Important Dental Marketing Tips to Survive the Pandemic

1. Important Dental Marketing Tips To Survive the Pandemic

2. Dental Marketing Tips to Survive the Pandemic • COVID-19 has hit dental practices hard. With stay-at-home orders still in place in many areas and with people feeling more secure by staying at home, dental visits and revenues also decreased.  • Many dental offices are now welcoming patients and offering more services aside from emergency care, but it's hard to stick to old marketing practices that you've been used to before the pandemic.  • You need to be proactive to keep your practice afloat, while at the same time showing genuine care and support to the community during these tough times. 

3. Here are some Important Dental Marketing Tips That Can Help Your Practice During and Even After the Pandemic

4. Stay Connected With Your Existing Patients • Acquiring new patients takes longer and is costlier than nurturing existing patients. While it's good to make efforts to grow your client base, don't forget to take care of your existing patient base. • Connect with them even if you can't see them yet. Share messages of support and relevant dental care tips. • Let them know that you're still in service and that they're in your minds. 

5. Emphasize Safety Protocols • Make it clear with the public that you’re strictly implementing safety measures and following the local government’s directive. • Publish content about it on your website, talk about it in your social media accounts. • Reinforce that you're more than ready to receive patients in your practice and that everyone in your team is taking safety protocols seriously. 

6. Encourage Reviews • Don't feel embarrassed to ask existing patients for a review. If you're hesitating as you're worried about receiving negative feedback, focus instead on the opportunities that you'll gain. • This can be a huge learning experience for your team on how you can handle difficult patients. And if you're confident enough about the quality of your services, then you'll most likely receive positive reviews. • Remember, positive word-of-mouth could be your practice's best marketing tool. Patients will more likely be convinced to see you when people they trust are recommending you. 

7. Offer Teledentistry Services • Consider offering virtual consultations to connect with your patients, especially those whose appointments have been canceled due to COVID-19. • This can be of huge help to your existing patients who are high-risk and are more comfortable staying at home, and it also presents opportunities to win new clients.  

8. Check These Out! • Dental Growth Strategies was started in 2003 when we realized there was a need in the dental industry for a provider of an all encompassing service for marketing a dental office. Since then we have grown to serve clients all over North America. • They provide Fortune 500 style marketing for dentists on a small budget. • For more details about dental online marketing Check out: https://dentalgrowthstrategies.com