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Conceptual Music Video:

Conceptual Music Video:. “Mary J Blige : Just Fine”. Slavi , Sheridan & Jon. ↑ Didn’t do much. Initial ideas. The genre of this track is R&B, we know this mainly because the artist is Mary J Blige ..

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Conceptual Music Video:

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  1. Conceptual Music Video: “Mary J Blige: Just Fine” Slavi, Sheridan & Jon ↑ Didn’t do much.

  2. Initial ideas.. • The genre of this track is R&B, we know this mainly because the artist is Mary J Blige.. • “Just Fine” is obviously a “feel good” song, the lyrics are positive and so is the track title. • Definitely a song for females..

  3. Video concept.. • As it’s a feel good song for women, the video should really include: • Alot of visuals, bright colours, alot of lights, etc • We’d imagine there to be more than one female in the video.. Dancing maybe? • Maybe set in a club, or somewhere full of people • Could be in a bedroom, watching Mary J Blige getting ready for a night out, this is the vibe she wants to create through her song. Women could relate to this. • The cutting of shots would be quite frequent to keep up with the pace of the song. • ELS to show the amount of women and the happiness around Mary J • Its going to be a generic R&B music video due to the lack of storyline.

  4. Target audience.. • Possibly aimed at females, the words ‘love’ etc tell us this. • 16 – 40+, its a song about life, a feel good track for women. It can be appreciate by women of a wide age range • Most likely black females • The song has a positive attitude, its can be enjoyed by people of all classes. • Existing Mary J Blige fans/women that idolise her

  5. Promotion and marketing.. • Internet marketing: World Star HipHop, Youtube, Mary J Blige homepage/ fan websites/iTunes • Premier screenings: MTV Base music channel • Radio: Capital FM, Kiss 100, 1Xtra • Magazines: Interviews, reviews (Vibe Magazine, Hip Hop Source, etc) • Shops (HMV/Tesco/Sainsburys) will promote/sell the single. They will use Points of Sale to attract buyers

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