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Motivations: Challenge: reputation. Research* indicates that people think that nonprofits are:Inefficient and not fiscally responsible Annoyingly always asking for moneyMore trustworthy on the local level than the nationalSimultaneously altruistic (ie they do good work) and not altruistic enough
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1. Public Awareness Campaign Prepared by Nicole Lamberg & Associates Team: Niki Lamberg & Mark Tomizawa August 11, 2008