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R E G IONAL U SAID AGRIBUSINESS WORKSHOP – SKOP J E, JAN 2008.

R E G IONAL U SAID AGRIBUSINESS WORKSHOP – SKOP J E, JAN 2008. R E G IONAL U SAID AGRIBUSINESS WORKSHOP – SKOP J E, JAN 2008. JOE WELSH – COP CROATIA AGRICULTURAL DEVELOPMENT PROJECTS. R E G IONAL U SAID AGRIBUSINESS WORKSHOP – SKOP J E, JAN 2008. ZLATKO JANEČIĆ – KONAGRA - DIRECTOR

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R E G IONAL U SAID AGRIBUSINESS WORKSHOP – SKOP J E, JAN 2008.

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  1. REGIONAL USAID AGRIBUSINESS WORKSHOP – SKOPJE, JAN 2008.

  2. REGIONAL USAID AGRIBUSINESS WORKSHOP – SKOPJE, JAN 2008. JOE WELSH – COP CROATIA AGRICULTURAL DEVELOPMENT PROJECTS

  3. REGIONAL USAID AGRIBUSINESS WORKSHOP – SKOPJE, JAN 2008. ZLATKO JANEČIĆ – KONAGRA - DIRECTOR SENIOR STRATEGY AND POLICY ADVISER KONAGRA – SUBCONTRACT - DAI – LOCAL TECHNICAL STUFF

  4. THE SKILL AND COMMITMENT HUMAN CAPITAL

  5. REGIONAL USAID AGRIBUSINESS WORKSHOP – SKOPJE, JAN 2008. CROATIAN AGRICULTURE (AGRIBUSINESS) DEVELOPMENT PROJECTS: • ACE (AMLP) • RIEDA

  6. GOALS: 1. MORE PROFITS FOR FARMERS 2. MORE JOBS IN AGRICULTURE SECTOR

  7. SITUATION Paradigm shift • PRIVATIZATION PROCESS • AFTER WAR ECONOMY • SMALL PRIVATE FARMERS • NO AGRIBUSINESS

  8. SITUATION AT TIME CONSUMER RETAIL SUPER STORES 50% PROCESSORS PRODUCTION ON A FARM

  9. SUB SECTORS • DAIRY PRODUCTION 2. FRUIT AND VEGETABLE 3. HOG PRODUCTION

  10. STRATEGY TWO STRATEGIC ELEMENTS: 1. FOCUS ON COMPLETE SUPPLAY CHAIN (establish markiting links) 2. NATIONAL LEVEL REACH

  11. TACTICAL TOOLS • TECHNICAL ASSISTANCE – PARTNERSHIPTRAINING AND STUDY TOURSMATCHING GRANTS – BUTTLENECKSFORMATION OF ASSOCIATIONS – ROLL OUT (FORM AGRIBUSSINESS ASSOCIATION)

  12. RESULTS • DAIRY SUB SECTOR - WORKING WITH OVER 3.000 DAIRY FARMERS - INCREASE OF SALE OVER 100% FROM 2002 TO 2006 - LESS PRODUCERS MORE MILK/COW AND QUALITY - PRODUCERS LIKED WITH BOTH LARGE AND SMALL MILK PROCESSORS - FORMED ASSOCIATIONS – SMALL AND BIG DAIRY PRODUCERS

  13. RESULTS 2. HORTICULTURE SUB SECTOR - WORKING WITH OVER 1.000 VEGETABLE AND FRUIT PRODUCERS - INCREASE OF SALE OVER 100% - INCREASE OF QUALITY, VOLUME AND CONSISTENCY-CONTINUES SUPPLAY - POST HARVEST REQIREMENTS

  14. RESULTS 3. HOG SECTOR - FAMILY FARMS ACCOUNTED FOR 85% OF TOTAL HOG PRODUCTION IN CROATIA - WORKING WITH PRODUCTION ORGANIZERS AND PROCESSORS, FACILITATING LINKAGES AMONG THE VALUE CHAIN - NO INCREASE IN PRODUCTION

  15. RESULTS NEW JOBS IN AGRICULTURAL SECTOR GOAL: 2.000 ACHIEVED: 2718

  16. CONCLUSION • Leassonlearned - VERTICAL COORDINATION NOT VERICAL INTEGRATION - FUTURE LIES WITH THE CONSUMER 2.How to access EU funds (pre-eccession EU funds) (SAPARD and ISPA)

  17. CONCLUSION SHARE OF STOMACH • LESS TRADITIONAL MEALS MORE SNACKING • RETAIL DOLLAR IS DECLINING-FOOD SERVICE DOLLAR IS INCREASING • PRODUCT LABELING – BRANDING • TRACEBILITY – TRACE RAW MATERIALS (FOOD SAFETY, ANIMAL RIGHTS, ENVIRONMENT) • OPPORTUNITIES FOR NON-TARIFF TRADE BARRIERS • LINK BETWEEN FOOD/AGRICULTURAL INDUSTRY AND MEDICAL/HELTH INDUSTRY

  18. THANK YOU

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