Art and Science Behind Commercial Video Production

1. Art and Science Behind Commercial Video Production Over the last few decades, the very nature of commercials has undergone a sea change. Previously, families would sit together to enjoy their meals while watching popular TV soap. In those days, people would not mind watching commercials between the breaks and things have changed drastically. Today, each family member likes to watch his/her favorite show on their smartphone thanks to a dramatic advancement in the field of science and technology. So, that means, commercial video production New York now have to create different types of commercials to target a different group of audience. Fit-for- all Formula no longer works anymore. Here in this article, we are going to take a look close look at the art and science behind commercial video production so that you can be better prepared for the upcoming challenges. Message Is More Important Than Ever See, we need to understand that the audience has got the upper hand here. If you are churning out boring and tasteless commercials, chances are that people will ignore them. Gone are the days when people had to patiently watch all the commercials on TV channels because they did not have any other options. But things have changed now and it has changed for the good from the perspective of the

2. audience. This is the reason why it is important to focus on the message of the video commercial. You need to ask yourself these questions first before you even ask your editors to start the editing process – What is unique about this commercial? Is this commercial going to help the brand get some exposure? Is this commercial powerful enough to persuade the audience to make a purchase? Is this commercial good enough to nudge people to make a buying decision in favor of the brand? What kind of message we are trying to deliver through this commercial? Once you have clear answers to all these aforementioned questions, you can go ahead and start working on the other areas of the creative. Target Audience You simply can’t start working on a video commercial if you have no idea what the audience is. You have to do extensive research about that specific group of the target audience before you start conceptualizing the script. No matter what the concept is, it has to make sense to the target audience. Digital Media Marketing Companies now have to work really hard understand the psyche of the target audience before coming up a with a creative strategy for the commercial video production team. Work Hard on the Script Writing and editing the script is the next step of this commercial video production process. There are a few factors that you need to carefully consider while writing a script for your next advertising campaign – The script has to be engaging, informative and educational. The script needs to be interesting it should be powerful enough to grab the attention of the targeted audience within 3 seconds. Make it either emotional or humorous otherwise; it will be incredibly difficult for you to seize the attention of the target audience. It should be relatable. People most like to respond to those commercials that they can easily relate to and this is the reason why emotional adverts manage to evoke such a strong response from the audience. Ask them to take decisive action at the end of the video commercial. It does not have to direct in nature but a slight nudge is necessary.