1 / 30

Adfocus : Taking Marketing Automation Beyond Email with Display & Social Ads

To fill a shape with an image. Use existing picture box, DO NOT delete and create new picture box. Right click on the shape. At the bottom of the submenu select “Format Shape” Select “Fill” at the top of the “Format Shape” dialog box. Select “Picture or Texture fill” from the options.

sine
Download Presentation

Adfocus : Taking Marketing Automation Beyond Email with Display & Social Ads

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. To fill a shape with an image. Use existing picture box, DO NOT delete and create new picture box. Right click on the shape. At the bottom of the submenu select “Format Shape” Select “Fill” at the top of the “Format Shape” dialog box. Select “Picture or Texture fill” from the options. And select “File” under the “Insert from” option. Navigate to the file you want to use and select “Insert” On the “Format” tab, in the Size group, click on “Crop to Fill” in the Crop tool and drag the image bounding box to the desired size DELETE THIS INSTRUCTION NOTE WHEN NOT IN USE Adfocus: Taking Marketing Automation Beyond Email with Display & Social Ads An Oracle | Eloqua Power Hour Presentation by

  2. Presenter • Chris Mann • VP of Product Management, Bizo • Email: chris@bizo.com • Twitter: @chrislmann

  3. Presenter • Amanda Halle • Senior Marketing Manager, Bizo • Email: amanda@bizo.com • Twitter: @ahalle

  4. Power Hour Agenda • Marketing Mix Today • Bizo for Marketing Automation • Adfocus Overview • Case Studies

  5. Marketing Mix Today

  6. YOUR MARKETING MIX TODAY Your current marketing investments are geared to accomplish two critical objectives $ SEO, Paid Search, Display, Social, Events, etc. Goal #1 Drive large volumes of the right anonymous prospects to your website & landing pages in order to inform and convert them. Goal #2 Drive known contacts down the funnel and prepare them to buy Marketing Automation/Email Nurturing

  7. BUT, THERE’S A PROBLEM! Your funnel is leaking! Most Website Visitors Don’t Convert $ Typically, 95%* of the users you drive to your Web site don’t convert, i.e. they remain anonymous SEO, Paid Search, Display, Social, Events, etc. Most Email Never Gets Opened More than 80% of known contacts never open your email (20% open rate is a great day!), so most of your leads stagnate in your funnel Marketing Automation/Email Nurturing

  8. HOW BIG IS THE LEAK? Let’s look at a typical funnel… 95% Don’t Convert Nurture Existing Known Contacts For every 1000 people that hit your website… 950 Anonymouspeople leakingout of the funnel 50 people convert 80% Don’t Open Emails Only 20K contacts reachable 80K Known Prospects leaking out of the funnel 100K existing contacts

  9. WHAT IF YOU COULD RECAPTURE THIS VALUE? Anonymous Prospects Known Contacts What if you could unlock the potential of all your known contacts? What if you could significantly increase your anonymous visitor conversion rates? 95% untapped 80% locked up

  10. BIZO FOR MARKETING AUTOMATION Nurture both anonymous prospects and known contacts far beyond their inbox through: Anonymous Contact Nurturing Nurture and convert the anonymous prospects that you’re already tracking in Eloqua Synchronized Email & Display Reach and drive down the funnel the 80%+ of prospects in your email nurture program who never open their emails

  11. ANONYMOUS CONTACT NURTURING Deliver display ads geared to to a prospect’s digital body language Create segments based on pages viewed or other site activities by “anonymous” visitors Manage seamlessly in the Eloqua Campaign Canvas(No new platform to learn) 1 2 3 1 CRM Products Small Business Collaboration COLLABORATION CREATIVE CRM CREATIVE SMALL BUSINESS CREATIVE Home Page

  12. SYNCHRONIZED EMAIL & DISPLAY Reach the 80% of prospects in your nurture program who do not open email Email Nurturing News Feed Nurturing • Display Nurturing 5 Minute Display Primer 5 Minute Display Primer Display made easy Http://www.bizo.com Download now! 5 Minute Display Primer B2B Branding Guide Increase Awareness Http://www.bizo.com Download now! B2B Branding Guide B2B Branding Guide DMA Case Study DMA Case Study Success Metrics! Http://www.bizo.com Download now! DMA Case Study

  13. Case Study: Bizo Email/Display

  14. Case Study: Bizo Email/Display

  15. Case Study: Bizo Email/Display

  16. Upload Creatives

  17. Upload Creatives

  18. Case Study: Bizo Email/Display

  19. Case Study: Bizo Email/Display

  20. Case Study: Bizo Email/Display

  21. Case Study: Bizo Email/Display

  22. Bizo Results Bizo Welcome Program • Running for 4 weeks • 44% increase in downloads from new prospects • Nurturing through Display and Facebook News Feed

  23. Bizo Results Bizo Welcome Program • Program ran for 12 weeks • Results: 157 additional leads generated and delivered to sales from nurturing program • Over 64% increase in leads converted when display was added

  24. Avid Results Target Audience: Marketing, sales, & I.T. decision makers • Results in first three months: • 13% conversion rate from anonymous prospects • 211 new leads generated and delivered to sales • 350% ROI

  25. Vocus Results Target Audience: Marketing, sales, & I.T. decision makers • Results: $33 effective Cost Per New Lead or additional engagement (e.g., form completion) from known contacts • Currently running 12 activated segments • Nurturing anonymous prospects and known contacts through Display and Facebook News Feed

  26. Additional Insight www.bizo.com/resources Beyond the Inbox: The Modern Marketer’s Guide to Lead Nurturing

  27. Thank You Amanda Halle • Senior Marketing Manager • Email: amanda@bizo.com • Twitter: @ahalle • VP of Product Management • Email: chris@bizo.com • Twitter: @chrislmann • Chris Mann

More Related