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Most of the people from Marketing Sector have heard about Six Sigma tools but don’t know where these tools can be used. Are you one of them? If yes then you are about know brief description of exactly where these tools are used.<br>
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How Six Sigma Tools are useful in Marketing Most of the people from Marketing Sector have heard about Six Sigma tools but don’t know where these tools can be used. Are you one of them? If yes then you are about know brief description of exactly where these tools are used. A number of Six Sigma Tools are used in the sales department in order for problem solving and increasing the efficiency of working of the industry.
Some of them are as follows: • Six Sigma can be used in marketing to monitor customer satisfaction and decide • actions to increase customer satisfaction. • There can be scope of improvement for either product quality or to improve • service quality. • Through proper data collection Six sigma can be used to optimize customer visits • and improve the order conversion ratio. • Previous data analysis helps to develop proper Forecasting accuracy. • Suitable Six sigma tools such as Pareto, Ishikawa diagram can be used to identify • root causes for poor delivery performance and further improve. • Six sigma can be used to reduce the documentation defects and thereby improve • customer satisfaction.
Why to use Six Sigma For Marketing? Define the goals and customer requirements. Control future process performance. Measure the process to determine current performance. Improve the process by eliminating defect root causes. Analyze and determine the root causes of the defects.
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