How SMRT Experience is Providing Positive Experiences to MRT Commuters

1. How SMRT Experience is Providing Positive Experiences to MRT Commuters Whether people live in the farthest suburb or in the heart of downtown, mass rapid transit (MRT) is the first choice among commuters when it comes to public modes of transportation in Singapore. Why? Because MRT connects the entire island of Singapore and offers affordable, convenient, and comfortable means of travelling from one destination to another. Being the leading multi-modal public transport service provider, SMRT Corporation knows how to make the public transport experience better for commuters. It designs, implements, and experiments with new technologies to make the urban people of Singapore love their public transit even more. SMRT Corporation launched SMRT Experience in 2018 (SMRT Commercial renamed as SMRT Experience) with new commitments to offer a more holistic commuting experience for all Singaporeans. SMRT, which operates a majority of MRT networks in Singapore, wants to shape positive experiences across all touchpoints and bring value to the commuters. Let’s check out how SMRT Experience is providing positive experiences to MRT commuters. 1. SMRT Experience has partnered with Citibank. SMRT metro card members enjoy rewards and promotions when they dine out, do shopping, or go for health & beauty treatments. SMRT card members get offers for categories like FairPrice, Sheng Siong, Starbucks Coffee, Golden Village, McDonald’s, Lazada, and Watsons. 2. WINK+ rewards app has been designed for SMRT commuters. Every time users travel on the MRT networks, they earn points. The points can be redeemed on iMOB Shop or merchant partners. 3. The SMRT Shops programme has been created to reward the community with attractive deals. 4. SMRT Experience partnered with Singapore Fashion Runway to offer a learning and development platform to people with special needs and the disadvantaged community. 5. SMRT launched SMRT Active Route Map Information System (STARiS) 2.0 during the 2016 Customer Experience Innovation (CXI) Conference. It provides commuters with comprehensive station information, such as station navigation and landmarks in the vicinity, to improve the travel experience for people on the North-South East-West Line (NSEWL) lines. 6. SMRT’s other customer service improvement initiatives include mobile charging points, digital way-finding panels, priority queues, sanitisers installed at stations, enhancements to electronic displays, and more. 7. SMRT Experience has introduced The Inspiration Store in Orchard Xchange where commuters can enjoy Japanese-themed food and beverages as well as interactive workshops for free. According to SMRT Chairman, Mr. Seah Moon Ming, “At SMRT, we believe in creating a positive impact on the communities we serve. We are committed to conducting our business in an economically, socially and environmentally responsible way, balancing the interests of our stakeholders, from our commuters to our employees and business partners.” Conclusion

2. In the past few years, transport operator SMRT has announced a series of improvements to its services to improve commuters' experience. SMRT Experience has been created to do exactly that. Apart from offering rewards, promotions, STARiS 2.0, customer service improvements, and various programmes, SMRT also launched an updated version of SMRTConnect 3.0 to provide customers with accurate journey information about arrival and waiting times. The public transport company under the guidance of Seah Moon Ming and Neo Kian Hong (SMRT CEO) will continue to enhance their services and customer experiences.