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Fan Vision

Fan Vision. "There has never been a device in the history of the NFL that allows fans such unprecedented access and limitless personalization of their in-stadium viewing experience.” - Carl Peterson, FanVision Advisor. What is FanVision?.

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Fan Vision

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  1. FanVision "There has never been a device in the history of the NFL that allows fans such unprecedented access and limitless personalization of their in-stadium viewing experience.” - Carl Peterson, FanVision Advisor

  2. What is FanVision? • Handheld Device used to enhance the in-game sporting experience • Works without the picture fading or freezing, because it uses four transmitters (installed around the stadium); On own broadcast system • Uses UHF (ultra high frequency) television4 • Multiple live and replay angles (from networks and stadium cameras)1

  3. Highlights Instant replay from multiple angles (including replays not offered on television or on the in-stadium video screens) Out of Town Games Real time stats from the home game and around the league NFL Red Zone Live Fantasy Football updates3

  4. Highlights Con’t The Network telecast of the home football game On-Demand video featuring club-produced content Cheerleader Cam Highlight reel of the game3

  5. Specifications • Price: $199, MSRP $259 • No activation fee, 2010 season games are free3 • Games after the 2010 season are $5 each • Battery Life of 6 hours • 4.3 inch screen

  6. Relation to MIS • Five Forces in relation to network broadcasting of NFL games • Bargaining Power of Customer – Medium: Hard to achieve in stadium experience at home • Threat of Substitutions – Low: In-stadium experience is costly • Bargaining Power of Supplier – High: If they choose not to broadcast, only other choice will be to watch in-stadium • Threat of New Entrants – Low: Other established networks • Rivalry – Medium: Phone companies trying to create NFL game applications, websites broadcasting games, other networks

  7. References • http://www.nytimes.com/2010/09/26/sports/football/26sandomir.html?ref=technology • http://www.fanvision.com/about.html • http://www.engadget.com/2010/09/09/fanvision-handheld-makes-nfl-nosebleeds-far-more-bearable/ • http://www.youtube.com/watch?v=sQxGevNxPc8 1 2 3 4

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