Outdoor World Television • Outdoor World Radio • Outdoor World Newspaper/Magazine • NASCAR • Big Cedar Lodge • Dogwood Canyon Nature Park
Target Market Company Overview Mission Statement Strategy Distribution Marketing Target Market Customer Service Potential Hazards
Company Overview Mission Statement Strategy Distribution Marketing Target Market Customer Service Potential Hazards
Customer Service Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards • Contact a Store • FAQ • Live Assistance • Email • Call • Log of Inquires
Potential Hazards Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards
Bass Pro’s Final Thought… "For in the end, we will conserve only what we love, we will love only what we understand, we will understand only what we are taught.” - Baba Dioum
References http://www.basspro.com/webapp/wcs/stores/servlet/Shop_10151_-1_10001 http://vocuspr.vocus.com/vocuspr30/Temp/Sites/2632/fe902c4f2bae4ba8a1af958c8c8637db/Whole_Press_Book_1.pdf http://en.wikipedia.org/wiki/Bass_pro_shop http://biz.yahoo.com/ic/59/59470.html