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An audiovisual fund for Slovakia – an hypothesis. Presentation to the European Opportunities for Our Cinema III Bratislava, 6 – 7 December 2004 Jonathan Davis. Overview. The European political context The problem What a viable Slovakian audiovisual sector would look like
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An audiovisual fund for Slovakia – an hypothesis Presentation to the European Opportunities for Our Cinema III Bratislava, 6 – 7 December 2004 Jonathan Davis
Overview • The European political context • The problem • What a viable Slovakian audiovisual sector would look like • How much it would cost • How it would be paid for • Conclusions
The European political context • The Lisbon Agenda • MEDIA 2007 • Eurimages • Cultural diversity • Structural funds
The problem • Very low audiovisual consumption • Inadequate audiovisual infrastructure • Insufficient production (film and TV) = vicious circle • Compounded by: • Too many advertising-supported TV channels • Under-funded public broadcaster
What a viable Slovakian audiovisual sector would look like • Stronger STV – 1,200 hours/year of peak-time programming • 12 feature films/year • Slovaks visiting the cinema 3 times a year (18 million admissions) • Slovak homes, institutions and businesses connected to broadband
How much it would cost • STV budget of Sk 3 billion (75 million euros) • Annual investment in film production of Sk 500 million (12 million euros) • Annual investment in audiovisual infrastructure of Sk 40 billion over next five years
How it would be paid for • Creation of a “Public Service Production Fund” (Film, TV, broadband content) of Sk 2 billion (50 million euros) annually funded out of tax on TV advertising and subscription revenues, on cinema box office, home video revenues, telecom and Internet Service Provider revenues • National Information Society Development Programme supported by EU Structural Funds • Creation of a 50 million euro “Visograd Solidarity Fund”, funded by European Bank of Reconstruction and Development
Conclusions • Need to break the vicious circle • The production problem should be addressed in the context of an Information Society Plan • The political underpinning is economic development AND cultural diversity • Slovakia needs to work closely with its neighbours and fellow EU member states