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Kraft Foods Cool Whip Online Activity 07.08.10

Kraft Foods Cool Whip Online Activity 07.08.10. Online Brand Activity for Cool Whip. Where is the Activity Occuring? Kraft Foods Official Site Cooking websites (Recipe Zaar , Cooks.com, etc) Online Information Directories (Wikipedia, Mahalo ).

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Kraft Foods Cool Whip Online Activity 07.08.10

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  1. Kraft Foods • Cool Whip Online Activity • 07.08.10

  2. Online Brand Activity for Cool Whip • Where is the Activity Occuring? • Kraft Foods Official Site • Cooking websites (Recipe Zaar, Cooks.com, etc) • Online Information Directories (Wikipedia, Mahalo)

  3. What’s being said about Cool Whip? What topic areas? • Recipies (www.homeparents.about.com) • “These easy-to-make pie recipes start with Cool Whip.” • Wacky ways to use Cool Whip (www.wackyuses.com) • “Apply Cool Whip to wet skin as a substitute for shaving cream.”

  4. Online Brand Activity for Competitors (ReddiWip) • Where is the Activity Occuring? • ReddiWip Official Site • Cooking websites (ConagrasFoods.com) • Retail Stores (Walmart) • Social Networks (Facebook)

  5. What’s being said about ReddiWip? What topic areas? • Recipies (www.conagrafoods.com) • “Available in original, extra creamy, fat-free, and chocolate. Remember—it's not ready 'til it's Reddi.” • Healthy Cooking Tips (www.jennycraig.com) • “Remiss, I stopped by the whip cream area and found fat free reddi whip. I bought it, tried it, and loved it.”

  6. ReddiWip’sFacebook Page • Consumer Feedback (www.facebook.com) • “Reddi-wip on hot chocolate is the best ever!” • Comments and Observations • 872 Friends • Content Management is Poor • Both ReddiWip and Fan activity is minimal • Though a social media presence exists, there is much room for improvement.

  7. Cool Whip Online Promotional Activity • Due to the fact that Cool Whip is not sold online, there are no online coupons or deals. • Online consumers instead engage in and promote available in-store discounts and coupons.

  8. What are the offers and where are they being promoted? • Mommy Bloggers (www.mrsmoneysaver.com) • “Food Lion has Cool Whip on sale for $1.  And when you buy 5, you get $5 off your purchase instantly.  So you can get all 5 free!  What a deal!” • “Purchase 5 tubs of Cool Whip and receive a $3 Catalina.  After coupons/Catalina, your total is just $1.20 total (or $.25 each). Pretty good price to stock up on Cool Whip! It freezes well too.”

  9. ReddiWip Online Promotional Activity • Similar to Cool Whip, online promotions are minimal. • Consumers also engage in and promote available in-store discounts and coupons.

  10. What are the offers and where are they being promoted? • Coupon Sites (www.passionforsavings.com) • “You can also get a coupon for $1/1 Reddi-wip Can when you sign up.” • Mommy Bloggers (www.mrsmoneysaver.com) • “Use $1/1 coupon from June’s All You Magazine.”

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