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Making Your WordPress Website Easier to Find

Learn how to optimize your WordPress website for search engines with essential SEO plug-ins. Presented by Jami Broom, Internet Marketing Strategist. www.clickstomysite.com

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Making Your WordPress Website Easier to Find

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  1. WordPress Plug-ins for SEO Jami Broom, Internet Marketing Strategist Clicks Internet Marketing – www.clickstomysite.com Pittsburgh SEO Meet-up Group – http://www.meetup.com/pittsburgh-seo-group Twitter - @jamilbroom Making Your WordPress Website Easier to Find Twitter - @jamilbroom Twitter - @jamilbroom Presented by Jami Broom & Andy Weigel Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  2. SEO WordPress Plug-ins • WordPress.org • Using WordPress as a CMS • SEO – What is That? • Keywords – Why are they important? • Keyword Analysis Tools • Keywords & Good Content • Using Analytics • Google’s Guides & Webmaster Tools • Installing & activating plug-ins • Essential SEO Plug-ins Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  3. Free Content Management System, similar to Joomla, Drupal • Can manage both your website AND your blog • Templates/Themes • Widgets • PLUG-INS • Must have your own domain & a host for your website, unlike WordPress.com Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  4. WordPress as a CMS Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  5. WordPress as a CMS Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  6. WordPress as a CMS Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  7. WordPress as a CMS Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  8. WordPress as a CMS Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  9. WordPress as a CMS Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  10. Search Engine Optimization Keywords & Being Found Search Engine Optimization – SEO Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural (”organic” or “algorithmic”) search results.¹ Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  11. Search Engine Optimization Search Engine Optimization: A way of improving communications with search engines, so that they can better communicate with your customers/readers/clients Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  12. Search Engine Optimization Search Engines Readers, Customers, Clients, Members Your Business or Website/Blog Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  13. Search Engine Optimization Resources to learn more about SEO: Read Google’s Search Engine Optimization Starter Guide, use Google Webmaster Tools. Other Resources: seobook.com, seomoz.com Yahoo! Site Explorer – http://siteexplorer.search.yahoo.com Google Webmaster Tools - www.google.com/webmasters/tools/ Bing Webmaster Tools - www.bing.com/webmaster Google SEO Starter Guide – http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  14. Search Engine Optimization • A few “Search-ability” issues: • Robots.txt • 404 pages • 301 redirects • URL structure/Permalinks • XML Sitemaps Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  15. Keywords & Being Found • Why use keywords? • Allows search engines to know what your website or blog post is about, so they can pull up your website during a search • Allows readers/customers to find you better • Provides better navigation Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  16. Keywords & Being Found • Where do keywords go? • Title tags/Meta tags • Anchor text • Headings • Content • URLs/Permalinks • Alt tags • Categories (blogs) • Tags (blogs) Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  17. Keywords & Being Found • Keywords vs. Good Content Content needs to impact its intended audience – PEOPLE, not search engines If you don’t have the right keywords in the right places, PEOPLE won’t be able to find your website Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  18. Keywords & Being Found Keywords & Being Found • Use Analytics to Track Keywords • Google Analytics is free to place on your website. Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  19. Keywords & Being Found Use Keyword Suggestion Tools • Some keyword phrases might be more competitive than others, some might be more popular or relevant, some might exist that you hadn’t thought of yet. Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  20. Keywords & Being Found The Point? –To get conversions • Sales/Purchases • Blog Comments • Sign-ups • Members • Volunteers • Donations Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  21. Permalinks • Custom Permalinks • - Control over the names of your URLs for posts and pages • Use valuable keywords Instead of: http://yourdomain.com/p?=262 Use: http://yourdomain.com/yourposttitle http://yourdomain.com/yourproductname http://yourdomain.com/yourkeyword Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  22. Permalinks Custom Permalinks Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  23. Permalinks Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  24. Permalinks Ranks #1 for PPC Advertising Pittsburgh Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  25. WordPress Plug-ins Installing & Activating Plug-ins An extension of the WordPress software. Thousands of Plug-ins! Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  26. WordPress Plug-ins Installing & Activating Plug-ins Step 1: Click on Add New Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  27. WordPress Plug-ins Installing & Activating Plug-ins Step 2: Search for a plug-in to install. Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  28. WordPress Plug-ins Installing & Activating Plug-ins Step 3: Press Install Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  29. WordPress Plug-ins Installing & Activating Plug-ins Step 4: Activate Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  30. WordPress Plug-ins • All-in-One SEO Pack • Automatically Places Title tags, Meta Description, and Keywords in each page’s HTML. • Each Title Tag & Meta Description should be unique to each page of a website. Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  31. WordPress Plug-ins • Google Analyticator • http://wordpress.org/extend/plugins/google-analyticator/ • Features • Google Analyticator supports the following features: Standard Google Analytics tracking support • NEW! Includes an admin dashboard widget that displays a graph of the last 30 days of visitors, a summary of site usage, the top pages, the top referrers, and the top searches • Provides a widget that can be used to display visitor stat information on the front-end • External link tracking of all links on the page, including links not managed by WordPress • Download link tracking • Support for event tracking with outbound links / downloads instead of the old pageview tracking method • Support for hiding Administrator visits without affecting Google Analytics' site overlay feature • Support for any advanced tracking code Google provides • Easily installable only requiring the user knows their UID • Allows code to be placed in the footer to ensure faster load times • Complete control over options; disable any feature if needed • Supports localization - get the settings page in your language of choice • Source: http://plugins.spiralwebconsulting.com/analyticator.html Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  32. WordPress Plug-ins • Meta Robots • http://wordpress.org/extend/plugins/robots-meta/ • Allows you to show search engines the pages you want them to see, and HIDE pages you don’t want them to see. • Easiest Way to Use a Robot tags with WordPress • Complies with Google Webmaster Tools & Yahoo! Site Explorer • Allows easy placement of “no-follow” tags • Edit .htaccess file • Verify Google, MSN, Yahoo! Webmaster Tools meta data • Many other spectacular features Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  33. WordPress Plug-ins http://wordpress.org/extend/plugins/robots-meta/ Meta Robots Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  34. WordPress Plug-ins Meta Robots http://wordpress.org/extend/plugins/robots-meta/ Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  35. WordPress Plug-ins • Redirection • http://wordpress.org/extend/plugins/redirection/ • Manage all your 301 redirects Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  36. WordPress Plug-ins Redirection http://wordpress.org/extend/plugins/redirection/ Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  37. WordPress Plug-ins Redirection http://wordpress.org/extend/plugins/redirection/ • Features include: • Supports both WordPress-based and Apache-based redirections • 404 error monitoring - captures a log of 404 errors and allows you to easily map these to 301 redirects • RSS feed for 404 errors • Custom 'pass-through' redirections allowing you to pass a URL through to another page, file, or website. • Full logs for all redirected URLs • Create redirections based upon a URL, browser, referring site, or login status • Automatically add a 301 redirection when a post's URL changes • Full regular expression support • Fully localized • Export all redirections to CSV, XML, or Apache .htaccess files • Import Apache .htacces files • Source: http://urbangiraffe.com/plugins/redirection/ Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  38. WordPress Plug-ins Google XML SiteMaps http://wordpress.org/extend/plugins/google-sitemap-generator/ *This plugin generates a XML-Sitemap compliant sitemap of your WordPress blog and/or website. Every time you create a new post or page, the sitemap is updated and submitted to several major search engines. This format is supported by Ask.com, Google, YAHOO and MSN Search. Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  39. WordPress Plug-ins Google XML SiteMaps http://wordpress.org/extend/plugins/google-sitemap-generator Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  40. WordPress Plug-ins Google XML SiteMaps http://wordpress.org/extend/plugins/google-sitemap-generator/ • Features: • Available for all WordPress versions since 1.5 • No PHP skills or file changes needed • Generates automatically a sitemap for all types of WordPress pages • Calculates a priority for each post, based on the number of comments • Notifies Ask.com, Google, Bing and YAHOO about changes via ping • Includes a WordPress filter for other plugins which can add their pages to the sitemap • Generates a static XML file as well as a zipped version • *Source: http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/ Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  41. WordPress Plug-ins SEO Friendly Images http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images • Automatically adds alt and title attributes to all your images. • Improves traffic from search results and makes them W3C/xHTML valid as well. Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  42. WordPress Plug-ins Nofollow Case by Case http://wordpress.org/extend/plugins/nofollow-case-by-case/ • Plugin Features: • Strip nofollow from comment links, comment author links, pingbacks and trackbacks (default). • Selectively apply nofollow to any comment link you do not like to support. • Selectively apply nofollow to any comment author link you do not like to support. • If you like to open your comment links in a new window you can. • As long as you do nothing Nofollow Case by Case automatically strips nofollow from all your comment links and comment author links. Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  43. WordPress Plug-ins Nofollow Case by Case How does it work? Simply add /dontfollow to any comment link you do not like and it will automatically become a nofollow link. That`s it! Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  44. WordPress Plug-ins • Platinum SEO Pack • http://wordpress.org/extend/plugins/platinum-seo-pack/ • Automatic 301 redirects for any permalink changes • Canonical URLs • Optimized Post and Page Titles for search engines • Generates all SEO relevant META tags automatically • Option to specify meta description and meta keywords tag for categories and tag pages. • Compatible with most other plugins, like Auto Meta, Ultimate Tag Warrior and others. However you may have to disable All in One SEO pack • Other Options Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  45. WordPress Plug-ins SEO Smart Links http://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links SEO Smart Links can automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories and tags on your blog. Further SEO Smart links allows you to set up your own keywords and set of matching URLs. Finally SEO Smart links allows you to set nofollow attribute and open links in new window. Everything happens completely transparent, and you can edit the options from the administration settings panel. Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  46. Resources: • SEO Tutorials: • SEO Book - www.seobook.com • SEOMoz - www.seomoz.com • Clicks Internet Marketing SEO Tutorials - www.clickstomysite.com • Pittsburgh SEO Meet-up Group – http://www.meetup.com/pittsburgh-seo-group • SEO & WordPress: • Pumping Up Wordpress for SEO - http://outspokenmedia.com/uncategorized/pumping-up-wordpress-for-seo/ • Vladimir Prelovac’s Newbie Guide to WordPress SEO - http://www.prelovac.com/vladimir/how-to-setup-an-efficient-wordpress-blog • 20 of the Best SEO Plug-ins for WordPress • http://mashable.com/2009/03/20/wordpress-seo-plugins/ • The Definitive Guide To Higher Rankings For Your Blog • http://yoast.com/articles/wordpress-seo/ • SEO Plugins for Wordpress • http://www.wolf-howl.com/seo-plugins-wordpress/ • Wordpress SEO: How to Choose a Permalink Structure • http://www.wolf-howl.com/seo/url-configuration-wordpress/ Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  47. Clicks Internet Marketing The best customer is already searching for your product or service. Let's make sure they find you. www.ClicksInternetMarketing.com 412-250-7237 info@clickstomysite.com Twitter - @jamilbroom Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

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