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CDG Advocacy Council (CAC)

CDG Advocacy Council (CAC). April 30, 2007. Agenda. Roll-Call Opening Remarks Executive Support Device Strategy Carrier Retention Plan CMO Summit Carrier Outreach UMB Positioning Discussion Topics Selected Charts Revised 2007 CAC Plan Adjourn. Executive Support.

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CDG Advocacy Council (CAC)

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  1. CDG Advocacy Council (CAC) April 30, 2007

  2. Agenda • Roll-Call • Opening Remarks • Executive Support • Device Strategy • Carrier Retention Plan • CMO Summit • Carrier Outreach • UMB Positioning • Discussion Topics • Selected Charts • Revised 2007 CAC Plan • Adjourn

  3. Executive Support

  4. Conferences and Executive Road Shows • Middle East and North Africa Conference • Marrakech, Morocco, 3-4 May • Pan-Asia Executive Roadshow • New Delhi, 24 May (Milestone: 50 Million Subscribers) • Jakarta, Indonesia, 28-29 May (CEO Roundtable) • Sub-Sahara Africa Executive Roadshow • Johannesburg, S.A., 7-8 May • Latin America Regional Conference • Cancun, Mexico, 15-16 May • China and Japan Roadshow • Beijing, China, 10 July • KDDI Press Tour, 12 July • Pan-Europe Executive Roadshow • London, England, 18 October • Moscow, 19 October • Oslo, Norway, 22 October • Prague, Czech Rep, 23 October • North American CDG Conference • TBD San Diego, 15-16 November Executive Participation is requested • Mobility World Congress • Hong Kong, China, 4-6 December

  5. Press Briefings and Live Webcasts • “3G: Enabling Telephone and Broadband Access for All” media dinner • MENA 3G CDMA conference, Marrakech, Morocco, 3-4 May • “Winning with 3G in Africa” press interviews • Sub-Sahara Africa 3G CDMA conference, Johannesburg, 6-7 May • “Latin America Regional Conference” press interviews • Latin America CDG and IA450 conference, Cancun, 15-16 May • “3G CDMA: Telephone and Broadband Access for All” live webcast • TeleSemana hosted webcast in Spanish, Cancun, 17 May • “50 million CDMA subscribers in India” press interviews • CDG India 2007 International Conference, New Delhi, 24 May • “Driving Growth & Migration to 3G CDMA in Indonesia” press briefing • CEO Roundtable and executive briefings, Jakarta, 28-29 May • “How CDMA Industry is Driving Price of 3G Devices Down” live webcast • Costa Mesa, CA, 12 June

  6. White Papers • “Maximizing the value:Capitalizing on the next wave of mobile broadband data applications” • Iain Gillott, iGR • “Past as a Guidepost to the Future:Reflections on the Continued Growth of the Mobile Communications Industry” • Shiv Bakhshi, IDC • “CDMA2000 1xEV-DO Rev A:Applications and Services” • CDG • “Ultra Mobile Broadband:Strong Value Proposition” • Mike Thelander, Signals Research

  7. Carrier Retention Plan(VIVO)

  8. VIVO Support Plan – Update • VIVO requested CDG assistance to maximize the value of their C2K network • Sprint Nextel will support VIVO, if VIVO is committed to making the necessary long-term investments to strengthen their CDMA business • Met with VIVO on March 28 at CTIA Wireless • Hilton Mendes, Director of Device Development, and Eduardo Aspesi, Marketing & Innovation • VIVO reaffirmed a commitment to CDMA and their interest in working to maximize the network and its service offerings • VIVO’s main focus in 2007 will be GSM, but they will continue with the EV-DO Rel 0 expansion (not Rev A) • VIVO identified the following CDMA network differentiators and areas of interest: • Position Location: • Launched WaveMarket CDMA family position location services • Planning to use CDMA network to track valuable cargo • EV-DO Broadband Data: • Enterprise (e.g., email) • Youth and early adopter market • Broadcast • ISDB-T broadcast services (with multimode CDMA2000 devices) • Other • Network Optimization • Services automation • Device aggregation efforts

  9. VIVO Support Plan – Update • CDG briefed VIVO on: • Device aggregation and procurement efforts (GHRC/CCF) • EV-DO inter-standard roaming efforts (IRT) and availability of WorldModeTM devices • Automatic service codes and credit sharing (MiPhone, Jamaica) • VIVO welcomed the opportunity to meet with U.S. operators to discuss methods to further maximize the value of their CDMA network • Next steps: • VIVO to send an email reaffirming their commitment to CDMA and asking for long-term support • Schedule a visit to the U.S. for VIVO to meet with U.S. operators – organized by the CDG • Other meetings in Brazil to follow up on specific issues • News updates: • In the last few weeks, there have been strong improvements in the implementation of data roaming between Sprint Nextel and VIVO after a month without progress • Added 300K pre-paid subscriptions to GSM network in 3 months • “Vivo intends to continue with its traditional CDMA network. It is not our plan. . .at least for the foreseeable future. . .to deactivate our CDMA network," reported VIVO CEO Roberto Lima. • Portugal Telecom agreed to allow Telefonica to take full control of the JV • Spent $1B in 2006 for capital investments (50% to GSM). • Just approved another $851 million for capital investments in 2007

  10. TNZ – Update • TNZ is studying the possibility of deploying a GSM/WCDMA network • Being considered to address global roaming • Telstra will decommission its CDMA2000 network in 2008 • Brand name WorldMode phones are still too expensive • Form factor, selection and pricing is not yet competitive • Vodafone is continuing to provide stiff competition • TNZ board meeting to review technology is scheduled for June: • As with previous board meetings, the migration to WCDMA will be discussed • Business case has not justified a decision to migrate to WCDMA • TNZ is discussing options with several other carriers • Telus visited TNZ to discuss device aggregation efforts • CDG has been meeting and addressing TNZ needs

  11. Device Strategy

  12. Device Strategy Council – Update • Co-chair: Telus • Alltel, VZW, Sprint Nextel, Tata Teleservices, Telus and TNZ are participating with manufacturers • Still soliciting a potential second co-chair • CDMA device aggregation efforts update • EV-DO Rel. 0 PC Cards @ 800 MHz (Sierra Wireless and Kyocera) • Entry-level 1X handset @ 800 MHz (Kyocera) – 2M unit order • Mid-tier handset @ 800 MHz and 1900 MHz • Entry-level 1X handset @ 800 MHz (South East Asian operators) • Entry-level 1X handset @ 1900 MHz (for Africa; vendor being determined now) • Entry-level EV-DO USB thumb-drive @ 800 MHz • Entry-level 1X handset @ 800 and1900 MHz • Entry-level 1X handset @ 450 MHz • EV-DO Rev. A USB thumb-drive • WorldMode™ – engaging China Unicom to develop requirements document with Sprint Nextel. KDDI reviewing the document for future use. • DSC provided document priorities to GHRC Team • EV-DO Rev. A • Mobile IP • DSC recommended work to align industry test and certification processes • Discussions underway with operators, CDG System Test Team, CCF and vendors on how to execute • Doug Martel to provide secretariat services (e.g., logistics, meeting planning, etc.)

  13. Amoi CMA8107 • Mode: CDMA2000 1X/EV-DO (800/1900 MHz) and GSM/GPRS (900/1800 MHz) • Form Factor: Clam Shell with internal antenna:Size: 92.5x49.5x18.7 (mm); Weight: 104g • Camera: 1.3M pixels CMOS camera with LED flash; • Features: Bluetooth v1.1; GPS; Stereo Sound, Modem; WAP 2.0 Browser (Access NF3.2), MMS 1.2, Media Player, Audio & Video Streaming, BREW v3.1 / Java, aGPS; • Displays: Main Display:2.0’’, 176×220, 262k, Color, TFT, External Display: 1.1’’, 96*96 65K, Color, CSTN • Memory (FLASH/RAM): 128MB/64MB; T-FLASH Note: Depending upon the market, EV-DO can be removed by replacing MSM6500 with MSM6125

  14. CMO Council

  15. Developing Clear Messaging (CDMA Positioning) Emerging Markets Entry-level Handsets Issue press release (15 May) Conduct webcasts (16 May from Cancun in Spanish and Costa Mesa on 12 June) Distribute fact sheet (being created) Rev A, Rev B and UMB Value Propositions Develop Operator and Business Case Studies Emerging Market Operator Case Studies (1-2) Rev A Operator Case Studies (1-2) Operator Outreach Cross Industry Marketing efforts m-commerce (mobile payment) IT Industry (social networking) Other Action Items Manifesto, including Success Factors Data Repository http://www.cdg.org/technology/cdma_technology/cdma_stats.asp http://www.cdg.org/members_only/resource_center2.asp (Members only) CMO Council Efforts

  16. CDG Carrier Outreach

  17. Carrier Outreach • Since the CMO Summit, the CDG has reached out to: • VIVO • SKT • LGT • Centennial D.R. • CDG held an operator roundtable on March 30 in Orlando with: • China Unicom • IUSACELL • KDDI • LGT • Reliance • CDG is having a Steering Committee meeting on May 1 in Dallas • Regional Operator Champions • SKT in Asia • Starcomms in Africa • Starcomms • IUSACELL • Verizon Wireless • Sprint Nextel • KDDI • TNZ • SKT • Sprint Nextel • Tata Teleservices • Verizon Wireless • VIVO

  18. UMB Positioning

  19. Ecosystem Coverage Large client base and experienced global suppliers. Economies of Scope Large non-contiguous or ubiquitous coverage. Lower Total Cost of Ownership Mobility Latency Lower end-to-end latency to support delay sensitive applications Better user experience Capacity Robust mobility support with seamless handoffs inherent in all aspects of UMB design Better user experience Speed High spectral efficiency in all environments Lower Total Cost of Ownership Ultra-high data speeds in downlink and uplink across entire coverage area Better user experience Time-to-Market Revenue-generating services become commercially available in early 2009 Devices VoIP Multimode UMB devices will leverage existing 3G CDMA device selection Economies of Scale IP-based Large numbers of VoIP calls coexist with high capacity data services. Improved Earnings Flat IP-based core network interconnectivity Improved Performance & Convergence UMB: Value Proposition UMB offers the strongest value proposition within the industry Substantial Industry Value

  20. Comparison: Mobile Broadband Requirements Source: Mobile WiMAX: Vision & Evolution, Siavash M. Alamouti, CTO, Intel Mobile Wireless Group

  21. Comparison: Wireless Standards Evolution ? Source: Enabling the WiMAX Ecosystem, Don Shaver, Director, Communication Systems Laboratory, TI, March 27, 2007

  22. Comparison: Normalized and Expanded Source: iGR, Research and Consulting, February 2007

  23. UMB Positioning • UMB 1.0 specification was approved by TSG-C on April 5 • Submitted to ITU-R WP8F as an M.1457 Update • UMB 2.0 specification to be published during the week of June 18 • To be submitted to ITU-R prior to January 2008 as “best and final” • Joint CDG/3GPP2 Press Announcement • Drafted • Looking for an service provider to commit to UMB, the “bell ringer” • Verizon joined ETSI & 3GPP. Requesting 1X/EV-DO to interwork with LTE • Solicit large operator to promote long-term merits of Rev A and Rev B • Dilute sense of urgency of deploying OFDM-based solutions, other than for multicasting (MBMS) • In-band vs. New Spectrum: What strategy should be taken with EV-DO and UMB to maximize business revenues?

  24. Rev A: Value Proposition Enabling rich IP-based services with improved user satisfaction in all environments • Advanced Broadband Data Services • Enables real-time, symmetric, and delay sensitive (low latency) high-speed mobile broadband services • Increased Speeds • Average download speeds of 600-1400 kbps with bursts up to 3.1 Mbps and average upload speeds of 350-500 kbps with bursts up to 1.8 Mbps • Increased Capacity • Highest spectral efficiency available in the industry – enabling a lower total cost of ownership • Greater Bi-directional Symmetry • Reduced Latency • Average latency below 50 milliseconds (RTT) – enabling delay sensitive applications, such as VoIP • Advanced Quality of Service • User and Flow-based prioritization to enable different grades of service based on subscription and app • IP-based Network Interface • Greater service flexibility, network control and efficiencies, and increased total cost savings (up to 30%) • Backward Compatibility Latest breakthrough in mobile broadband communications

  25. EV-DO Rev. A: Leading Broadband Technology The first All-IP, low-latency, broadband multimedia and multicasting network to be commercially deployed Movistar (Venezuela) Movilnet (Venezuela) Bermuda Digital Communications (BDC) MTS First Wireless (Nigeria) Telefonica O2 (Czech Rep) Arobase Telecom (Cote d’Ivoire) Mobilkom (Czech Rep) EOCG (Caribbean) Skytel (Mongolia) Telesystems or Ukraine Tatem Telecom (Dem. Rep. of Congo) Most all CDMA2000 operators are expected to upgrade to Rev A Logo Not Shown: Broadband Everywhere (Philippines)

  26. EV-DO: Leading Mobile Broadband TechnologyFirst-to-Market performance and economics is driving EV-DO subscriber growth Mobile Broadband Global Cumulative Subscribers 2005 2006 2007 2008 2009 2010 2004 EV-DO: Dominant Mobile Broadband Solution Sources: Strategy Analytics, Worldwide Cellular User Forecast, September 2006, and Mobile Broadband Subscriptions Forecast, November 2006 Ovum, Mobile Regional Forecasts, December 2006 Yankee Group, Global Mobile Forecast, December 2006 In-Stat/MDR, 3G, Wi-Fi, WiMAX and others battle for wireless supremacy, February 2007 Informa, Future Mobile Broadband: HSPA, EV-DO, WiMAX & LTE Yankee Group, Modest WiMAX Grows Despite Uncertainty, January 2007

  27. CDMA2000: 2010 Vision • Serving the Diverse Needs of the Wireless World • Enabling services limited only by the imagination in • densely populated urban areas and sparsely populated rural areas • Leading Source of Revenue in Developed Markets • Mobile Broadband Revenue enabled by Rev A, Rev B and UMB • Leading Access Technology in Emerging Markets • Affordable Telephony and Broadband Access • Substantial 3G Share Value • One out of every three 3G subscribers – Driving healthy competition Enabling Substantial Industry Share Value

  28. Discussion Topics

  29. Other CAC Discussion Topics (Proposed) • Evolution Support • What more can be done to promote Rev A and Rev B? • Showcase accounts, press tours, etc. • UMB Standardization, Promotion and Development • Support acceptance of UMB brand name (3GPP2, ITU, etc.) • Promote UMB as a leap-frog technology and IMT-Advanced candidate • Support awareness and development of UMB infrastructure and devices • Spectrum Allocation Support • TDD vs. FDD: What strategy should be taken to address TDD business opportunities? • AWS Band: What advocacy efforts should be considered? • Public Safety: 700 MHz • Hong Kong: To issue CDMA2000 license in 850 MHz band

  30. Selected Charts(Ecosystem, Rural Communications andWorldMode)

  31. CDMA2000: Strong Ecosystem The CDMA2000 ecosystem is augmented by its strong partnerships Experienced global suppliers Not all CDG members are shown. Excludes operator members.

  32. CDMA2000: Plenty of Affordable Devices Competition and economies of scales are driving CDMA2000 prices down Sub-US$40 Sub-US$50 Sub-US$30 Haier C1000 Jingpeng Spektra 101 Huawei C2205 Jingpeng 101 Jingpeng C131 Jingpeng C132 Haier D1000 Huawei C218 MotorolaW150i Rose 631 KyoceraK112 ZTEC160 LG 3330 LG 2530 LGRD2670 MotorolaC210 Nokia1255 MotorolaC131 SamsungN500 LGRD2330 SamsungN 380 BREW-enabled low-end phones LG 2750 TCL 401 LG RD2650 LG RD2710 LG RD2690 KyoceraKX 17 SamsungS109 LG RD2340 LG RD2430 LG RD2530 LG RD2630 UTStarcom C1122 ZTEC133 ZTEC150 LGRD2535 35 entry-level CDMA handsets from 12 suppliers Notes: 1. Mobile devices shown are sold in India at an ex-factory wholesale cost below US$50. 2. Only devices shipped in volumes above 10,000 units are shown. Legend: Color Screen Handsets

  33. CDMA2000 Rural Communications CDMA2000 offers the best solution for rural communications • Superior Voice Quality • Best voice clarity, voice capacity and call quality • Highest Mean Opinion Score (MOS) for voice clarity • Highest call capacity, leading to reduced telephony costs and tariffs • Fewer failed connections on the first try and fewer dropped calls • Reduced voice distortion or echo, less static and interference • High-speed Broadband Access • Secure, instant and always-on broadband access to the web • Bandwidth intensive: Television, email with large attachments, webcam streaming video, distance learning, remote medicine, etc. • Delay sensitive: Carrier grade VoIP, push-to-talk, etc. • Lower Total Cost of Ownership • High-capacity networks lower deployment and operating costs • Operators can create profitability in low-ARPU markets • Affordable Devices • Availability of sub-US$50 handsets in highly competitive markets CDMA2000 is the defacto global standard for Wireless Local Loop

  34. CDMA2000 WorldModeTM DevicesGlobal roaming enabled with CDMA2000/GSM/GPRS multi-mode/multi-band devices Samsung SCH-V920 Samsung SCH-W579 Samsung SCH-A790/W109/A795/IP-A790 Motorola A840/A860 Samsung SCH-i819 LGE W810 Samsung SCH-W531 Samsung SCH-W569 LGE W800 Samsung SCH-W219 Samsung SCH-W399 Samsung SCH-W379 CDMA2000 1X/EV-DO/GSM/GPRS WorldMode Devices Yulong Telecom Coolpad 858T Yulong Telecom Coolpad 728B Yulong Telecom Coolpad C288 ZTE H350 Yulong Telecom Coolpad 728 Not Shown LGE KW-9200 (EV-DO) BlackBerry 8830 (EV-DO) Samsung SCH-i830 (EV-DO) Amoi V8107 (EV-DO) Amoi CMA8301 (EV-DO) Amoi V810 (EV-DO) Daxian C8000 Hisense D806 UTStarcom T66 CECT C828 Ubiquam U-520

  35. 2007 CAC Plan(Revisions approved at Orlando)

  36. 2007 CAC Plan • Executive Roadshows (press, analysts, regulators, ministers, financiers, key influencers, etc.) • Sub-Sahara Africa – Johannesburg ($25K, May 7-8) • Pan Asia – Jakarta and New Delhi ($30K to $40K, May 22-24) • Pan Europe – London, Moscow, Norway and Czech Rep. ($40K, tentative Jun. 4-8) • China – in conjunction with China Mobility Int’l Summit ($25K, Jul. 10) • North America – Boston, NYC and Denver ($15K, tentative Nov. 7-9) • Events (conferences, workshops, demos) • Latin America Conference – Cancun, Mexico ($120K to $140K, May 15-16) • North America Conference (Rev. A demos, no exhibits) ($200K to $210K, Sept. TBD) • Mobility World Congress UMB Workshop (TBD) – H.K. ($30 to $40K, Week of Dec. 3rd) • Press Briefings (one-on-one interviews, roundtables, etc.) • MENA Seminar, Marrakesh (May 3) • Latin America Conference, Cancun (May 15) • North America Conference (TBD San Diego, Nov. 15-16) • CMO Summit • CTIA Wireless 2007, Orlando (March 26) • UMB Seminar • CTIA Wireless 2007, Orlando (March 27)

  37. 2007 CAC Plan (cont.) • Webcasts • Rev A Devices and Features: VoIP, PTT, VT, etc. (QC sponsored, Feb. 28) • Low-cost C2K Handsets, WorldMode, GHRC and CCF ($7K to $8K, Apr. 24) • Rural C2K Communications, CDMA450, IP, etc. – TeleSemana ($7K to $8K, May 17) • Evolution to Ultra Mobile Broadband Services ($7K to $8K, Jun. 13) • All-IP, IMS, and Fixed to Mobile Convergence ($7K to $8K, Sep. 6) • Analyst and press tours to key operators • Asia Tour to KDDI – Next generation services ($50K, Jul. 13) • Editorials and Feature Articles • Why deploy Rev A and Rev B, and deployment scenarios – case study ($15K to $20K) • Latin America – RNT, TeleSemana • Asia – Wireless Asia • Africa – Balancing Act • ITU News Magazine – CDMA2000 evolution and spectrum allocations ($15K) • CDMA’s Innovative Leadership in the Wireless Industry Timeline ($10K)The world’s 1st 3G phone, color screen phone, photo messaging phone, TV phone, etc.

  38. 2007 CAC Plan (cont.) • Analyst Reports • Report on future handset pricing and the impact of economies of scale ($40K) • OpEds • CDMA2000 Migration to All-IP (VoIP enabled) networks and services ($20K to $25K) • Fact Sheets • Selection of CDMA2000 devices addressing different market segments ($5K) • CDMA2000 International Roaming services – WorldMode ($5K) • Global Handset Requirements for CDMA ($5K) • CDMA Certification Forum ($5K) • Other methods of distributing key messages • Email with short multimedia clips to highlight newsworthy events (<$1K/ea) • Cooperation with an “ultra-broadband” blog - www.ev-doinfo.com (NC) • Online interviews with key executives (NC)

  39. 2007CAC Meeting Schedule

  40. 2007 Meeting Schedule • May 21 – Conference Call • Jun. 11 – Webinar • Aug. 13 – Conference Call • Sep. 10 – Webinar • Oct. 15 – Conference Call • Nov. 12 – Webinar * Note: Dates subject to change

  41. Adjourn

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