Video Production Trends of 2020

1. Video Production Trends of 2020 In the last few years, usage of video has gone up significantly in digital marketing and this is applicable to all sectors. This is partly owing to the proliferation of cheaper and really fast internet access services at more places and evolution of media consumption devices. Nowadays, you can record HD resolution videos anywhere using your Smartphone and instant sharing of such footage is also cakewalk, thanks to platforms like YouTube and Vevo. Like all products of technology, Video production is not static or stagnant in nature and it keeps evolving with time.

2. Listed below are the few major video production trends that are expected to be in vogue in 2020. Some of these caught up with commercial video production entities in 2019 itself. Explainer videos These may not seem that important but a lot of businesses are already using explainer videos. Not all consumers will have the same level of knowledge and intelligence regarding products and services sold by a brand. The explainer videos are ideal for such users. They can use these videos to set up and install products or troubleshoot devices easily. Sometimes, these videos can be used to clarify USP of the products of a brand. Product Videos It is something that may not go out of style, ever! These videos help the viewers learn the details about the products and they can make buying decisions by watching such videos online. These videos focus more on information than promotion and so their credibility is on a higher level than other types of videos. Of course, the appeal of product videos increases when the presentation is done in style and adding a dash of humor also works. Bite-sized videos The video production companies in New York City often face a dilemma when shooting footage for their clients. How long the video should be? The duration of a video shot for business needs actually depends on its intended use. Videos used for explaining product features can be long and the same can be said about demonstration videos. However, more companies are nowadays using short video clips. Sometimes, using shorter videos drive home the message fast. In an era where everyone is jostling for time, lengthy videos may not find much traction with the target viewers. This is more applicable for advertising videos. Story Videos The story videos tend to be lengthier than the other types and that is why they must be shot in style. Or else, the viewers can get bored. These videos are not directly promotional in nature but the ultimate purpose is endorsing the brands. The viewers will such videos provided the storytelling is crisp and catchy. There are no fixed formulas but these videos can be used to highlight brand perception and loyalty. These can also be used to show why a brand stands apart from segment rivals. SEO Video SEO videos serve two purposes. They are used to enhance search engine optimization and also to resolve queries of viewers. These videos are topical and so they are often used to answer common search engine queries.