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Brand Outside Strategy 7 : Embracing an Age of Self-Determination

Brand Outside Strategy 7 : Embracing an Age of Self-Determination. Emerson’s Back … with a vengeance! It’s scary ! It’s cool !. Gas from priceline.com. Self-Determination Redux Micropower (fuel cells) … Microgrids … “Virtual Utilities” Source: The Economist (08.2000).

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Brand Outside Strategy 7 : Embracing an Age of Self-Determination

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  1. Brand OutsideStrategy 7:Embracing an Age of Self-Determination

  2. Emerson’s Back… with a vengeance! It’s scary! It’s cool!

  3. Gas from priceline.com

  4. Self-Determination ReduxMicropower (fuel cells) …Microgrids …“Virtual Utilities”Source: The Economist (08.2000)

  5. Chaos Breeds: The Dawn of … The [New] Age ofSelf-Determination!

  6. “We are in abrawl with no rules.”Paul Allaire

  7. The [New] Ge WayDYB.com

  8. The Gales of Creative Destruction+29M = -44M + 73M+4M = +4M - 0M

  9. The Individual

  10. White Collar Revolution!

  11. “The fundamental unit of the new economy is not the corporation, but the individual. Tasks aren’t assigned and controlled through a stable chain of command but are carried out autonomously by independent contractors—e-lancers—who join together in fluid and temporary networks to sell goods and services. When the job is done, the network dissolves and its members become independent again, circulating through the economy, seeking the next assignment.” Thomas Malone and Robert Laubacher

  12. DISTINCT … OR EXTINCT!“If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.” Michael Goldhaber, Wired

  13. “You must realize that how you invest your human capital matters as much as how you invest your financial capital. Its rate of return determines your future options. Take a job for what it teaches you, not for what it pays. Instead of a potential employer asking, ‘Where do you see yourself in 5 years?’ you’ll ask, ‘If I invest my mental assets with you for 5 years, how much will they appreciate?How much will my portfolio of career options grow?’ ”Stan Davis & Christopher Meyer, futureWEALTH

  14. Credo“WORK WORTH PAYING FOR”

  15. Youare the …Rock Stars of the B2B Age!

  16. “You are the storyteller of your own life, and you can create your own legend or not.”Isabel Allende

  17. “I am an American, Chicago born, and go at things as I have taught myself, free-style, and will make the record in my own way.”Saul Bellow, The Adventures of Augie March

  18. America[ns] The …Beautiful Re-inventorsBen F.Ralph W.E.Dale C.N.V.P. Werner E./EST“Tony R.”/“Coals Dude”Stephen

  19. Bill Parcells’ World/ Brand You World!BLAME NOBODY!EXPECT NOTHING!DO SOMETHING!NY Post (9/99)

  20. “Everything can be taken from man but one thing: the last of human freedoms—to choose one’s own attitude in any set of circumstances,to choose one’s own way.”Victor Frankl, Auschwitz survivor

  21. The Work

  22. Enter … The WOW Project!**The Project50

  23. Topic: Boss-free Implementation of STM/Stuff That MATTERS!

  24. I. THE IDEA“4Fs”: Find a FellowFreak Faraway

  25. Recruit (a/a = 1) Friend (in the Boondocks)Skip (Flip off) the Hierarchy!Recruit (A)nother Friend!Do Some Cool Shit! Fast!Surround the Bastards (with WOW WINS/ results)!

  26. II. THE NUGGETDo Something. Do Anything.Get Going.Now.

  27. Opportunity ALWAYS Knocks VFCJ*“Strategy”*Volunteer For Crappy Jobs

  28. Is It …“The Oh-Shit-I-Wish-It-Were-Over Memorial Day picnic”or “The First Annual Seriously Kewl Celebration of Our Incredible Staff”

  29. Is It …Wrestle the damn Safety Manual into line with the ridiculous new OSHA Regs?Or …A stealth opportunity to address the War for Talent via … a thoroughgoing review of how safety and environmental issues contribute to making this a Great Place to Work?

  30. Is It …Fix these bloody customer problems that have cropped up with the new 2783B?Or …A chance to work with a hotshot, young division GM on …using the Internet/Internet Speed to revisit the entire process of how we get customer input—before and during the fact—into the heart of the Product Design Process?

  31. The greatest dangerfor most of usis not that our aim istoo highand we miss it,but that it istoo lowand we reach it.Michelangelo

  32. Epitaph from Hell … Joe T. Jones 1942 - 2000HE WOULDA DONE SOME REALLY COOL STUFF BUT … HIS BOSS WOULDN’T LET HIM!

  33. Ann Richards’ DogmaShow up! Know your story!Put yourself at risk every day!

  34. The Organization: (Talent) Seller’s Market

  35. “When land was the scarce resource, nations battled over it. The same is happening now for talented people.”Stan Davis & Christopher Meyer, futureWEALTH

  36. Tomorrow’s Headlines“Molecular biologists are up 3 points, economists down 1/4, in moderate trading”futureWEALTH, Stan Davis and Christopher Meyer

  37. Winner Take All!From “1, 2 or 3” [JW] to …“Best talent in each industry segment to build best proprietary intangibles”[EM]Source: Ed Michaels, War for Talent (05.17.00)

  38. “Top performing companies are two to four times more likely than the rest to pay what it takes to prevent losing top performers.”Ed Michaels, War for Talent (05.17.00)

  39. “A good plant engineer in a paper mill may create $100K to $300K in value per year. An outstanding software product developer may create a product worth $1M to $300M. Talented people are less likely to wait their turn. We used to view young people as trainees; now they are authorities. Arguably this is the first time the older generation can—and must—leverage the younger generation very early in their careers”Ed Michaels , War for Talent (05.17.00)

  40. Dudes With ’Tude“Our business needs a massive transfusion of talent. And talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.”David Ogilvy

  41. “Diversity defines the health and wealth of nations in a new century. Mighty is the mongrel. … The hybrid is hip. The impure, the mélange, the adulterated, the blemished, the rough, the black-and-blue, the mix-and-match—these people are inheriting the earth. Mixing is the new norm. Mixing trumps isolation. It spawns creativity, nourishes the human spirit, spurs economic growth and empowers nations.”G. Pascal Zachary, The Global Me: New Cosmopolitans and the Competitive Edge

  42. “Capitalism and the conditions for creating wealth have changed in ways that play to the strengths of hybrid individuals, organizations and nations. And those that wish to profit from changing economic conditions must view hybridity as their first and best option. This bold claim warrants an explanation. The ability to apply knowledge to new situations is the most valued currency in today’s economy. Highly creative people … are misfits on some level. They tend to question accepted views and consider contradictory ones. This appreciation defines the mongrel mentality. Strangers instinctively question things that natives take for granted. Many things strike them as odd or stupid. …”G. Pascal Zachary, The Global Me

  43. Women and new-economy management …

  44. Women’s Stuff =New Economy MatchImprov skillsRelationship-centricLess “rank consciousness”Self determinedTrust sensitive IntuitiveNatural “empowerment freaks” (less threatened by strong people)Intrinsic (motivation) > Extrinsic

  45. “TAKE THIS QUICK QUIZ: Who manages more things at once? Who puts more effort into their appearance? Who usually takes care of the details? Who finds it easier to meet new people? Who asks more questions in a conversation? Who is a better listener? Who has more interest in communication skills? Who is more inclined to get involved? Who encourages harmony and agreement? Who has better intuition? Who works with a longer ‘to do’ list? Who enjoys a recap to the day’s events? Who is better at keeping in touch with others?”Source: Selling Is a Woman’s Game: 15 Powerful Reasons Why Women Can Outsell Men, Nicki Joy & Susan Kane-Benson

  46. The Market: Fighting Sameness with Distinction

  47. Quality Not Enough!“Quality as defined by few defects is becoming the price of entry for automotive marketers rather than a competitive advantage.”J.D. Power

  48. Quality Not Enough!“While everything may be better, it is also increasingly the same.”Paul Goldberger on retail, “The Sameness of Things,” The New York Times

  49. “These days, you can’t succeed as a company if you’re consumer led—because in a world so full of so much constant change, consumers can’t anticipate the next big thing. Companies should be idea-led and consumer-informed.”Doug Atkin, partner, Merkley Newman Harty

  50. Web World: POWER TO THE PEOPLE

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