1 / 25

Hel

Hel. vetica. It’s Everywhere. Literally Everywhere. Everywhere!. Not done yet!. Are you starting to get the picture?. So, I t’s E verywhere – Why?. Seems neutral and efficient Rationality conveyed by ratio of thick strokes to thin strokes Smoothness of the letters implies humanity

skip
Download Presentation

Hel

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Hel vetica

  2. It’s Everywhere

  3. Literally Everywhere

  4. Everywhere!

  5. Not done yet!

  6. Are you starting to get the picture?

  7. So, It’s Everywhere – Why? • Seems neutral and efficient • Rationality conveyed by ratio of thick strokes to thin strokes • Smoothness of the letters implies humanity • Something big corporations/organizations want to suggest

  8. It’s all over popular culture, too

  9. People Either Love It…

  10. …Or Really, Really Hate it

  11. Why the Hate? • Doesn’t have the rhythm or flow of handwriting • Ubiquitous and overused • Rebelling against the perceived conformity of Helvetica • Type design based on emotional connection instead of rationality

  12. Why the Love? • Invites interpretation because it has no specific associations • Typefaces are like air, gravity or off-white paint • Helvetica is the most neutral, and therefore incredibly versatile • No meaning in itself

  13. Which looks the most neutral? • This typeface • This typeface • This typeface • This typeface • This typeface • THIS TYPEFACE • This typeface • This typeface

  14. Or this typeface?

  15. The History of Helvetica • Developed in 1957 by Max Miedinger with Eduard Hoffman of Haas Foundry in Münchenstein, Switzerland • Originally called “Neue Haas Grotesk” • For marketing in America, called Helvetica, meaning “the Swiss font”

  16. The History of Helvetica • Developed out of a modernized version of Aksidenz Grotesk • Pretty similar at first glance • Difference in the “R” and numerals

  17. Movement Against Helvetica • 1970s: Reaction against perceived conformity of Helvetica’s ubiquity • Postmodern design • Wanted to break up the smoothness and neutrality • Emotional connection to typefaces

  18. Movement Back to Helvetica • 1990s: After the grunge movement • Competition of originality • Everyone was using Helvetica again • Retained design goal of an emotional connection to the typeface • Making Helvetica work in a different way

  19. Helvetica Today • After fifty years, it seems like Helvetica can’t be improved • Even if Helvetica is a system-standard typeface, you can still use it with an eye for design

  20. “The typeface you choose shows your identity the same way as the clothes you wear”

More Related