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Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO Anne Kwei, CTO

Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO Anne Kwei, CTO Matthew Lee, CMO/CRO Grace Shih, CFO. Clark T. Hung, Ph.D. Rachel Masch , M.D., M.P.H. The Problem. 500,000 manual cervical dilation procedures annually in the US. Current Dilators.

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Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO Anne Kwei, CTO

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  1. Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO Anne Kwei, CTO Matthew Lee, CMO/CRO Grace Shih, CFO Clark T. Hung, Ph.D. Rachel Masch, M.D., M.P.H.

  2. The Problem 500,000 manual cervical dilation procedures annually in the US Current Dilators Lacks Patient-Tailored Specifications No Established Protocols Uncontrollable Dilation Rate Insufficient Dilation Inadvertent Induction of Labor Extreme Patient Discomfort Tissue Damage

  3. Company Overview • Our Advantages • No major competition • Among the first to address this problem • Access to first-rate equipment • Mentorship of expert advisors Our Mission To be the pioneers of the next-generation of cervical dilation technology Our Vision To design an innovative and cost-effective cervical dilator that uses advanced, smart technology with an emphasis on patient needs

  4. Market 25%: ~$50 million cervical dilators $200 million cervical dilation market per year

  5. Dila-Pro The World’s First Smart Cervical Dilator portable and discreet safe and efficient patient tailored

  6. Prototype Design

  7. Prototype Testing

  8. Costs • Prototype production and testing is made possible by a $500 sponsorship from Columbia University Department of Biomedical Engineering • The bulk will be spent on component purchases:

  9. Business Model Phase 1 Phase 2 Phase 3 Phase 4 Phase 1 Launch Dila-Pro Market to physicians Establish relationships with clinics and hospitals Develop a final marketable version of Dila-Pro In Vivo Testing of Dila-Pro FDA Approval Application Improve and update Dila-Pro Maintain strong relationship with customers

  10. Financial Outlook • ‘Trade-In’ for $500 • Devote funds to R&D and advertising • ~50% of the market and second product release by 2017 $2,000 $30

  11. Website

  12. Acknowledgements Dr. Clark Hung Professor of Biomedical Engineering Dr. Elizabeth Hillman Assistant Professor of Biomedical Engineering Dr. Rachel Masch Associate Director of Family Planning, Beth Israel Hospital Dr. Rujin Ju Beth Israel Hospital Keith Yeager Senior Staff Associate, Laboratory Manager Lauren Grosberg Graduate Student in Biomedical Engineering

  13. Cost-Effectiveness We expect each device to be used approximately 5 times per week (5 times/week) x (52 weeks/year) x 2 years = 520 device usages $2000 per unit/520 usages = $3.84/usage $4 + $30 (disposable components) = $34, the total cost per usage of Dila-Pro Comparable to the cost of current dilators

  14. Patient Physiologies Myers, K. M.; Paskaleva, A. P.; House, M.; Socrate, S., Mechanical and biochemical properties of human cervical tissue. Acta Biomater 2008, 4 (1), 104-16.

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