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When you choose Magento as your ecommerce website platform, you need to be aware of the ways in which you can use it to boost your business' search rankings and traffic flow.
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4 Benefits of Blogging Blogging receives quite a bit of attention in the online marketing realm. Small businesses that are already crunched for time and resources, however, might wonder whether the benefits of a blog are worth the effort it takes to maintain them. The answer is that blogs have earned their place in online marketing. A carefully maintained blog can more than repay your efforts. Following are just a few of the benefits that blogging can provide. Blogging creates fresh content. Without content, your website cannot succeed. Not only does content drive your SEO performance, but it also provides site visitors with the information they need and serves as a channel for your marketing and branding efforts. The fresher your content is, the higher it will be indexed by search engine crawlers, and the more trustworthy it will be for site visitors. Unfortunately, however, you cannot create fresh, relevant content every day on your regular web pages. There are also topics that you cannot discuss on your standard web pages (for instance, discussions of current issues in your field do not fit neatly on product pages or About pages). The solution is to blog. When
you host a blog on your website, the blog becomes a source of regularly updated content. Not only does this content look good to search engine crawlers, but it also looks good to visitors, who will appreciate finding a source of useful information. Blogging increases leads and conversion rates. The presence of fresh, relevant content on your blog leads to a number of other benefits for your business, including more leads and conversions. Research shows that sites with more than 400 pages of content actually earn six times the number of leads than do sites with fewer than 100 pages. As mentioned above, the best way to build these pages of content is through a regularly updated blog. A blog that regularly provides solid content is more likely to increase leads because it drives customers to other parts of your site. For instance, knowledgeable and useful blogs can establish you as a thought leader in your field. As a result, potential customers, when they need something you offer, will be more likely to come to you first, because they already know and trust you. Blog readers may also choose to explore other parts of your site. In addition, blogs provide an avenue for you to offer free content and issue calls to action that can generate leads (and, eventually, more sales). The result is a greater online marketing ROI that can more than make up for any time and effort you spend putting the blog together. Blogging builds inbound links Blogging is one of the most effective ways to organically build inbound links to your website. Inbound links, which are links to your website that appear on outside web pages, lend your website credibility in the eyes of search engine crawlers. The more inbound links there are to your site, the better your site will perform in search results. Blogging helps you to earn these links by providing quality material that other sites will want to link to. For instance, if you create a solid how-to article on your blog, other sites might choose to direct people to that article. If your blog content is good enough, someone might even reference some of your posts in their own writing. These citations boost not only your inbound links but also your reputation as an authority in your field. The result is more traffic to your
site and more inbound links to improve your search engine marketing efforts. In addition, your blog provides material to which you can link on social media. Once posted there, it earns you inbound links and social media credit every time someone re-posts or links to your blog on that social media site. Blogging contributes to an active social media community Active participation in a social media community is valuable for your business, because it helps you to build brand awareness, find new customers, and earn inbound links and word of mouth references from others. Blogging contributes to this kind of active social media community in a number of ways. First, it provides quality material that you can disseminate through your social media connections. If you share a blog post on Facebook, for example, you then encourage your Facebook community to read, share, and comment on your content. The result can be a vibrant conversation and a broader awareness of your business and values than would have been possible without the blog post. Blogging also provides a source of content to which people within your social media community can link. These links further spread your content and brand to others, while building your reputation and encouraging conversation about your values. Plus, social media activity may have an impact on how favorably your
web pages are indexed by search engine crawlers. Creating an active social media community using your blog content, therefore, can mean increased leads and conversions, greater brand awareness, and improved SEO performance. Creating and maintaining a blog does require time, just like any other online marketing endeavor. However, the benefits it offers far outweigh the effort. By creating fresh content, increasing leads and conversion rates, building inbound links, and contributing to an active social media community, blogging provides a rich source of search engine optimization and online marketing potential.
