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Learning. There are three kinds of men… One who learns by reading, The few who learn by observation, The rest of them have to pee on the electric fence themselves. Will Rogers. Take Ownership. Matt Perrier Director, Commercial Programs American Angus Association. own or OWN?. own:
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Learning • There are three kinds of men… • One who learns by reading, • The few who learn by observation, • The rest of them have to pee on the electric fence themselves. • Will Rogers
Take Ownership. Matt Perrier Director, Commercial Programs American Angus Association
own or OWN? • own: a: to have or hold as property : POSSESS b: to have power over : CONTROL <wanted to own his own life>-Merriam-Webster online
Ownership of genetics • EPD Update • 40,000 - 50,000 distributed to AAA Affiliate bull buyers each year • Lists all bulls in their ownership on AAA records
Ownership of production records • Beef Record Service • SPA-certified summaries • Paper forms or Internet-based • Non-breed specific • $2/weaning submitted • www.beefrecords.com
Ownership of carcass data • 40 head minimum • Steers and/or heifers • Must be fed at FLP Yards • $2/head entry fee • Basic individual data collection included • Detailed data at cost • Harvest date: 12/31/02 • www.cabfeedlots.com
OWNERSHIP of a marketing plan • Tagging and marketing program • Source, genetic, and process information • Tags and marketing documents included with enrollment • Feeder cattle AND replacement females • $1/calf enrolled • www.angussource.com or 816-383-5100
… the real reason for AngusSource? I have good, Angus-sired cattle. I just wish someone would pay a premium for ‘em! • Documentation for Country of Origin Labeling? • Participation in “source-verified” programs? • Differentiate Angus-influenced from just “black?” • Increase value of transferred, registered Angus bulls?
What drives “premiums” today? • “Premiums will no longer be paid on live cattle for sale. • They will be paid on the reliable information about the cattle.” Greg Arendt, Valentine (NE) Livestock
Information – source and genetics • Contact information for farm/ranch of origin • Sire or MGS registration numbers (must be in Affiliate’s ownership on AAA records) • Special cases for AI sires, etc. • Calves should be at least 50% Angus • Birth season and location • Cowherd breed make-up
Information - marketing • Sale location, date, etc • Average weight and range • Management information • Vaccination/treatment info • Past groups’ feedyard & harvest data • General comments
Enrollment/tag ordering process • Submit enrollment form (name, address, signature) to AAA Available on web or by calling AAA • Order tags/enroll calves List quantity, sex, range of calving dates, sires, cowherd breed, origin • Tag calves
KISS method Keep It Simple, Stupid!
Ownership of… • Genetics • Production records • Carcass data • Marketed product(s)
AAA - Sittin’ pretty, right? • Quadruple the registrations of the next closest breed. • 38% of total beef registrations • 60%+ of U.S. cowherd Angus or Angus-based
Status Quo • Even on the right track… • If you stand still, you WILL get run over. • Will Rogers
“But we’ve never had to do that…” • When you’re finished changing, you’re finished. • Benjamin Franklin
Matt Perrier mperrier@angus.org 816-383-5118