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3.1. Inovação no Modelo do Negócio

Impacto da Inovação na Competitividade Prof. Luiz Di Serio Prof. Marcos Vasconcellos. 3.1. Inovação no Modelo do Negócio. Apresentação Thomaz P. Lessa Neto Caio Ramalho. (a) Migração de Valor. Adrian J. Slywotzky :

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3.1. Inovação no Modelo do Negócio

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  1. Impacto da Inovação na Competitividade Prof. Luiz Di Serio Prof. Marcos Vasconcellos 3.1. Inovação no Modelo do Negócio • Apresentação • Thomaz P. Lessa Neto • Caio Ramalho

  2. (a) Migração de Valor • Adrian J. Slywotzky: • Harvad College; JD from Harvard Law School; MBA from Harvard Business School; • He has worked as a consultant since 1979; • One of the most renowned consultants of the United States; • He was elected as one of the 25 best consultants in 2000 and 2008; • Currently a partner at Olivier Wyman (top ranked consultant firm). • Books: • Value Migration: How to Think Several Moves Ahead of the Competition (1995) • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits with David J. Morrison and Bob Andelmann (1998) • Profit Patterns: 30 Ways to Anticipate and Profit from Strategic Forces Reshaping Your Business with David J. Morrison and Ted Moser (1999) • How Digital Is Your Business with David J. Morrison (2000) • Profit Patterns: A Field Guide with David J. Morrison (2002) • The Art of Profitability (2004) • How to Grow When Markets Don't with Richard Wise (2005) • The Upside: From Risk Taking to Risk Shaping—How to Turn Your Greatest Threat into Your Biggest Growth Opportunity with Karl Weber (2007) 2

  3. (a) Migração de Valor • Value Migration (Adrian Slywotzky) • http://feedroom.businessweek.com/index.jsp?fr_story=f1e303d182cb955679b63038289c3fca5b3e78e8 • How does Profit Happen (Adrian Slywotzky) • http://www.youtube.com/watch?v=EKJ4zmmahMg 3 3

  4. (b) Inovação no Conceito do Negócio • Gary P. Hamel: • PhD University of Michigan (1990) • Gary Hamel is the originator (with Prahalad) of the concept of Core Competencies. • Visiting Professor of Strategic Management at LBS, and former visiting Professor at the University of Michigan and at HBS. • The Wall Street Journal in 2008 has ranked Gary Hamel as one of the world's most influential business thinkers • Fortune magazine: "the world's leading expert on business strategy". • Books: [with Bill Breen]HBS Press, 2007 Plume, 2002 [with C.K. Prahalad]HBS Press, 1996 4 4

  5. (b) Inovação no Conceito do Negócio • Management MUST be Reinvented (Gary Hamel) • http://www.youtube.com/watch?v=TVX8XhiR1UY • Building Organizations for the Future (Gary Hamel) • http://www.vimeo.com/1112609 5 5

  6. (c) Inovação de Valor • W. Chan Kim: • The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management, INSEAD • Fellow, World Economic Forum • Advisor, European Union’s Economic Policy Center • Co-founder, Value Innovation Network • Recipient, Eldridge Haynes Prize, best original paper in international business • Renée Mauborgne: • Distinguished Fellow and a professor of Strategy and Management at INSEAD • Fellow of the World Economic Forum • Selected for Thinkers 50 • With Chan Kim, named "the number one gurus of the future," L/Expansion, France’s leading business magazine • Author of five worldwide best-selling Harvard Business Review articles, two of which were selected as among the best classic articles ever published by HBR • Winner of the Eldridge Haynes Prize for best original paper in international business. 6 6

  7. (c) Inovação de Valor • Books: • Acima de 1 milhão de cópias vendidas em 2005; • Traduzida para mais de 41 idiomas; • Já ensinada como uma teoria de estratégia em várias escolas; • Baseado em pesquisas de décadas e em diversos artigos publicados em journals (ex: HBR); • Obra que tem sido vendida mais rapidamente na história da Harvard Business School Press; • O livro e a teoria levaram à fundação do IBOSI (2007) e à BOSN, rede de profissionais, acadêmicos e pesquisadores ligados ao tema; • Diversos prêmios

  8. (c) Inovação de Valor • ManagemenTV - Blue Ocean (Chan Kim) • http://www.youtube.com/watch?v=vZwOehM7rak • Innovation is Actually East (Tom Peters) • http://www.youtube.com/watch?v=8AGTpu_i8sc • The Google 9 notions to Innovation (GreenbushTV) • http://www.youtube.com/watch?v=b59Jc3n0xHQ

  9. Estratégias do Oceano Azul

  10. Estratégias do Oceano Azul Diminuição de público Espetáculos Temáticos Uso de Animais Novo público Aumento de Custos Diminuição de Custos Artistas famosos Melhor infra-estrutura Concorrentes

  11. http://discoveryellowtail.com/#/home/

  12. http://www.homedepot.com

  13. http://www.curves.com/

  14. http://www.bloomberg.com/ http://about.bloomberg.com/product.html

  15. http://www.bordersstores.com/index.jsp http://www.barnesandnoble.com/

  16. APÊNDICE ( Fonte: Portal EXAME ) Exemplos de OCEANO AZUL no BRASIL O Brasil que inova Uma pesquisa exclusiva EXAME/Monitor revela as dez maiores inovações brasileiras na última década -- e as valiosas lições de negócios de cada uma delas http://portalexame.abril.com.br/revista/exame/edicoes/0911/gestaoepessoas/m0150952.html 130 ideias, um novo produto Como a subsidiária brasileira da Kimberly-Clark está aplicando a metodologia do oceano azul para conseguir inovar -- e ganhar mercado -- num setor em que quase nada muda http://portalexame.abril.com.br/revista/exame/edicoes/0953/gestao/130-ideias-novo-produto-501716.html Eles criaram um novo mercado A Casa do Saber é um exemplo de como detectar uma demanda e transformá-la em negócio bem-sucedido Por Marcelo Coppola  | 20.09.2005 http://portalexame.abril.com.br/revista/exame/edicoes/0852/marketing/m0062173.html O segredo é tornar a concorrência irrelevante  | 08.11.2006 | 18h38 Em palestra na ExpoManagement, W.Chan Kim, autor do best-seller Oceano Azul, cita a brasileira Casas Bahia como exemplo de como alcançar mercados inexplorados http://portalexame.abril.com.br/pme/m0116024.html

  17. E para resumir... • What is Strategy (Michael Porter) • http://www.youtube.com/watch?v=WwbUelsFXJk • Management or Not (M3T) • http://www.youtube.com/watch?v=7KyzXOawjFE

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