Michael C. Mitchell

1. Michael C. Mitchell

2. 个人简介 • 1946年1月4日出生在美国俄勒冈州的波特兰 • 目前居住在美国加利福尼亚州洛杉矶 • 毕业于宾夕法尼亚大学和波特兰州立大学研究生 • 院规划与经济学专业 • 俄罗斯科学院名誉博士 • 美国加州大学洛杉矶分校（ UCLA ）安德森管理 • 学院和美国南加州大学国际关系学院客座讲师 • 1984年成立MCM国际集团公司从事市场经济可 • 行性分析、规划与设计工作 • 在中国市场4年半以来参与了二十二项工程 • Background • Born in Portland, Oregon (USA) January 4, 1946 • Currently reside in Los Angeles, California • Educated at University of Pennsylvania and Portland State University – • graduate work in planning and economics • Honorary Doctorate Degree awarded by the Russian Academy of Sciences • Guest lecturer at University of California Los Angeles (UCLA) Anderson School • of Management and University of Southern California (USC) School of • International Relations • Founded international feasibility, planning and design firm in 1984 – MCM • Group International • Worked in China past 4 ½ years on 22 projects Michael C. Mitchell

3. Michael C. Mitchell C.E.O. Internationally recognized destination, attraction and lifestyle planner, Mr. Mitchell has contributed to more than 2,000 projects in 59 countries over his nearly forty-year career. Among his most well-known successes was serving as Group Vice-President of the Los Angeles Olympics, where he was responsible for the planning and support operations of the Games. Among his many responsibilities included overseeing the planning of the 56 Olympic venues and supervising the architectural departments venue planning. Mr. Mitchell founded MCM Group twenty-five years ago at the conclusion of the 1984 Olympic Games. He has served as a senior planning consultant to six other Olympic Games, four World Fairs, and has worked with many of the largest leisure, recreation and property development companies in the world, as well as dozens of national and city governments. 米切尔先生是一位国际知名的旅游目的地、公园和生活社区的规划师，在近40年的职业生涯里，他在世界59个国家参与了超过2000个项目的设计与规划。其中最精彩的一页是作为洛杉矶奥运会副总裁，负责整个奥运会的规划和维护支持等工作。在他众多经历中，还包括监督了56个奥运场馆规划和建筑设计的工作。米切尔先生在1984年洛杉矶奥运会之后创建了MCM集团公司。同时，他还为其它6届奥运会、4届世界博览会担任过高级规划顾问，并多次同许多大型的娱乐、休闲和房地产开发公司和几十个国家和城市的政府一道参与项目。

4. Mr. Mitchell was trained in economics and planning and during his last year at university in 1969 he was selected as one of ten students throughout America to serve on SCOPE (Student Council on Pollution and Environment) that was part of the Nixon Administration’s involvement of student leaders in the environmental movement. Mr. Mitchell was assigned to the Federal Water Quality Administration. This office became the core agency of the newly created Environmental Protection Agency (EPA). Mr. Mitchell was on the team that helped define the Environmental Impact Statement which became the basis for all environmental impact assessment programs throughout the world. During this period he also wrote a national environmental education program to be used in U.S. high schools on multivariate problem solving. 米切尔先生大学所学专业为规划与经济学。他在大学毕业的那一年，作为美国全国选拔的10名学生之一加入了污染和环境学生联合会（SCOPE），此举是尼克松当局倡导学生参与环保运动计划的一部分。米切尔先生被分配进入联邦水务局。此水务局成为了新成立的环境保护机构的核心机构。米切尔先生参与编撰了环境影响报告书内的规章制度，后来这些规章制度成为了全球环境评估计划的基础文件。在此期间，他还编写了全国环境教育方案，被美国高校广泛推广用来解决各种环境问题。

5. After leaving the Environmental Protection Agency in 1973 he became one of the senior managers for America’s first national environmental magazine, Clear Creek. Mr. Mitchell’s primary responsibilities consisted of conducting environmental planning seminars on college campuses across America. Leaving the magazine in 1974 he was retained as senior-vice-president of Hanna Industries to manage the environmental residential development and eco-resort division of the firm. Mr. Mitchell oversaw the design and planning of the first American residential community with a fully recycled gray water system. He also planned and managed the development of two winter ski resorts, the first of many later in his planning career. In 1977 Mr. Mitchell joined Tri-Cities Development and Building Supply Company as an owner and President of this 300 person design, construction and building supply company in the Pacific Northwest of the United States. The company sold some of the early environmental technologies for homes including high efficiency heating stoves, low flow water systems, and hi-efficiency window systems. The firm also developed small environmentally sensitive residential communities. 1973年，在离开环境保护协会后，他成为了美国第一个国家级环境杂志- Clear Creek杂志的高级经理。其主要任务是在全美的高校内开展环境计划研讨会。1974年离开杂志社后，他担任了汉纳工业的高级副总裁，管理环境住宅开发项目和生态旅游分公司的业务。他曾监督和设计了美国第一个全部利用中水回收系统的住宅项目。另外他还规划管理了两个冬季滑雪度假村，这只是他日后职业生涯中参与众多类似项目的开端。 1977年米切尔先生出任三城开发和建筑供应公司的股东和总裁。该公司位于美国西北部，拥有300名员工。公司的主营业务是销售早期的家用环境设备，包括高效能加热炉、低流速供水系统和高效视窗系统。公司还开发小型的环境敏感居住社区。

6. Mr. Mitchell became Executive Director of Alaska ’84 in 1980, an Alaskan state government project created to bring a World Fair to Alaska. Mr. Mitchell oversaw the planning and design of the World Expo which was to create the first environmentally sustainable community in the world. The project was planned to cover the Alaska Pacific University in Anchorage with a fully floating roof and create an enclosed life sustaining system inside this covered community. The recession ended the project in early 1981 and Mr. Mitchell left to become the head of planning and operations of the 1984 Olympics in Los Angeles. MCM总裁米切尔先生担任了1984年阿拉斯加国际展览会项目的执行董事。此项目是阿拉斯加政府投资的项目，旨在为阿拉斯加建设世界博览会。米切尔先生亲自监管此项目的规划和设计，旨在建设第一个环境可持续发展的社区。项目规划是用整体浮顶覆盖安克雷奇大学，在覆盖区内形成封闭型的自我维持的生态系统。1982年初因经济危机的影响此项目被迫终止。随后米切尔先生离开此项目负责1984年洛杉矶奥运会的规划和运营工作。

7. In addition to his responsibilities managing the MCM Group after his Olympic tenure, Mr. Mitchell has remained active in environmental causes including founding the International Amur Tiger Sanctuary in Siberia, which is credited with saving the last ‘Siberian’ Tigers in the wild. The Russian Academy of Sciences awarded Mr. Mitchell an Environmental Doctorate for his work, the first westerner so honored by the Russian Academy of Sciences. He has incorporated his environmental concerns into MCM Group’s longstanding commitment to designing sustainable architecture. Mr. Mitchell continues overseeing MCM Group and is active in its China programs. 除了管理MCM的日常业务外，米切尔先生还积极投身环保事业。为了拯救濒危的西伯里亚虎，米切尔先生在西伯利亚创立了阿穆尔虎国际保护区。 为此，俄罗斯科学院授予他环境学博士称号，这是俄罗斯科学院第一次将此殊荣授予一名西方人。他将自己的环境意识与公司长期投身于绿色建筑设计的决心紧密融合在了一起。 在中国，米切尔先生继续提升MCM集团的行业知名度，并且积极投身于绿色建筑环保事业。

8. MCM Group International was founded in December 1984 after Michael C. Mitchell completed his tenure as head of planning, finance and operations of the Los Angeles Olympics. Since that time, Mr. Mitchell and his team of professionals have contributed to more than 2,000 projects in 59 countries, providing feasibility, planning and design services. The firm is headquartered in Los Angeles, California. Projects include many of the world’s premier destinations and attractions. Mr. Mitchell’s client’s range from city, regional and national governments, local and international corporations, private developers, and international architectural and engineering firms. One of the firm’s leading practice areas is tourism – including planning and design for resorts and hotels; casinos; public attractions such as aquariums, zoos, museums, arenas, exposition centers; commercial attractions such as theme parks, sea life parks, water parks, and specialty attractions; and special events such as World Fairs, Olympic Games, expositions and festivals. 1984年，时任美国洛杉矶奥运会规划、财务、运营总监的米切尔先生在任职期满后，于同年12月份成立了MCM集团公司。自那之后，他带领着他的专业团队先后为世界59个国家的2000多个项目提供可行性分析、规划设计服务。目前，总部设在美国加州洛杉矶市。 公司所服务过的项目包括许多世界一流的旅游目的地与景点。米切尔先生的客户包括省、市、区域各级政府部门，本土与跨国公司，私营开发商，以及国际建筑工程公司。 公司的强势业务领域之一便是旅游规划与设计，包括度假区和酒店、赌城、公共水族馆、动物园、博物馆、竞技场、展览馆、商业主题公园、海洋公园、水上乐园以及特殊景点，还有一些特殊策划如世博会、奥运会、展览会与大型庆典等。

9. Services that MCM Group provides for tourism clients include market analysis – visitor projections; consumer response; facility sizing guidelines; financial feasibility analysis – revenue estimates, pricing strategies, cost studies, pro forma operating statements, supportable investment, financing strategies and economic impact analysis; Concept Development – site analysis, facility and attraction programs, facility concepts, master planning, phasing analysis, and project scheduling; and Market Positioning – destination brand strategies, and market campaigns as they relate to facility planning. In addition to our destination and attraction practice, MCM also focuses a practice area on lifestyle centers that include regional lifestyle centers, family entertainment centers, retail planning and design as well as large residential and mixed-use developments. MCM’s specialization is in feasibility and planning studies for large-scale leisure, entertainment and lifestyle destinations. MCM集团公司提供给旅游业客户的服务包括市场分析－游客预测，消费者体验，设施规模规划；财务可行性分析－收入预算、定价策略、成本研究、前期备考经营、投资支持、融资策略、经济影响分析；概念开发－现场分析、设施景点项目、设施概念、总平面规划、阶段分析、工程进度安排；以及市场定位－品牌策略、与设施规划相关的市场推广。 除了服务于旅游目的地和景区，MCM同样也关注品位生活领域－区域性的生活创意中心、家庭娱乐中心、零售业规划设计以及大型居住区与综合开发项目。MCM善于为大型休闲娱乐生活创意项目提供专业可行性分析和规划调查研究。

10. A brief sampling of tourism clients include seven Olympic Games and planning committees; four Goodwill Games; five World Sports Championships; four World’s Fairs; eleven Expositions and Centennials; city visitor associations such as Las Vegas, Nevada; Reno/Lake Tahoe; Seattle, Washington; Buffalo, New York; Oklahoma City, Oklahoma; Liverpool, England; Manchester, England; Colon, Panama;; St. Petersburg, Russia to name just a few. Regional and national governmental client’s include Austria; South Korea; Queensland, Australia; State of California; State of Washington; Puerto Rico; and the U.S. National Park Service. Resort Hotels such as the Las Vegas Hilton; Luxor, Las Vegas; MGM Grand; Raffles Hotel, Singapore. Tourism attraction clients include the Smithsonian National Air and Space Museum annex (Washington, DC); the Smithsonian National Museum of Natural History expansion (Washington, DC); NASA’s Johnson Space Center in Houston; The Field Museum of Natural History in Chicago; the Aquarium of the America’s, New Orleans; the Walt Disney Company; Universal Studios; Knott’s Berry Farm in Southern California; Disney Paris, Disney Tokyo, Disney, Hong Kong; Princess Cruise Lines, Shanghai Entertainment City, China; Aquaria Entertainment City in Eilat, Israel; and several tourism projects in Dubai, to name just a few of the more than 2,000 projects that the team of MCM Group has contributed to. 下面简要列出MCM曾服务过的旅游业客户：包括七届奥运会、五项世界体育锦标赛、四次世界博览会、十一次展览会；各地游客协会如拉斯维加斯、内华达、里诺、西雅图、华盛顿、水牛城、纽约、俄克拉何马城、利物浦、曼彻斯特、科隆、圣彼得堡等。区域及全国政府机构，包括奥地利、韩国、澳大利亚昆士兰、美国加州、波多黎各以及美国国家公园。度假酒店如拉斯维加斯希尔顿酒店、卢克索、米高梅大酒店、新加坡莱佛士酒店。旅游景点客户包括美国华盛顿史密森国家航空航天博物馆附件、史密森国家自然历史博物馆的扩建、美国宇航局休斯敦的约翰逊航天中心、芝加哥国家历史博物馆、美洲水族馆、迪斯尼公司、环球影城、南加州诺氏果园、巴黎迪士尼、东京迪士尼、香港迪士尼、公主邮轮、上海娱乐城、以色列埃拉特水族娱乐城、以及迪拜的一些旅游开发项目。

11. Domus MCM

12. Domus 论坛邀请函 2008年10月22日下午，在毗邻上海黄浦江边的时尚老码头Stiller’s餐厅，《Domus国际中文版》邀请国内外知名建筑设计师，与享誉世界的顶级专业厨房家电品牌GAGGENAU嘉格纳联袂举办了主题为“住宅设计的发展趋势”下午茶交流活动。 曾担任美国洛杉矶奥运会规划、财务、运营总监，时任MCM集团公司总裁的Michael C. Mitchell先生则与大家分享了自己对于转型期的中国建筑设计的想法。Michael C. Mitchell先生与台下60余位建筑师、室内设计师以及地产开发商共同交流了各自的观点，迸发出了思想的火花。

13. Domus

14. 邀 请 函 尊敬的Michael C，Mitchell先生： 您好！ 《Domus 国际中文版》诚邀您作为嘉宾参加主题为“住宅设计的发展趋势”的下午茶活动。 时间：2008年10月22日(星期三)14：30—20：00 活动地点: 上海市黄浦区中山南路505弄靠近复兴东路 时尚老码头 赞助商：Gaggenau 活动流程： 14:30 - 15:00 嘉宾签到 15:00 - 17:00 发言与提问 15：00-15：30 Michael C. Mitchell 先生发言 15：30-15：40 提问时间 15：40-16：10 卜冰先生发言 16：10-16：20 提问时间 16：20-16：50 徐敏聪先生发言 16：50-17：00 提问时间 17:00 - 18:00 主讲嘉宾与参与嘉宾互动讨论 18:00 - 20:00 晚餐时间 Domus国际中文版 Invitation Letter Dear Michael C，Mitchell Mr： DOMUS China invites you as our honorable guest to our “Development of Residential Design” event, 14:30-20:00, October 22, 2008. Time: October 22, 2008 (Wednesday) 14:30---20:00 Venue：The Cool Docks , Building 3, 7TH Floor 505 Zhong Shan Nan Road South Bund, Close to Fuxing Rd. Host: Domus China Sponsor: Gaggenau Procedure: 14：30-15：00 Guests sign-in 15：00-17：00 Speeches and question time 15：00-15：30 Guest speaker: Michael C. Mitchell 15：30-15：40 Question times 15：40-16：10 Guest speaker: Mr. Bing Bu 16：10-16：20 Question times 16：20-16：50 Guest speaker: Mr.David Tsui 16：50-17：00 Question times 17：00-18：00 Free communications 18：00-20：00 Dinners Domus国际中文版

15. L • SPEAKERS’INTRODUCTION: • Michael C. Mitchell • January 4th, 1946, born in Portland, Oregon, USA • Present Residence: Los Angeles, California • Education: Graduate school of University of Pennsylvania and Portland State University, majored in Design and economics • Honored Ph.D of Russian Academy of Sciences • Guest lecturer of UCLA Anderson School of Management and University of Southern California School of International Studies • 1984, Chief Design & Finance Officer of Los Angeles Olympic Games,Founded MCM Group the same year in Los Angeles, leading his professional team offering over 2,000 services including project analysis and design in 59 countries • 主讲嘉宾介绍： • 麦克•C•米切尔 • 1946年1月4日出生在美国俄勒冈州的波特兰； • 目前居住在美国加利福尼亚州洛杉矶； • 毕业于宾夕法尼亚大学和波特兰州立大学研究生院规划与经济学专业； • 俄罗斯科学院名誉博士； • 美国加州大学洛杉矶分校（UCLA ）安德森管理学院和美国南加州大学国际关系学院客座讲师； • 1984年，时任美国洛杉矶奥运会规划、财务、运营总监的米切尔先生在任职期满后，于同年12月份成立了MCM集团公司。自那之后，他带领着他的专业团队先后为世界59个国家的2000多个项目提供可行性分析、规划设计服务。目前，总部设在美国加州洛杉矶市。

16. L • Bing Bu • One Design Inc, Principal • Master of Architecture, School of Architecture,Yale University • Bachelor of Architecture, School of Architecture, Tsinghua University • David Tsui • HASSELL, Principal, Hong Kong/Shanghai • Bachelor of Art in Interior Design (with commendations), • HK Polytechnic UniversityMaster of Business Administration, Southeastern University, Washington DC • Master of Counselling, University of New England, Australia EVENT BACKGROUND: Since the founding, DOMUS China has been concerned about the social responsibility of development which media industry shoulder. In addition to accomplishing the magazine’s basic functions, DOMUS China keep joining in making progress of media industry with a positive attitude. The social transition can make great influence to residential design. Today’s China is changing from an agricultural society to an urban society, which also brings many changes to our daily life styles and constructional environment. Domus China will invite architects, real estate developers and interior designers together to discuss and exchange ideas on development and the trend of residential design. 背景: 除完成好杂志的基本功能外，DOMUS国际中文版自创刊以来一直关注并致力于媒体产业对行业发展应肩负的社会责任，不断以积极的态度推动行业进步。社会转型深刻影响着住宅的设计。今天的中国正日益实现从以农业为主的社会向以城市为主的社会的转变，这个转变对我们的生活方式和建筑环境也带来了很多变化。DOMUS国际中文版将邀请建筑、房地产开发和室内设计等领域的知名人士共同探讨和交流住宅设计的发展和趋势。 • 卜冰 • 集合设计(美国/上海) 合伙 • 耶鲁大学建筑学硕士 • 清华大学建筑学学士 • 徐敏聪 • HASSELL（香港/上海） 董事 • 美国华盛顿东南大学工商管理学硕士 • 澳大利亚新英伦大学专业心理辅导硕士 • 香港理工大学室内设计学学士

17. 2008 The lecture of International Landscape Architecture Master at Peking University MCM

20. 北京大学演讲照片

21. 清华大学演讲邀请函

22. 海南文昌高峰论坛邀请函 为适应我国航天事业可持续发展战略，满足新一代无毒、无污染运载火箭和新型航天器发射任务需求，经国务院、中央军委批准，我国将在海南省文昌市建设新航天发射基地。文昌航天发射基地主要承担地球同步轨道卫星、大质量极轨卫星、大吨位空间站和深层探测卫星等航天器的发射任务，随着筹备工作的层层推进，航天基地建设越来越得到各级政府和社会各界的高度重视，也得到海内外的广泛关注。为了更好地支持航天中心项目建设，抓住这一重大的历史机遇，促进文昌的经济社会迈上新的台阶，中共海南省委宣传部、文昌市委市政府决定在发射中心项目建设正式启动之前，举办以“构建一流发展环境，打造完整航天发射基地产业链”为主题的高峰论坛。特邀请美国MCM集团公司（世界顶级顾问公司，曾规划设计过东京迪斯尼、好莱坞影城等著名旅游景区）高层管理人员或策划专家前来参加。

23. LKP LKP 建筑讲座

24. 宁波演讲 麦克·C·米切尔教授参加第四届全国高校景观设计毕业作品展开幕仪式并发表精彩报告 3月9日下午，第四届全国高校景观设计毕业作品展——宁波站首次展览在浙江万里学院设计艺术与建筑学院52号楼3楼艺术展厅隆重拉开帷幕。总裁麦克·米切尔先生和集团北京办事处张乐总经理应邀参加了仪式，参加开幕仪式的还有浙江万里学院副院长应敏，设计艺术与建筑学院院长周斌，宁波市风景园林协会秘书长谢祖培以及市新闻媒体单位领导等。 开幕上，麦克·C·米切尔教授代表全国高校景观设计毕业作品展主办单位向设计艺术与建筑学院颁发了优秀组织奖。下午，米切尔先生和校领导一行兴致勃勃地观看了景观设计毕业的作品。晚上米切尔先生应邀在浙江万里学院图书馆报告厅做了主题为“建筑与设计的未来”精彩演讲。 The CEO of MCM Group –Michael attended the opening ceremony of the 4th National University Landscape Design Exhibition and made a fabulous presentation. The 4th National University Landscape Design Exhibition—Ningbo station has opened in the 3rd floor, 52 # building of Zhejiang WanLi University. The CEO of MCM Group – Mr. Michael and General Manager of MCM Beijing office—Ms Zhang Yue had been invited to attend the opening ceremony , as well as the vice-chancellor of ZheJiang WanLi university –Mr.Yingmin , chancellor of design art and Architecture Faculty—Mr.Zhoubin , the secretary-general of NingBo Landscape Association –Mr.XieZuPei and some officers of media . Mr. Michael, as a representative of initiator, issued the excellent originated award. Mr. Michael and university chancellor viewed all of design in the afternoon. Based on the invitation of ZheJiang WanLi University, Mr. Michael made a tremendous speech of “The Future of Architecture and Design” in the evening.

25. 北京大学授课邀请函